James Schramko here from superfastbusiness.com.
Today, I'm reflecting on the journey of these short videos I've been publishing every day.
And I'm going to share with you the results.
First, wherever you see this video
make sure you subscribe, follow, or tick whatever option there is to continue to
receive my videos and I'll share why in just a moment.
So, in April 2018, I reactivated an old mission that I used to have of making
videos but this time I did it with much less infrastructure. In fact, my videos
were short and they were specifically designed around the Instagram platform.
And I use minimal hardware. In fact, I'm filming this with just an iPhone and a
tripod and an LED light with a clip to mount the phone. There's not even an
external lav mic, there's no separate soundtrack, there's no special other effects.
It's raw and it's simple.
Now, I started making these videos and we
published them every single day for a year.
And by "we", I mean my team. They distribute it to multiple channels. We put these
videos on Instagram, Facebook, LinkedIn, YouTube, and on my own website, and even
inside my membership at SuperFastBusiness. And I just publish.
Now, I don't get many views for a lot of these videos. So, I was curious --
do they actually work?
In fact, when I went to the beach the other day with my son, he said,
These little videos, firstly, dad, do you ever run out of ideas?
And I said, Not really because I can answer questions that people ask me all the time.
And secondly, he said, do they actually work? And I said, I'll look it up.
So, I looked it up and guess what? So far, from these little videos in one
year, which takes me around about eight to nine minutes a week to make,
I've generated over $200,000 that I've tracked from using Wicked Reports from
my free social media traffic source. Now, this number is going to compound and
snowball and this is an important thing to note. Because for the first few weeks
or months when I was doing this, I'd make some sales here or there.
I saw a couple of thousand dollars but it wasn't significant.
It certainly has compounded over time and because my average lifetime customer
value is quite high, and because most of the things I sell are recurring
subscriptions, what's happening is, it's actually compounding. So, when I look at
the stats -- I've had a couple of thousand people join my email system which has
generated me a couple of hundred customers, which is now racking up
recurring sales. So, actually, that first year's worth of visitors is going to
turn into many hundreds of thousands of dollars
even if I don't add new people to the sales funnel from now. So, do social media
videos work even if you're not famous? Which is really the big difference
between me and lots of celebrities out there. Some people have been publishing
videos saying, Oh, you know, it's definitely working. But they were already
famous and had a huge following to start with. In my case, I pretty much started
with not much of a following and I don't get huge views. But if you keep
answering the questions that are on the mind of your prospects in the market and
you do it for a long enough period, eventually, people are going to recognize
you and know who you are. So, you're not just making sales instantly. It's not an
instant cash machine in that someone will watch the video and immediately
purchase from you. It might take time to marinate which is exactly what I've been
doing with my podcast over all of these years. You've probably watched quite a
few videos. If you've been seeing these videos, I am curious if you could comment
right near this video, if you've seen a lot of my videos or if this is the first
time you've seen it. Because I'm willing to hypothesize that most people watching
this video have seen quite a few of my videos. There's been about 300 out there
over the last year. So, what I can tell you is, for me, having a good offer that
converts that people will eventually find paired up with a nice social media
front-end with repetition of videos that answer the topics on the mind of your
prospects over time should equal a fantastic return on investment. And if
there's one thing I am known for, it's I like to work less and to make more. And
I think making my videos for ten minutes a week is one of the most leveraged
things on my agenda and I will continue to do it. So, I'm really interested to see
where we will get to in another year from now of doing these short videos
every day. And, of course, if you've got topics or suggestions for things you'd
like me to address on these videos, by all means, type them near this video.
My team and I look at the comments and I will make videos on the topics that
you're interested in because it's working for me. So, I hope you've enjoyed
this. Be sure to subscribe and remember when you're ready for help to grow your
business, this training on how I made these videos and what the thoughts were
behind it and the results that I've been tracking are all published inside the
SuperFastBusiness Membership. This is just one of the trainings that we do on
a monthly basis and some of the monthly trainings are incredibly powerful.
So, when you're ready, whenever that is, if it's in 20 or 50 or 100 videos from now,
I hope I see you inside SuperFastBusiness.
I'm James Schramko, speak soon.