- So, as if one core update wasn't enough this year,
Google have said that they're going to release
another one in July 2021.
So the first core update this year was in June.
Now there's another one upcoming in July,
and it's really important to understand
how these core updates work,
because it can affect your site.
It can hurt your rankings.
It could improve your rankings.
So you should understand how they work,
what they mean for your site,
and how they can affect your site's SEO.
Now, the thing is, these core dates can be pretty brutal.
They can affect your whole site.
For example, the December, 2020 core update
affected thousands of sites,
and lots of people complained
that their traffic tanked overnight,
and they never really recovered.
So, how do these core updates work?
How will they affect your site?
How will they change your rankings on Google?
That's exactly what I'm gonna teach you in this video.
But before we jump in,
please make sure you subscribe because my SEO videos
will help you increase your rankings,
get more traffic and out rank your competitors on Google.
So the first thing to know is what are Google core updates?
What is the July core update about?
Well, basically almost every day,
Google makes slight updates to the algorithm
and pretty much no one notices, right?
So these changes are very incremental.
They're very small.
And every so often core updates are released,
which have a much bigger impact
and can affect your whole site.
Basically, the way to think about core updates is,
is kind of like reviewing a top 100 movies list, right?
So if you made a list of the best films ever in 2015,
and you made a list of the top 100 movies,
it may be very different to the list of movies
that the top 100 in 2020, right?
So if you get hit by a core update,
it's not necessarily that you've done anything wrong.
It's just the fact that something better has come out,
and something's been released,
and therefore all the results of that list, you know,
like Google's rankings or like a top 100 movies lists
are getting reviewed and changed and updated,
which means that your website's rankings could slip.
You could lose a lot of traffic or they may even improve.
And you may outrank some of the other websites
you were struggling to out rank before.
So what's gonna happen?
Well, basically in July, 2021,
there's going to be a new core update rolled out.
Usually it takes about one to two weeks
for this to be completely rolled out and finalized.
So you may see your rankings changing quite a lot
over those couple of weeks, or you may see nothing at all.
And the thing is as well,
if your website got hit by the June, 2021 core update,
then those results may reverse in July 2021.
And your website may increase its rankings.
So let's say you got hit by June's core update
and your rankings went down.
They may increase in July, 2021 after the core update.
So it's an interesting situation.
I think Google has done this because all of the updates
they wanted to release in June's core update,
weren't ready yet,
and therefore they're going to release one in June
and one in July because they have more features
to be rolled out.
Now, what does this mean for your site?
Well, basically the core update is going to change
the way the Google's algorithm and Google's crawler
analyzes the performance of your site.
So, it's not like a lot of updates where just one major
industry or one major aspect of your site is hit.
It's not like the medic update where, you know,
loads of websites writing about medical information
got hit because they didn't have the expertise
or the credibility or authority to rank higher.
This is a different type of update
and it affects your whole website holistically.
So it's not just about backlinks,
it's not just about on-page SEO.
It's about the way that Google's Crawler
analyzes your whole website and its whole performance.
And therefore the changes can be quite drastic.
The biggest problem with core updates
is that if you do get hit by this update,
if your traffic does tank,
then you may have to make some changes
and wait until the next core update
before your traffic recovers.
It can take a long time.
For example, before the June, 2021 core update,
the last one before that was December, 2020
so there was like a six month gap
between these two core updates.
So if you do get hit by this update,
it can take a long time to recover.
And you have to be aware of that.
But at the same time,
if you focus on the longer term strategy
of creating the best content,
of serving your users and making sure
you give the best user experience
to your website visitors as possible,
then that's the best approach to take.
You know, you can do everything you can.
You can roll the dice,
but it's up to Google how they review your site.
And therefore there's a lot of things outside
of your control when it comes to SEO.
Not if you get hit by this update, don't panic.
Just wait, wait for the algorithm to finalize.
Make sure that, you know, the dust has settled
on Google's core update before you make any drastic changes
to your site.
And this can take like say one to two weeks
for the algorithm updates or roll out.
Thing is to remember as well,
if you do get hit by this update,
there's no silver bullet here.
There's no one fix.
You may have to holistically analyze your site
in terms of on-page, in terms of technical SEO,
in terms of the backlinks you'll build in
to make sure that every aspect of your site
is performing the best it possibly can.
And what I would recommend doing here is benchmarking
your website against the top sites in your industry
and seeing, right, is there a gap between my content?
Is there a gap between my competitors
and the backlinks we're building?
And then making sure
that before the next Google core update,
your website is performing the best it possibly can.
And the thing is with SEO as well.
Don't worry too much about the short-term.
You know, if you've got a good long-term strategy
of creating great content, of focusing on quality,
and then it's just a matter of time before you're rewarded
by Google's algorithm.
And if there's a slight change over three months,
over six months, it's not a big deal
if you're running a business that you're planning to keep
for the next, you know, five or 10 years.
So thanks for watching guys.
I hope this video helped you.
If it did, please smash a like on it.
And by the way, I do run a SEO link building agency
so if you wanna get high quality backlinks,
if you want to rank higher on Google,
if you'd like to get more traffic from SEO,
then feel free to book in a free consultation call,
that's fine, juliangoldie.com.
I'll leave the link in the description.
And if you wanna get more backlinks,
higher quality backlinks,
then feel free to book in a free 30 minute session with us
to discuss that.
That's at juliangoldie.com.
Like I say, I'll leave the link in description
and hope we can catch up soon, cheers.