WARNING OF CANCER RISKS OF THE
WEED KILLER, ROUNDUP.
THAT CAUGHT A LOT OF PEOPLE'S
ATTENTION.
A LOT OF PEOPLE HAVE ROUNDUP AT
HOME.
>>> "FORTNITE," WHAT A POPULAR
FOR THEIR KIDS TO IMPROVE PLAY.
CHRISTOPHER LLOYD, A FORMER PRO
GAMER, WHO I BELIEVE GONE NOW
BEING IN THE WORLD OF AN AGENT.
CHRIS, WELCOME TO YOU.
SO MANY QUESTIONS, SO LITTLE
TIME.
HOW DO YOU TAKE SOMEONE WHO IS
"FORTNITE" PLAYER AND MAKE THEM
A STAR?
HOW DO YOU DO THAT?
>> WELL, THANKS FOR HAVING ME.
GREAT TO BE HERE.
"FORTNITE" ESPORTS EXPLODING.
E ESPORTS ARE HOTTEST NEW TREND.
TO ANSWER YOUR QUESTION IN
SHORT, ONE OF THE EASY WAYS TO
PARTNER THE PLAYER UP WITH A
COACH.
NOTHING REPLACES LONG HOURS OF
YOUR BACKYARD SHOOTING UP HOOPS,
THAT IS VERY BENEFICIAL BUT YOU
KNOW, YOU PUT THAT KID WITH PHIL
JACKSON AND HE WILL HAVE BETTER
ON THE AGENCY LEVEL --
ASHLEY: SORRY TO INTERRUPT
BECOME A PROFESSIONAL BUT CAN
ANYONE SITTING AT HOME ON A SOFA
THAT LEVEL?
>> ABSOLUTELY.
YOU KNOW MOST OF THE COMPETITIVE
SIDE OF "FORTNITE" IS PLAYED ON
PC.
THERE IS OPPORTUNITY FOR PLAYERS
PLAYING ON THE CONSOLE, PS4,
XBOXS TO JOIN IN ON THE FUN,
ACTUALLY QUALIFY FOR SOME OF THE
OFFICIAL EPIC EVENTS.
I BELIEVE A CONSOLE PLAYER ON
PS4 OR XBOX WON THE SECOND WEEK,
NETTED ABOUT $140,000 RIGHT INTO
HIS POCKET ONE DAY OF PLAYING.
ASHLEY: I READ THIS,
26-YEAR-OLD, TYLER, NINJA,
BLEVINS, HAS A 100 MILLION
FOLLOWERS AND CHANNEL VIEWS.
HE RAKES IN $500,000 PER MONTH
THAT IS PROBABLY NOT SURPRISING?
>> FOR HIM IT IS NOT THAT
SURPRISING BUT IN THE, I'VE BEEN
IN ESPORTS SINCE 2002, ESPORTS
FOLLOWED CAME FROM INDUSTRY
GRASSROOTS, IT BECAME SOMETHING
BECAUSE THE PLAYERS WANTED IT TO
BE.
"FORTNITE" IS A TOTALLY
DIFFERENT BEAST.
IT IS ALLOWING PLAYERS TO NOT
ONLY BECOME SUPER STARS AS
PROFESSIONAL PLAYERS BUT ALSO TO
BECOME SUPERSTARS, YOU KNOW, IN
THE TRADITIONAL SENSE WHERE
SOMEONE LIKE TYLER BLEVINS,
NINJA, GRAINS NOTE RIGHT TO THE
SOMEONE LIKE CRISTIANO RENALDO
OR LEBRON JAMES.
ASHLEY: WOW.
AS AGENT, YOU TAKE A SLICE.
DO YOU REPRESENT INDIVIDUALS OR
TAKE THE INDIVIDUAL AND MAYBE
SWAP TEAMS?
I KNOW THESE GAMES ARE PLAYED IN
TEAMS.
IS IT LIKE SOCCER, NBA, TAKE A
PLAYER, GAMER IT, MAY BE SHIFT
THEM TO ANOTHER TEAM?
IS THAT HOW IT WORKS?
WHAT KIND OF A SLICE DO YOU GET?
>> YOU KNOW, FIRST AND FOREMOST,
THE AGENCY LEVEL WE DEFINITELY
REPRESENT EACH OF OUR PLAYERS,
STREAMERS, CONTENT CREATE TO US
ON A INDIVIDUAL BASIS.
ASHLEY: YEP.
>> THERE ARE SOME INSTANCES
WHERE WE REPRESENT MULTIPLE
PLAYERS ON A TEAM.
THERE ARE CERTAINLY INSTANCES
WHERE PERSONNEL CHANGE TO A TEAM
IS THE RIGHT THING TO DO.
YOU KNOW "FORTNITE" IS SOMETHING
WE NEVER QUITE SEEN BEFORE.
IT DOES HAVE SOLO PLAY, PLAY
WITH TWO PEOPLE AND PLAY WITH
FOUR PEOPLE, SOLO, DUO OR
SQUADS, "FORTNITE" IS THE MOST
INTERESTING ESPORT IN THE WORLD,
IT IS THE FIRST ESPORT SINCE
QUAKE, 12 OR 15 YEARS AGO
ALLOWED PEOPLE TO GAIN TRUE
SUPERSTAR STATUS AS AN
YOU AVOIDED MY QUESTION, CHRIS,
WHAT SLICE DO YOU GET?
DO YOU GET 10%?
20%?
>> WE TAKE A SMALL PERCENTAGE OF
THE ESPORTS.
THE PLAYER SALARY, THE PRIZE
MONEY.
SIGNING BONUSES THAT WE
NEGOTIATE AND TAKE A SLIGHTLY
BIGGER PERCENT OF SPONSORSHIP
DEALS, ENDORSEMENT DEALS.
WE PUT A PLAYER ON BILLBOARD, IN
A COMMERCIAL APPEARANCES ALL
CHRIS LLOYD?
>> LIFE IS GREAT.
I'M IN ONE OF THE MOST
INTERESTING, INTERESTING LINE OF
WORK THAT YOU COULD EVER BE IN.
ESPORTS IS THE COOLEST, NEW
EMERGING INDUSTRY.
TO BE IN ESPORTS FOR SOME YEARS
AND FINALLY HAVE IT TO THIS
POINT WHERE SOME PEOPLE CAN MAKE
A CAREER IS TRULY REMARKABLE.
ASHLEY: WE LOVE SUCCESS.
I GET THE FEELING WE'RE JUST
KIND OF SCRATCHING THE SURFACE.