- Hi, I'm Claire and I'm a coach and mentor that specializes
in helping businesses to create incredible content.
and use powerful content marketing strategies
to reach more of their ideal clients.
I've been working with Canva for the last three years
and I'm a proud Canvassador group expert and Canva Creator.
And today we are gonna be talking all
about how to create Reels in Canva.
(upbeat music)
If you use social media,
you'll know that video content is king.
And that social media platforms are prioritizing
this type of content in the algorithm over any other.
On Instagram this is in the form of Reels.
Reels are a short-form type of content
of up to 90 seconds in length.
And as you'll have no doubt seen,
they are the type of content you need to be creating
if you want to get eyes on your account.
There are thousands of trends, challenges
and audios that you can be inspired from.
But I know if you haven't created content like this before
it can feel daunting to know where to start.
So today I'm gonna be showing you how to create
a Reel using a Canva template.
The simple techniques that I cover are versatile
and they can be used to produce a whole range
of different types of content to help promote your business,
be more visible, and to help you find
your confidence in using Reels.
Once you've got the basics down
and you can start to experiment,
you'll be a Canva Reels pro in no time.
So let's get started.
(soft cheerful music)
Before we go any further, let's run through
the basic features and functions of a Reel.
So currently they can be up to 90 seconds in length
and you can use video content, predesigned graphics
or photographs as your base.
And then you can add in other creative features
such as text, audio, filters and effects.
You can use one piece of content
or edit together several pieces,
which Instagram refers to as clips, to create one video.
You should always ensure that your Reel
has a strong call to action.
In other words inviting your audience
to take the next step with you.
So whether that's to follow you, engage with you,
comment or click a link for example.
And this can be done in the final slide
of your Reel or in the caption.
Once you've created the Reel, you can then add in your copy
into your caption and your hashtags and get posting.
Reels are a super versatile type of content
and they can be used to promote your business
in so many different ways.
You can create educational Reels for example,
which teach your audience something of value.
And they allow you to showcase
your skills and your expertise.
These can be in the form of how tos, behind the scenes,
following along with your daily adventures.
Or for example, just sharing what you're currently reading.
And of course, if you're a business you can use Reels
to directly promote your offers, services and products.
Now that we know why we should be using Reels
and we know the basics, let's get into Canva
and let's start creating.
(soft cheerful music)
The Reel that we are gonna create today
is a template from the Canva Library.
So from the Canva homepage search bar type in Reels.
You'll see a preview of each Reel by just hovering
your mouse above it like this.
And from this you'll be able to see if the Reel
has multiple pages or just one page for example like this.
Anything with a crown on it is for Pro users.
And anything without is available to everyone.
I'm going to use a key word to find
the template I'd like to use.
So I'm gonna type in Reel reminder,
click on the template you'd like to use
and this is gonna open up in a new tab for you.
And now we can start to edit and personalize our template.
Along the bottom here, you'll see how long
the clip currently is and you can adjust
this by just pulling the sliders.
You can also add in new pages into your Reel
if you like by clicking the plus sign here.
Or by clicking the three dots,
which is gonna open up a new menu.
And from here you can add a page,
duplicate or even delete a page if you like.
In the top right hand corner,
you'll see the total time of the pages added together.
As you can see, when we add a page Canva
by default will add five seconds in length
and the total length changes.
And remember Reels can be up to 90 seconds in length.
It's a good idea to experiment
to see what your audience responds to.
So try different types of movement in your Reel.
Try a Reel with multiple clips, try Reels with music,
try Reels without, try some that utilize text.
And some where you are directly showing your face
and speaking to your audience.
It's all about learning what works, looking at your insights
and the data to see what your audience enjoy
and respond to and engage with.
So for this example,
we're gonna use a template to share a quick tip.
And this type of video is also great for sharing
an inspirational quote or a statistic for example.
It's also easy to create a series of tips
by just adding in more pages.
To swap out the video content, all you need to do is find
the video that you'd like to use.
You may want to explore the videos available
in the Canva library and you can find them underneath
the elements tab and then head down to videos.
If you click see all, you'll see that
the videos are pre-categorized.
But remember, you can search for something specific
in the search bar by using keywords.
Today, I'm gonna use a video from the library
and my tip is gonna be on the topic of social media.
So I'll just type that into the search bar and hit enter.
Now I can select my video and I'm gonna choose this one.
So I can just drag that across into my design.
You'll see now that I've added the video
that the pages adjusted itself to the length
of the video that I've just added.
But remember, I can readjust that using the sliders.
Next, I'm gonna swap out the bell icon
and you can perhaps pop your logo here,
add in a different icon.
