So how do you create an eye-catching ad?
One that stops scrolls, captures leads,
and generates conversions.
Well, in this video I'm sharing with you
5 tips straight from my own
amazing social media manager,
who creates every single one
of the Copy Posse creatives,
from our carousel posts on Instagram
to our ad creatives.
So this is going to be juicy.
Keep watching.
Hey, Posse, what's up?
It's Alex coming at you this week
with a video that's a little bit
outside my typical copywriting tutorial.
This week, we are flipping the script
and taking a look at the other crucial elements
that go into every successful ad campaign.
But first if you're new to the crew welcome.
Right here on my channel,
you'll learn about the modern marketing trends,
tactics and tools that are working today,
so you know what to do.
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Now, because I have a lot of copywriters
who subscribe to my channel.
Hey guys.
I want to start this video off with a big fat disclaimer.
If you've been around here for a while,
then chances are pretty good
that you've heard me say this time and time again.
But as a copywriter, it is not your job
to worry about running or optimizing ad campaigns.
Your job is to only write the copy.
Period, the end.
Nothing else is needed or required
from you in order to land clients.
However, there may come a time in your career
where you wanna expand your skills
to better serve those clients.
Maybe that means you wanna learn more
about building a marketing funnel,
or running ads, or tracking metrics,
or optimizing websites for SEO.
Or maybe you wanna learn everything else
that's involved with running
a really great campaign on top of the copy.
These are all great skills to learn
and can really enhance your copywriting skills.
But I repeat, you do not need to learn them
in order to be a highly paid and successful copywriter.
Now that we've got that outta the way, let's dive in.
Now, when it comes to ads or social media in general,
what you need to remember is that
most people aren't on these apps
for anything more than a quick dopamine boost,
which means most of us are not scrolling
slowly or intentionally, right?
We scroll fast and we generally only stop
and read posts from people
or brands we wanna stay updated with,
or if something catches our eye,
or something about it is relevant to us.
So it goes without saying that
your ad creative is hugely important
and a major factor on whether or not
your ad is read at all.
So what goes into a great ad creative
that stops the scroll and converts like crazy?
Well, I ask you to consider these 5 things.
Number one, the text overlay.
So adding text on top of your ad creative
is a really great way to instantly communicate
something important to your audience
and to capture their attention.
Kind of like the YouTube thumbnail
that you clicked in order to watch this video.
But there is a catch.
According to Facebook,
images with 20% or less text usually perform better.
This is so important that actually,
Facebook used to have a 20% rule
where they wouldn't even allow you
to run an ad at all if the text
covered more than 20% of the image.
Since then, they've done away with the rule,
but it is still wise to follow those guidelines.
Moving on to number two, a catchy hook.
Okay, so you know you have to put text there,
but what do you say?
When it comes to your copy,
what do you actually put in that text overlay?
How do you best utilize this real estate?
Remember, people are really quickly scanning
when they're scrolling through feeds,
and your Instagram, and your Facebook.
So you really wanna use your best marketing brain here
and write a great hook.
So think of something short,
easy to digest at first glance,
and often the most important thing,
it needs to communicate what your offer is, does or has.
So you really wanna pack a serious punch
in as few words as possible.
So you can see in this ad,
we are clearly communicating what the offer is,
my 5-day Write and Ignite Challenge.
And we are communicating the big benefit,
learn how to write a high converting sales page.
All right, number three on my list,
real people and real proof.
So my team has done a lot of testing on this,
and the results are always the same.
Ads that showcase real people
always outperform ads that
don't have any people in them.
And we're not the only ones
that have come to this conclusion.
Studies actually show that 91.7% of ads
featuring a person's face
attract more attention than non-face ads.
Why, you might be wondering.
Well, it makes sense if you think about it.
Humans are social creatures.
So back in the day when humans were hunter
and gatherers and traveled around in tribes,
other humans actually meant safety,
and food, and community, and shelter.
The isolated human usually didn't survive,
and if they did, they weren't likely thriving.
So over thousands of years of evolution,
our brains have actually become hardwired
to look for faces.
Isn't that crazy?
And that wiring is still active in our brains today,
even if we're not aware of it.
And we're even able to detect faces
twice as fast as other stimuli.
Isn't that epic?
Alright, so moving on
to number four on my list, credibility.
So another thing we like to do
with all of our ads is to include
credibility in the creative,
and there are a few ways that we like to do this.
If it's a static single graphic ad,
then we'll add what I like to call a credibility banner.
This is usually a little banner
that you see that says something like,
"Featured in Forbes"
or "2022 Digital Marketer of the Year."
Now, another way that you can look at this
is by adding social proof,
and we do this with a lot of our carousel type ads,
where the font image will be the main image
that is capturing attention
and communicating the important stuff.
And then the subsequent images
are actually social proof testimonials
and quotes taken directly from my students.
And number five is, of course,
a crystal clear CTA.
So always, always, always,
the last thing your ad must do
is tell people what to do next.
Yes, this is the most important part,
even for the creative itself.
So you can see in this ad right here
is we have a CTA on the first image
that says "Join the challenge."
And of course, we repeat that CTA in other places
throughout the ad copy, and as well down by the button.
So when it comes to your ad creatives,
just remember, at a quick glance,
you really need to communicate
what the offer is, how it benefits the reader,
or how it's relevant to them,
and what action you want them to take next.
And shout out to my social media manager
for sharing her secrets with us today.
What do you guys wanna learn about next?
Let me know in the comments below.
Like this video if you found it helpful.
Until next time, I'm Alex.
Ciao for now.
Alright, guys, if you enjoyed that video,
make sure to check out the next one from me right here,
and you can click right here to get a free gift.
Today, I'm sharing my 5-step framework
for writing Facebook ads
that get more clicks, generate more leads,
and stop scrollers dead in their tracks.
Keep watching.