In today's video, we're talking about how to create a lead magnet. It's easier than
you think and whether you know it or not you might actually have the pieces
to already put together an incredible lead magnet that is set up for success.
Hey, I'm Marley Jaxx, CEO of Jaxx productions. When I first started my business I did not know about
the power of lead magnets and I was just putting out content trying to be valuable and had no idea
the money I was leaving on the table. So I'm really glad to be able to share this with you today.
First, let's talk about the basics that every lead magnet should include. Then we'll dive into the different
types of lead magnets you can use. Then I want to tell you the science behind a headline that converts.
Then I'll tell you the story of a client I worked with and the one tweak that we did to her
lead magnet that generated a massive cash flow for her business. Let's first start talking about the
lead magnet basics. Each lead magnet you create should be just enough to solve a problem for
your audience, giving them a lot of value. While also enticing them to want to know more about
you and the other products and services that you provide. It's important to note that your
lead magnet could just be a piece of something you've already created. Which makes sense because
if you want your lead magnet to be leading into something else that they can purchase. You can
really reverse engineer from the main thing and take a piece of that showing them like a little
teaser of what they could get if they were to sign up for more. For example, I could have a program
where I work with my customers to help them to build six or seven figure businesses utilizing
video marketing. Now, a piece of that strategy is they need to know how to create content.
So maybe I take just a piece of what I provide in that program or in that service that I'm going
to teach to them in this lead magnet. Maybe I give them a training about how to create six months of
cash flowing content in three days. That will give them a piece of how they can build their business
utilizing these strategies but also show them that there's more if they want to take the next step.
There's tons of different types of lead magnets that you can utilize. You can offer them an eBook,
maybe you give them a quiz or some sort of an assessment, a checklist, a video training, a webinar,
a strategy call. There are tons of opportunities but the biggest thing to remember is you're giving
them value. something that they're willing to exchange their email address for and willing
to invest the time to learn more about you. So after hearing this, have you created a lead magnet
before or what are you going to create after learning from this? Let me know in the comments.
Now, once you've created that lead magnet. The most important thing that you're going to need to make
sure that people want to sign up for it is your headline. What are you calling that lead magnet?
I'm going to share with you the science behind a headline that actually converts.
Think of your headline as the first impression for your audience. If they land on your opt-in page and
it's something that's just like, "Meh, I can google that", or, "I can watch a YouTube video about that".
We want to position it that you are the undeniable expert in your field and what you're teaching is
something that they can't get anywhere else. You only have a few seconds to capture their attention.
So make sure you're doing it in a way that's really going to entice them. I'm going to give
you an example. I had a client that was in the MLM space. She had a network marketing business and she
wanted to be able to help other people build their network marketing businesses and at first she came
to me thinking that she was going to make a lead magnet called, how do you know that MLM is right for you.
Well, for the audience they might look at it and go, "Well, I don't know". So, then they leave
the page or they think, "I don't know what MLM is", or, "I don't want to join an MLM business.", and they
would never opt-in for it. So do you see how your headline needs to create a question in their minds
not by necessarily asking them a question but that there's a curiosity hook in it. It might show them
the problem it will solve for them or how it will take away a pain point or give them a result that
they really need. So, we worked on this headline for a while and here's what we finally came up with.
The new title turned into a case study of her experience she titled it, how I created
six figures in six months without cold calling hard selling or even leaving my house. Now, let me
break down why this works. Sure, she could have just titled it how I created six figures which sounds enticing.
But do you see how when she continued to add to it. It showed the clear benefit in the
absence of pain. How I made six figures in six months, it shows the time frame too which might
get people excited about. If I implement this maybe I can have the same results. How to create
six figures in six months without cold calling hard selling or even leaving my house. Well sure,
those are inconveniences that one might have to go through in order to get that result. But she is the
only person that's going to show you how she did it without those pain points. So, play around with
your headline so that you can really show the clear benefit in the absence of pain just like
this example. Now, if you want another example of a headline that you can use. You can also incorporate
your unique mechanisms. Anything that you have that is proprietary to you. I have another client that I
worked with that he wanted to create a mindset challenge and I knew the problem he would have
with calling it a mindset challenge is how to position him as the expert. There are tons of
mindset coaches out there. But what is it that he has that he could position as his own proprietary
mechanisms that other people don't. And so, as I'm sharing the story with you I want you to think of
the strategies or the systems that you use in your business and how can you give it a unique name.
Name your frameworks, name your processes, to position it as your unique mechanism. So, he came
to me with, "I want to create a mindset challenge", and we worked on the messaging for a while and
finally we ended up with a 21-day subconscious reset challenge. See, how that's very different
and unique instead of mindset and included in that subconscious reset challenge he was also
teaching his mental endgame activation system. So instead of just how to improve your mindset
was how to activate your mental endgame activation system. If you want to learn more about creating
content that converts meaning content that's going to lead people right into your lead magnet.
I have a free training for you one that might sound a little bit familiar. It's called how
to create six months of cash flowing content in three days without publishing your face off for
months with no return. I've made that available to you for free, if you want to click the link below.
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