Dan Howell, a.k.a. “danisnotonfire”. Currently, the 24 year old has a whopping subscriber base of around 4.8 million
subscribers and makes videos about “how awkward I am and people laugh at me”. From
January 2013 until August 2014, Dan presented an award winning British radio show with Phil
Lester, called Dan and Phil, which was hosted on BBC Radio 1. Since September 2014, he has
been one of the presenters of The Internet Takeover slot, which is a successor to the BBC Radio 1 show, Dan and Phil.
Joseph Garrett, better known as “stampylonghead”. Joseph
Garrett is an English gaming commentator who produces a variety of videos from Minecraft
to Terraria. Currently, he has a massive subscriber base of 6 million and is best known for posting
Minecraft videos, portraying a character of “Stampy Cat”, an orange and white cat.
Garrett usually tells stories within Minecraft and Terraria giving his audience ideas for
activities to pursue. In April 2015, Garrett launched an educational YouTube channel in
collaboration with Maker Studios called Wonder Quest, which is professionally produced so
that it can be used in classrooms. Garrett has also been linked with a Minecraft film.
Zoe Sugg, best known by her fans as Zoella. Zoe Sugg is a fashion and beauty vlogger,
best known by the channel, Zoella, where she makes videos, mostly fashion, beauty hauls
and “favourite” videos, showing her favourite products of the previous month to her 8.4
million subscriber audience. Sugg has launched a range of beauty products under the brand
name, Zoella Beauty, in September 2014. According to Metro, “The bath and beauty” range
launch was “the biggest beauty launch of the year”. Following this, Zoe released
her debut novel, “Girl Online” on the 25th November 2014 which is a book aimed at
young adults and focusses on a sixteen-year-old anonymous blogger and what happens when her
blog goes viral. Girl Online broke the record for highest first-week sales of a first-time
novelist since Nielsen BookScan began compiling such records in 1998.
Tom Cassell, also known as, “TheSyndicateProject”. TheSyndicateProject is a YouTube channel with around 8.9 million
subscribers and over 1.5 billion total video views. The channel was originally built on
the Halo franchise and Modern Warfare 2 let’s plays videos, however, with the release of
Minecraft, “The Minecraft Project” series was born. Aside from YouTube, Cassell also
boasts a massive 1.8 million Twitch followers, making it the most followed channel on the
website. In fact, on the 17th August 2014, Cassell was the first person to reach 1 million
Twitch followers which is quite the achievement if I must say.
And finally the top spot of the list goes to Olajide “JJ” Olatunji, better known as KSI or KSIOlajideBT. With
an incredible 9.5 million subscribers and 1.7 billion total video views, as of June
2015, it is no surprise that he made it to the number 1 spot. If we were to break down
his username, the “KSI” part of “KSIOlajideBT” comes from a halo clan that he used to be
in, the “Olajide” part comes from his name, of course, and the “BT” part of
his username comes from “British Telecommunications”, pretty random right?! His videos mostly consists
of the football game, FIFA, and the occasional vlog. He has appeared on many different TV
shows including BT Sport and has released a few music singles, one of which titled “Black
Lamborghini” which debuted as #30 on the UK Top 100 chart. And yes to top it all off,
he has a Lamborghini!