Trini: WELCOME BACK TO
"LIVING 808."
IS YOUR MESSAGE BEING HEARD IN
THE NOISY WORD OF SOCIAL MEDIA?
HAVING A STRONG IMAGE AND GOOD
REPUTATION WILL HELP YOU STAND
OUT.
HERE TO TALK ABOUT DEVELOPING A
STRONG BRAND IS OUR OWN MISS
MEDIA, SAMANTHA SWITALSKI.
HELLO.
HI.
Trini: I'M EXCITED ABOUT
TODAY'S TOPIC.
WHEN YOU SAY PERSONAL BRAND,
WHAT DO YOU MEAN?
TRINI, A LOT OF PEOPLE THINK
SOCIAL MEDIA INFLUENCE OR THINK
ABOUT SOMEBODY IN THE INDUSTRY
WHEN THEY THINK OF A PERSONAL
BRAND.
WHENEVER YOU'RE PUTTING ONLINE
IS YOUR PERSONAL BRAND.
YOUR CONTENT DOES MATTER.
Trini: GREAT.
IF SOMEONE IS NEW TO SOCIAL
MEDIA, WHERE IS A GOOD PLACE TO
START?
BEST PLACE IS DECIDING WHAT
YOU WANT TO BE PHONE FOR.
WHETHER THAT'S YOUR HOBBY, YOUR
PROFESSION, IF YOU LIKE KITCHENS
OR WHATEVER IT IS, YOU WANT TO
DECIDE WHAT YOU WANT TO BE KNOWN
FOR.
AND GO ALONG WITH THAT.
AND TO THAT POINTS EVERY SOCIAL
MEDIA PLATFORM HAS A DIFFERENT
CULTURE.
SO DEPENDING ON -- FOR EXAMPLE,
IF YOU'RE A CLOTHING RETAILER
BUT YOU'RE INTO POLITICS YOU'RE
GOING TO WANT TO KEEP YOUR
CLOTHING RETAIL ON INSTAGRAM AND
PLATFORM ON TWITTER.
Trini: PEOPLE WHO MAY NOT
HAVE FIGURED OUT WHAT THEIR
BRAND IS, THEY MAY THINK THAT
THEY DON'T HAVE ONE.
IF YOU LOOK AT SOCIAL MEDIA AND
THE KIND OF POSTS, THERE IS
USUALLY A RHYTHM THERE OR
SYSTEM.
LIKE A LOT OF PEOPLE HAVE
CERTAIN PASSIONS AND NOT KNOWING
IT, THEY ARE POSTING A LOT OF
CUTE PUPPY PICTURES OR FOOD
PICTURES.
ABSOLUTELY.
PERFECT EXAMPLE.
Trini: ONCE SOMEONE DECIDES
WHAT THEY WANT TO BE KNOWN FOR,
HOW DO YOU DECIDE WHAT KIND OF
CONTEMPT TO SHARE?
GREAT QUESTION.
YOU WANT TO START WITH A
PERSONAL BRAND DESIGN.
THAT GOES A LITTLE BIT BEYOND
JUST THE CONTENT YOU'RE SHARING.
YOU WANTED TO THINK ABOUT A
GENERAL GRAPHIC IDEA.
SO YOUR COLOR PALATE.
TONE THAT YOU'RE USING.
IF YOU'RE FUNNY OR KIND OF
SERIOUS.
YOU WANT TO THINK ABOUT THOSE
KINDS OF THINGS.
I REALLY LIKE, IF YOU'RE
THINKING DIFFERENT COLORS AND
WHAT KIND OF DESIGN, JUST
AESTHETICLY, I LIKE HANDLE.COM.
NOT ONLY IT YOU CAN GET INTIRED,
YOU CAN DESIGN QUALITY GRAPHICS.
Trini: I FEEL LIKE YOU'RE
SPEAKING TO ME BECAUSE BEING ON
TV, PEOPLE EXPECT ME TO HAVE
CERTAIN SOCIAL MEDIA PLATFORMS.
SURE.
Trini: WHICH I'M TERRIBLE
AT.
MY DAUGHTER OPENEDAN INSTAGRAM
ACCOUNT FOR ME.
I NEED HELP.
FOR ME, TRINI IS THE BRAND.
WHAT I DO HERE AND SHARE WITH
IT'S PUBLIC.
I DON'T LIKE TAKING SELFIES.
I'M PUTTING YOU ON THE SPOT
BECAUSE WE HAVE NOT PREPARED FOR
THIS.
WHAT SHOULD I DO?
WHATEVER YOU'RE INTERESTED
IN?
EVEN IF IT'S YOUR BEHIND THE
SCENES ON "LIVING808".
KEEP IT PROFESSIONAL.
GO FOR IT.
OR IF YOU ENJOY PADDLEDBOARDING
OR HIKING?
WHATEVER IT IS.
WHATEVER YOU ENJOY.
Trini: PEOPLE WANT TO KNOW
ABOUT YOU AND YOUR LIFE.
I AM NOT ONE TO, LIKE, TAKE
SELFIES.
NO SELFIES REQUIRED.
Trini: OKAY.
ALL RIGHT.
ANY OTHER TIPS?
JUST ENGAGE.
SOCIAL MEDIA IS ABOUT BEING
HUMAN.
PEOPLE ASK ME ALL THE TIME, THE
MOST COMMON QUESTION, WHICH IS
FUNNY.
DO I FOLLOW BACK?
THE ANSWER SIMPLELY IS SOMEONE'S
FOLLOWING YOU.
TALK BACK.
YOU WANT TO BE HUMAN.
Trini: YEAH.
THAT'S WHY THIS PLATFORM IS
WONDERFUL.
Trini: JOHN AND I ARE
ACTIVE ON THE "LIVING808"
PLATFORM.
IF YOU WANT TO GET IN TOUCH
THERE, WE WILL CERTAINLY
RESPOND.
YOU'RE RIGHT.
ESPECIALLY GAUGING AND
INTERACTING WITH PEOPLE WHO
WRITE TO YOU IS THE RIGHT THING
TO DO.
S SO MUCH FUN.
Trini: THANK YOU SO MUCH.
WE'RE GOING TO HAVE ALL OF THAT
ON OUR WEBSITE.
THANK YOU.