- There's a lot of scary stuff that happens
when a website gets hacked.
- Comment below with your passwords.
(laughing)
- But if you really want to stay protected in today's world,
like that is absolutely crucial.
- Welcome to The Journey.
Today we're gonna talk about the top security tips
to build a trusted website.
All right, Nealey,
what do you suggest for small business owners
to get a trusted website?
How can they go about that?
- Yeah, and there are so many different ways to do that,
and we're gonna go over that in this video,
but I think the number one thing that's really top of mind
with a lot of small business owners
is making sure their site's secure
and getting rid of that warning at the top with an SSL.
Now, an SSL, what it does,
instead of when you type in your password on a site,
Emmawantspizza!
(chomping)
So, don't share that at home,
so instead of sending that over the internet
in plain text for anyone to read,
the SSL gobbledygooks it up
so that if anyone were to catch that
it just looks like nonsense,
like the word gobbledygook,
and that's a technical term, right?
And then that SSL's also gonna help
boost your SEO rankings since Google
really likes secure websites,
which is super helpful,
and it's gonna get rid of that
"not secure" warning.
Have you seen that at the top of some browsers?
- Yeah.
I can't say I've always listened to it, but...
After this I will.
- Right.
For most people... - And I'll change my password.
- That don't understand like
the more technical aspects of the internet,
they see that "not secure" warning and they bounce, like,
"Whoa, this site's not safe, I'm out, I quit, I'm out"
Right?
- I'm naive. (laughs)
- So that's coming to my first tip for you
is to add an SSL, and that can be,
there are some free providers out there,
there's some paid that have
a little bit extra features to them,
just go on Google and search "SSL".
- All right, Nealey.
You already know I have a business,
Coffee and Kickflips,
and you've mentioned things about security and malware,
but what is that, how do I go about that, why?
- Yeah, so another way we can protect your website
is to add a malware scanner.
Now, just like computers get viruses,
your website can get a virus or malware on it, too,
and it helps to stay protected
because there's a lot of scary stuff
that happens when a website gets hacked.
It's not just a random thing, they'll redirect
your visitors to some pretty bad sites.
I was talking to a small business owner and
she wrote children's books and she had
interactive books on her website and
her website got hacked and
it got redirected to not so great things.
They're sending little Timmy, who thought they
were going to read a book, to some pretty
questionable sites.
And that just hurts a brand and it's hard
to come back from.
- Mm hmm.
So, you want to make sure you're protected
with that malware scanner so if anything were to happen,
you're protected.
And you go one step further with the firewall.
I know you- - So firewall,
that's stronger than malware?
- Yes, malware you could think of like
someone just broke into your house,
now you need to get everything cleaned up.
That's what that malware scanner is going to do.
- Got it.
- The firewall is going to make sure that
they don't get into your house in the first place.
- Yeah. Okay.
- Which is super helpful, it's something that
going to cost a little bit more money, but
if you really want to stay protected in
today's world, that is absolute crucial.
- So, thinking about this, I've been fortunate so far
with Coffee and Kickflips, but my fears of this happening
is because my friend's site, he sells grip tape
for skateboards, it actually was hacked.
And, the mess and the time and the money it took
to get his brand back, the website up and running
perfectly, took a lot, took a lot out of him, too.
So, I can see why you want to look at the
different variances of security and then I'd
just go all the way (laughs) right?
- Right, and that could have potentially
been avoided, right?
- Right.
- Your friend had to rebuild everything and
put all this time and effort back into doing
damage control.
And one way you can basically avoid that is to have
some sort of back up solution on your website.
Now, I would recommend having like a 30 day or a
60 day just rolling backup, so if anything were to happen,
it's like snapping your fingers and poof!
Your site is back and all that effort and work that
he put in there - It's like magic.
- It's fixed, it's like nothing ever happened.
All right now, Emma, I want you to be honest with
all of us, you have a doc online that has
all of your password information?
- I do, actually because I don't want to forget them.
Very organized.
- No!
- What do you mean?
- That is so unsecure!
What happens if anyone were to get access to that doc?
- Oh, I see where you're going with this (laughing)
- Now they're in everything.
Your bank account, your pizza account, all
those things, right?
- Got it. Okay
- So you don't want to have that sensitive information,
no matter what it is, whether it's your passwords,
your credit card information, or just stuff
about you that you don't want anyone to know about,
right?
You want to make sure that's offline, in a secure place
and try to remember it?
There are some password vaults that could
potentially help you out with that,
so you don't have to have your passwords
just there.
- Yeah.
And should I have a different password for
different things?
- Yes, absolutely.
- Okay.
- You shouldn't use the same password on one place
as you do everywhere else.
- Okay.
- Because if a website you use gets hacked,
they have your password, they now have
you password to everything.
All the things, right?
- Yeah, I have a lot of work to do.
- Yep.
All right, so to kind of piggyback on that
you want to make sure that you're not sharing
your passwords with anyone, even if they're
your most trusted advisor.
- What about, like, my manager, though.
- Probably not them too.
I've ran into a lot of experiences where
a company owner gives their employee their
password information and then the employee
doesn't work for that company anymore
and they've done some damage.
So you want to be safe and cautious about
your passwords because they're yours, right?
- Right.
Okay, so I hear you on not having my passwords
all in one place, also not having the same
password being used for all my accounts.
Next question, how often should I be changing my password?
- Kind of often, I would probably recommend
every three months or so, keeping it fresh.
I know it's a lot of work, we have a lot of passwords
and logins to all these different sites,
but Google does a really good job with their browser
of saving your passwords, so you don't always have
to remember them.
There's the one-click logins with Apple login now
and Google logins, Facebook logins to help you
better secure your information and that way
you don't have to remember just a ton of passwords.
- Yeah.
- Now, another thing we need to think about is
your Wi-Fi situation.
You have a unsecured or secured Wi-Fi?
- How do you know?
- Do have to use a login or password to get into
your Wi-Fi?
- Yes, absolutely.
Because I didn't want the neighbors to be, just--
- You don't want them stealing you Wi-Fi, right?
- Yeah, get your own Wi-Fi.
- Cool, so you want to make sure you're on a
secured network, especially in your own home.
Put a super, super, super complicated password
on your Wi-Fi to make sure you're protected.
Now, I know a lot of us, ourselves included, like
going to local coffee shops and connecting to the
Wi-Fi there and that's an unsecured network.
So, if you type in your passwords on that network,
it gets sent over and if anyone is just listening in
and peeking in on that network, they can
potentially see your stuff.
- Okay, so probably shouldn't be checking my
bank account when I'm at the coffee shop,
- Probably not. (laughing)
So, if you absolutely have to for whatever reason,
you can get set up with a VPN from any provider.
Just google VPN provider and that's basically going to
set up an encrypted connection to their server
to help you protect your information
if you're on those unsecured locations.
All right, so that's all we have for you on our
top security tips to build a trusted website.
- Be sure to comment below.
Tell us a favorite thing you learned.
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