- I have more than 20 years of experience
watching organizations do it wrong, okay,
and this is an example of how to do it wrong,
which is what I'm writing up here.
So, adjust the org structure, start small, go big, okay.
A couple of years ago, Forbes wrote
this article to executives,
how to do the digital transformation.
And Forbes came up, they polled smart engineers
and software developers and they said,
what are the seven steps
to digitally transforming your organization?
The first one is you have to adopt
an exponential mindset.
The second one is you have to build
and recruit digital capabilities.
Number three, you've gotta create
a broad digital roadmap.
Number four, you have to inventory your company
assets and your activities.
Number five, you have to take your existing
business model, the new design thinking
and you have to create a new business model.
Then you have to build your new digital assets,
and then you have to adjust your org structure.
How many Americans, how many people
who do what we do understand what any of that means?
Very few, it's excrement, it's junk, okay?
This is theory, okay?
This took up pages in a magazine,
and it confused executives.
Do you know how I know that?
Because there are a lot of MBAs who went
to Harvard who have hired me to explain
to them what this means.
So, the reality is is that this is junk.
The people within our industry are talking
over our executives' heads.
They are talking over corporate leadership's heads.
They are not telling them how to get it done.
And in previous videos, we talked about two things.
When we're talking about enterprise solutions.
We've already established that.
Industry 4.0 makes an enterprise-class solution possible.
Why does an enterprise class solution matter?
Because businesses are run from the top,
and they are executed from the bottom.
And an enterprise class solution allows
you to take the decision-makers at the top
and get their decisions down to the floor uniformly.
But also gives us the ability to collect
information, the execution data,
and get it back up to the decision-makers
in a feedback loop efficiently.
That's why enterprise solutions matter, okay?
Forbes didn't even mention that.
They didn't even mention the value
of digital transformation in their article,
and I'm not picking on Forbes.
I can give you 100 different publications
that had explained it wrong. - [Man] I'm thinking you might
have me write a Forbes article.
- That's right, maybe Forbes will have me write
them write the actual article.
So, if these are the types of articles
that you've been reading, then no wonder you're confused.
No wonder our clients are confused.
No wonder, I can't tell you how many times,
honestly in the last five years,
I have gone in front of Intellic Integration
or Walker, normally it's me up there on the board.
I have gone in front of executives
and I have white-boarded their solution,
and I've heard them say, where have you guys been,
where have you been?
And we're not talking Joe's Donkey Shack,
we're talking Fortune 500 companies,
billion-dollar organizations cannot find
people to give them a straight answer.
So that's why this whiteboard series
has resonated, because engineers
are just as frustrated as the leadership is.
That's the reason it resonates, okay?
So the whole concept behind 4.0 Solutions
is figuring out a way to get our message out,
collect all the like-minded thinkers,
all the like-minded products
that can help make this possible,
put them all in one place, and then say
listen, come to us with your problems,
we will architect your solution
and we will redirect you to the resources
you need to execute that solution.
That's what 4.0 Solutions is.
Intellic Integration, the integration arm
where the 4.0 Solutions idea came from,
is wholly-centered on executing the solution.
We tried to do everything.
The problem is companies need to specialize,
you know what I mean?
An Integrator can't be a software firm.
An integrator can't be a products distributor, okay?
If your partner is an integrator,
a software development firm, and a products distributor,
then you're working with the wrong partner.
That's an industry 3.0 partner.
That's not an industry 4.0 partner.
That's your automation partner,
now you need an IoT partner, right?
So we've established, if you've read
the Forbes article, burn it, okay?
So let's get rid of this, and let's talk
about how to actually make this a reality.