- It is June 9th.
The event's about five days away.
We've got 26 tickets sold.
I just wanted to talk to you, Rinaldo, quickly
about the type of stuff that we're doing.
WeWork is going to promote us out to their list on Monday.
We made it a free event from a $10 event
because of the Base sponsorship
which we'll talk about later in this video.
It's a free event.
Gary's Guide's gonna promote us.
We're actually already on there.
Their email goes out on Monday.
What are some of the things you're up to right now?
- [Rinaldo] I'm using mostly cold email to invite people.
Alex often talks about lead lists and lead buckets.
Our current lead bucket we're using is Dribbble.
We're looking for freelancers
and creative agencies on Dribbble that are in New York.
We made a lead list and I'm outreaching to them everyday.
I'm currently sending about 200 emails per day
since we're using Yesware.
And we did a video review on that.
They're capping the emails sent per day on 200.
We even created a new account for me
on our business Google account
so I can send even 400 emails per day.
That should get us
to 115 event attendees by Wednesday next week.
- I think so too
because as soon as we made it a free event,
we got about 26 signups instantly.
We were hovering at about four signups
for the last month, month-and-a-half.
We refunded everyone's money that paid us.
Yeah, 20 signups in a day,
if we can keep 20 signups in a day on average,
and it's Friday right now,
then we'll hit it.
I think it might even go up
as soon as people see those email blasts on Monday.
- [Rinaldo] Yeah, exactly.
I'm counting on Sunday as well
'cause that's when people are planning their next week.
- We had the Digital Agency Summit.
Those slides were based on the YouTube videos.
Then the meeting we just had right now
is where we went through a bunch more YouTube videos
to add to this.
One was the Base CRM video 'cause they're a sponsor now,
and then a whole bunch more videos I sent your way.
Rinaldo, freakin' hustler, dude,
you're gonna get this done.
I'm sure it's going to look amazing.
One of the things that made this event so successful
in terms of signups so far is our sponsorship by Base.
Here's the exact email we sent out.
Rinaldo sent this out to Base.
We made a video a while back
talking about how we use Base in our company.
There's 25 in Qualified right now.
Then Contracts Sent is after all the logistics
are dealt with and the contract is actually out there
waiting to be signed then they'll end up here.
There's six in Contracts Sent right now.
We referenced that.
This email got responded.
It got passed over to
the head of "biz dev" at Base.
Rinaldo was asking for 2000 bucks.
We ended up with a little bit less than that.
I don't think I'm allowed to say the exact number.
It was enough so that we were profitable.
I was able to fly out to New York
and give the event.
I also wanted to show you the Sponsorship Agreement.
This is the exact contract that they signed.
If you want a copy of this,
it's two pages long,
go down to the Description field,
and there's a signup.
You can get this contract and use it for your sponsorship.
The last thing we did to help promote the event
was sponsoring Gary's Guide.
Gary's Guide is...
I talked about this in a previous video.
The go-to spot for listing events
especially tech and startup events in New York City.
We bought ad space on here.
Our ads are up there.
Our ads are down here as well.
We're marked as a featured event.
I ended up buying the Large Banner Sponsorship,
two banners, all this stuff.
They gave it to us for 159 bucks.
I just pulled the trigger,
they sent us an Eventbrite link.
I paid with a credit card.
That easy.
In addition to listing the event,
Gary's Guide also gave away five tickets.
I'm just going through the list
and adding them to the event.
Another five on top of the 120.
After the event sponsorship came in from Base
and we made the event free,
everything really started escalating.
We're up to 133 ticket buyers now.
The event's in about 24 hours,
a little bit over 24 hours.
We might even beat that.
It's super exciting!
We also ran pay-per-click ads.
We got about $7 per signup from those.
Here are the ads that we used
and the targeting that we used.
Right now the presentation's coming together.
It's based on the YouTube videos.
I'm gonna practice a couple of times.
Then we're gonna do this event.
Thanks for watching the video.
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