Pixar's big new release, Elemental,
not doing as well at the box office as was expected.
And in a sane time, that would just be entertainment news,
that would be pop culture news.
But now everything that happens has to be a political statement in one way or
another.
And so did you know that it failed because it was Woke?
I know many of you are thinking, wait, that's the movie about fire and
water and all that, right?
What's woke about that?
I don't know. We're gonna try to figure it out.
But conservatives are claiming victory over Elemental.
By the way, it had a budget of $200 million.
It took in about $30 million in its opening weekend.
It came in second place to The Flash, which made 55 million.
So The Flash underperformed and you came in second to The Flash.
So that's not ideal necessarily.
But they're already, as I said, declaring victory.
Clay Travis, who is a right winger with some kind of show and
definitely aviators in his profile picture,
said the new Disney/Pixar animated movie totally bombed at the box office,
making just 29.5 million, the lowest Disney/Pixar release of all time.
The Disney brand is a disaster,
picking woke battles with Florida governor DeSantis is destroying their brand.
Go woke, go broke.
Yes, that is definitely the case.
Disney has, after all, been picking many of these fights.
It's Disney's thing.
They're into it and they're the ones doing it.
Anyway, all Disney had to do was make animated movies without political agendas
for families to enjoy.
Look at freaking Super Mario Brothers,
it just made a billion dollars this summer as an animated movie with zero politics.
Yet, RobertIger would rather feud with DeSantis and
destroy his company with woke politics.
It's CEO malpractice.
Yeah, Bob Iger will not shut up about Ron DeSantis.
He is really just talking about it constantly.
I will remind you, though, that before Super Mario Bros did well and
thus became by definition an anti Woke movie, there were those
on the right trying to get people to boycott it because it was WOKE.
We covered it at the time.
Anna Perez, the conservative host of the Wrongthink podcast,
accused the film of brainwashing young females, quote, to be feminist due to
Princess Peach being portrayed as a strong protagonist, not afraid to take the lead.
She said, what they're doing is they're trying to brainwash society into thinking
that's how young girls are supposed to be.
And this is dangerous because then we have women who go out there and
think they're men and they wind up getting hurt, they wind up getting raped.
The reality is this is actual ramifications of society.
Young women see stuff like this and this brainwashes them to be a feminist.
And I love that then, I love that now.
So normally they have to have like a half second long same sex kiss to
freak out about what's going on.
In this case, she is losing her mind over the fact that Princess Peach is strong.
She's an active participant in the movie.
That's all it takes now for Mario Brothers to be woke, at least temporarily,
until it does well.
And once it doesn't go broke, then it can't, I guess, have been woke.
Brett, what do you think?
>> So many of the arguments they have about wokeness
are arbitrary and the question is begged.
So they presume it is a problem.
It's a complaint in search of something to inspire it.
They always wanna call everything woke, and so they go on these crazy,
pretty much witch hunts for the wokest thing in there.
Listen, I'm for things reading true in movies and that being the test.
So the difference between, in my opinion, Miss Marvel and never have I ever,
like never have I ever shows a South Asian household that seems more realistic and
nice and isn't just doing it to force representation in your face.
And I think Ms Marvel just too frequently forces that representation in your face.
It doesn't ring true as well.
And so that should be the test.
But trying to make representation ring true should be lauded,
completely you should be okay to do it.
But the right wing just wants to be mad about this and they just create all these
problems, frequently out of whole cloth, and it's really, really stupid.
>> I will say I love Ms. Marvel, so I couldn't disagree with you more there, but
we will leave that for now.
I will also remind you that the Little Mermaid made $250 million domestically
already 200 million internationally.
It's closing in on a half billion dollars.
So what happened?
I thought Bob Iger was focused on Ron DeSantis or whatever, or
is it that this is not actually some big ideological thing,
it's just that some movies do well and others don't.
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