Or you could even use an animated sticker for example.
So let's have a look.
We're heading back into your elements
and I'm gonna search for a light bulb.
I'm gonna select this one here and add it into my design.
And now I can resize this.
So I've left in the bell just as a guide and a reference.
I can just drag the corners of my element like this
to get the desired size that I'd like.
Now I want to change the color
and I can do that by selecting the color menu here.
And now I can just delete out our bell
and replace that with my light bulb instead.
Adding your own flourishes to your design
will give them personality.
You could use your own brand elements here
or go wild and explore the Canva library
and see all that it has to offer.
Now we can look at changing the text,
which is really, really simple to edit.
All you need to do is select the text box
that you'd like to work on to make it active.
And then you can use the menu options on your top bar here
to change the font type, the size, the color
and the position for example.
So let's start with our title.
I'm gonna type in Instagram Reels top tips and you'll see
that the text has moved down onto two lines there.
So now I need to adjust the spacing of my other text box
and bring that down a little bit just
to make sure it all fits in.
You'll see the pink guidelines appear
and that's just to help you keep your design
really nicely spaced and aligned.
And now I can add in my tip.
So let's hit play and see what that looks like.
Okay, so that's looking really good.
But the white text is a little difficult to read
against the dark background of the video.
But we can easily sort that out
by adding in a colored block overlay.
This is a really nifty trick and it can act as a filter.
And this can help to make your text stand out and pop
or you can add it in to make sure there's an element
of consistency across multiple pages for example.
To do that, we just head to our menu,
click on our elements and under lines
and shapes we can select the box shape.
Now we can position that and increase that in size
in our design and then we can edit the color
and the transparency.
Because we have a lighter text a darker text box
is gonna help to make that pop.
So let's change the color of that to black.
Now we want to adjust the transparency
so we can see our video and we can do that
by clicking on the transparency tool here
and using the sliders to adjust.
So let's go with 25%.
As you can see this is now covering our light bulb
as we've added in a new element into our design.
So we can just adjust the layers
by clicking on our filter shape,
heading to the position button here and hitting backwards.
And this will take our element back one step.
And this is a super useful feature to know when
you are creating more complicated designs
that perhaps have multiple layers and elements.
Okay, so that's much, much better.
Okay, so now let's change our fonts.
We're gonna scroll down to view the fonts.
So don't forget, you can again, search if you have something
in particular in mind using keywords
like handwriting, script font bold.
I'm gonna select this one.
So now you'll see here Canva again is really helpful
and it's asking us if we'd like to change all
of the texts that was in the previous font
to the new text and font that we've selected.
So let's do that and let's click on change all.
Great, now I'm gonna use a font from the same set
to change the body text but use a slightly
different weight for that contrast.
So we can now select text box, head up to the font menu
and I'm gonna select a font from the same family.
Okay, so perfect, let's not forget to add in
our email address or our website
so our audience can find us.
This is starting to look good.
So now if we wanted to, we could add some movement
into the text in our design.
We can do that by selecting the text
that we'd like to work with.
And then clicking on the animate feature.
This will open up a new menu with loads
of amazing options for us to choose from.
I don't wanna add anything too fancy because
I have movement from the video in the background.
And I'm not gonna add any movement to my body text
but I am gonna add an animation to the title.
So let's go with burst effect.
And as you can see, this just adds a little element
of movement to the design which helps to draw
the eye to the key information.
Remember, the longer you can get people staying
on your content the better.
This along with how people interact with your content,
the likes, the saves, the shares for example.
They are what inform the algorithm, which is in charge
of how much and how frequently your content is shown
in your feed, which is gonna help you to expand
your reach, increase your visibility
and get those eyes on your content.
Okay, so our first Reel is almost complete.
All that's left to do now is to add some music or audio.
And you can either do this in Canva
by adding an audio file from the menu here.
And again, you can adjust that as required using the slider
or you can use the audio effects adjust feature here.
You might want to add in your own audio file
which you've recorded, for example a voiceover.
And you can do this the same ways we added in the video.
Just upload your prerecorded file into your library
via the uploads and select it to add to your design.
Another option is that you could add the music
when you are uploading your Reel into Instagram.
And that way you can take advantage
of any trending audios for example.
Now all it's left to do is to download your file.
So to do that, just head to the share button
in the top right hand corner.
And here you can click download.
Ensure the file type is MP4.
But because there's movement in your file,
Canva should have pre-selected that for you anyway.
And then click download and your file is ready to use.
And that's really how simple it is
to start creating basic Reels in Canva.
(soft cheerful music)