(upbeat music)
- In this video,
I will reveal five types of gamification campaigns
that will blow your audience's minds like never before.
But first, make sure you subscribe to our channel
and hit the notification bell,
so that you can get notified when we post new videos
that will help you grow your business.
Let's get started with number one.
The brand awareness game.
If your main goal is to get your brand out there,
this campaign type is for you.
Gamification is one of the surefire ways
to cut through the noise and be heard.
Let's take the example of Donut Papi,
an Australian donut store that wanted more website traffic
and social media following.
In 2017, they launched a fun Candy Crush-style game
targeted at the local community.
Players were rewarded with free donuts
when they played and shared the game.
This is how Donut Papi increased their mailing list by 581%.
Now, if you're going to do a brand awareness campaign,
there are three key things you need to know.
First is the offering of rewards
to those who invite their friends to join the game.
Second is to spark competition by including leaderboards
so that these friends can now go head to head
for the top spot.
And third is to make sure you do an early push
to get as many downloads as possible
in the first few days of the launch.
This is important because the early popularity
of an app in the app store has a big impact
on its long-term ranking.
To do this, you could offer a small gift or discount
to the first 1,000 people who'll download your game.
Also, make sure to invest the bulk
of your ad budget at the start of your campaign
rather than stretching it out equally.
Right. Let's move on to number two.
A lead generation game.
As the name suggests,
this is all about capturing more leads,
whether that's getting folks to sign up to a mailing list,
setting them up on a retargeting funnel,
or even getting more inquiry submissions.
Have a look at this travel app called Traveloka,
which sells travel packages to their app users.
The name of the game for them is to get as many people
as possible to download their app,
then purchase their products.
To get more people to download their app,
they launched the Game Farm in 2021
where users get to play different games,
including things like puzzle games,
memory games, and multi-level games.
This campaign encouraged a fierce competition
between players who had the chance to win flight tickets,
a stay in five star hotels, and even smartphones.
This was a massive success
with their app being downloaded more than 60 million times.
That, I'm sure you'll agree, is a lot of hot leads.
And let's keep things hot by talking
about a type of gamification that's just as spicy.
Number three. In-game selling.
So, there are two things you need to do here.
Make your product appear in your game
and give players the chance to actually purchase
that product straight away.
And if you're going to do this,
the number one thing I would suggest is
to integrate a payment process inside the game itself.
Have a look at Cartier.
They came up with a Pac-Man game
that featured its collection.
After completing all five levels,
players will see the word "love,"
and purchased the featured pieces directly
by clicking on the image.
This way users can stay within the game
without having to leave and continue to make purchases.
Thanks to this, they were able to drive traffic
during the event and increase sales.
If this isn't possible,
you'll need a really attractive hyperlink button
within the game that opens up a new tab
within your payment landing page.
But as always, adding an extra step can cause drop offs.
So, make sure your landing page is super easy to use
and highly persuasive.
Now, let's move on to four, education campaigns.
These types of games tend to fall into two categories,
training and client onboarding.
A great example of this is AstraZeneca
who gamified their training process in 2015
with a program called "Go To Jupiter."
This staff training tool
used multiple gamified elements to motivate learners
including mini games, rewards, and team competitions.
They made it so entertaining that the majority of learners
actually completed the program outside of working hours.
And the learner completion rate increased to 95%.
You know what?
I'll let you in on a secret.
Marketers are using games for education
because it's scientifically proven to be effective.
It stimulates three types of learning,
visual, audio, and kinetic all at the same time.
Now, the last type of game is a real gold mine
to all of you who are struggling to gather data.
Five. Data gathering games.
We all know that the success
of your marketing really depends
on understanding your customers deeply
and having the relevant data on them.
Gamification can be a great way of gathering information
without people feeling like they're being interrogated
just to be sold back to.
Let's say you're a perfume company.
You can tell customers that you can find the perfume
that's the perfect match for them.
All they have to do is play a fun personality game.
Throughout the game, you could ask questions like,
"Are you a summer or winter person?
Do you prefer a night in or a fancy restaurant or a club?
Or would you rather go for a walk on the beach
or a stroll through the forest?"
If you were to find out that the majority
of your customers love the beach,
you could then use that data for your future marketing.
Maybe you want to call the next best scent "Sea Breeze,"
or, "Oh, the ocean." You see?
If your game is personable and entertaining enough,
you can gather information in a way that the customer enjoys
with no pressure whatsoever.
And that's it.
Now, you hold all the cards.
If you are looking for more ideas
on how to grow your business with gamification,
feel free to get in touch with our agency.
And don't hesitate to share this video, like, and subscribe.
As for me, I'll see you soon in the next video.
Bye.
(upbeat music)