OK so I was out shopping recently and I
came across this dress that I'm wearing
and some other bright artistic pieces that
I've never really seen before and they
are created by a company named Dolcezza.
It's founded by a husband and
wife 15 years ago.
Here they take artist paintings in
turn them into fashionable pieces.
I was just so fascinated as I got to
learn more and more about the company,
so I wanted to hear their story.
I talked with Dolcezza's co-founder.
There's an in depth your
line dolcezza. What is the concept?
How did you come up with this?
Our main concept is simply art collection,
which is working with artists around
the world and bringing bringing their
artworks to the fashion world. They
always say fashion is art and you
literally are. Fashion is art, right?
Fashion is art because art is always
bringing newness and fashion is newness.
Fresh ideas. So you're taking
Artistworks artist paintings, turning
them into fabrics.
How do you find your artists?
How do you find what prints
you're going to use it?
Our design team is searching a lot of
artists around the world at the same time.
Some artists say they're finding us.
According to our culture
stories or styling concepts,
we choose some of their paintings and we
do the first Test printings on fabrics.
And if the result comes out nice,
you know we make a contract with them.
How do the artists benefit from this?
According to our contracts which we signed
with them, we pay them a loyalty fees.
They got some financial benefit
from there and also more than that,
we promoted their social media,
their websites, their names all around.
What we do.
Every garment has a special hang tag.
I can show you one here.
This is showing the the painting itself.
And a little story about the artists.
So whoever buys whoever love
this clothing they got,
they get this hang tag two.
So this way a lot of final consumers.
They search and they find The Who the
artist is and they are getting a like
a lot of exposure around the world.
This is another benefit nobody else can use.
This printings these prints so
that's like exclusive for us.
What I loved when I came
across your line of clothes.
I was so fascinated that
these were real paintings,
but the art is so unique there's
something really for everybody to
express any different personality.
How much fun is it to figure out
what is going to go into each line?
Yeah, you know we have
experience our designers.
They have experience.
We know what women want and
they wanna be different.
They wanna be noticeable.
They want to feel special.
Everybody says that you know what
I wear at Dorchester and I'm
getting a lot of compliments.
You know like this is one thing that
we use a lot and you know because
woman they love to have compliments.
That's so true. That's true.
No, it was fun. I you know,
it's every now and then you see something
you like and you get to actually
talk to the people that created it.
But I love that they're taking
works of art created into fashion
that's affordable for everybody.
And the artists are getting
benefits and exposure.
And ask about the affordable parts
in boutiques normally, right?
Yeah, they don't find out any Max.
No, they don't sell any of
like the big stores,
but there's somebody I know
there's a boutique about that,
so there's places around to find it.
It's unique.