Hi, I'm Justin Fraction here for TechnologyAdvice.
Here at TechnologyAdvice we want to help you and your business reach its fullest potential.
And this video is going to focus on easy-to-use
customer engagement software for you and your business.
Now on with the video ….
So what is Customer Engagement Software?
Customer Relationship Management, or CRM,
is a must-have for businesses looking to manage their customer base efficiently.
CRM platforms provide insight into customer behavior and preferences
so your business can meet their needs and form long-lasting relationships.
Now Customer Engagement Tools on the other hand are often integrated into CRM platforms.
They’re designed to help you convert leads into clients by fostering effective communication.
So now we begin our list of the top Easy-to-Use Customer
Engagement Software in no particular order.
Monday Sales CRM
This software offers a friendly-to-use interface with customizable email templates,
to allow your business some flexibility when it comes to presentation.
Good organization is at the core of this software which can allow teams to track their process.
Now the software has some issues viewing customer data since it doesn’t have a summary
page for client information and sometimes it’s a bit laggy unless you’re on the web version.
But the software can be implemented quickly without the need for IT specialists or developers.
It also allows for cross-department collaboration as you can build out
Monday Sales CRM from the division or company level and then segment
that into individual tiers that eventually reach the department or individual level.
Creatio CRM
This software houses client data, customer relationships, sales,
marketing, and project management in one place.
At the moment it can be a bit buggy and the rendering of it can be slow.
However, it’s an easily customizable software that
makes a strong push for no-code tools. So no IT team is needed.
It also has flexible dashboard capabilities that can allow any
organization to create something suitable for their team’s needs.
Shape
As everything else is on this list, Shape is easy to use and straightforward.
Their customer service is known as very reliable
and fully capable of helping with any issues you might encounter.
And you know if someone brings up customer service
when discussing a company they must be outstanding.
While Shape’s price may be prohibitive for some budgets,
its customizable dashboard and collaboration tools make it worth taking a look at.
Vivantio CRM
This cloud-based platform can be accessed from anywhere but the CRM’s user interface
can be a bit hard to navigate for people until they get used to it.
Otherwise, they are simple to set up and offer
excellent customer service and client management capabilities.
Now here is where they stand out:
this CRM can also help manage customer calls and track call statuses with ease.
Zoho CRM
Zoho is easy to use with a great UI that people can quickly get used to. It also
makes use of automation to increase efficiency.
It has great software development tools so you can add more functionality to its CRM.
Zoho can also be accessed both in and outside of the office by team members.
While the software still has some bugs it needs to work out,
they still are excellent at third-party software integration.
It should also be mentioned that Zoho has a good analytics function that
allows team members to view raw data in easy-to-understand visual formats.
Finally, there is Freshdesk.
Easy to use? Check.
Clean UI? Check.
But what makes this one stand out?
Freshdesk’s strength lies in its ability to allow for customer communication through
a variety of channels to make customer engagement more efficient and fruitful.
While automation can be limited and a bit difficult to set up,
the software comes with real-time analytics, with an emphasis on tracking communications.
Which should you choose?
Now you know I can’t tell you that outright. That would be like me telling you who you
are and I’ve spent my whole life trying to figure that who I am and I’m tired, exhausted.
So let’s go over the differences.
Monday Sales CRM and Creatio both have no-code automation that is easy to customize.
Shape has great tools for online marketing and
promotions. They’re also built with a client-first attitude.
Zoho CRM can integrate G Suite and MailChimp easily so you never have to
stray too far from software you might be used to.
Vivantio is great for B2B service automation so there’s an emphasis
on business-to-business communication.
Finally, Freshdesk is great for any company that
wants to track individual customer conversations across platforms.
We hope we’ve been some help today. For more information on CRMs,
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We’ll see you next time!