- [Andrew] In this episode of Andrew & Pete vs. Dan & Lloyd,
we were challenged by Dan and Lloyd--
- [Pete] Well, wait wait wait, it was just Lloyd, actually.
- [Andrew] Oh, yeah. Dan's probably getting a spray tan.
We were challenged by Lloyd to tell you
how you could be using bots at your business.
- [Pete] The rules are simple.
We must fashion our best DIY robot costumes with tinfoil.
We must break out our best robot dance moves.
And only use the words 'affirmative' or 'negative'
instead of the words--
ah ah ah, you thought we were gonna say
those words we can't say, but we didn't.
- [Andrew] Do you think we look stupid or something?
Affirmative.
This is happening.
(soft music)
(moves into upbeat techno music)
- Facebook Messenger bots are awesome
and in this video, we're gonna give you a tonne of ways
you could be using them in your marketing
including lead generation
so stay tuned for that.
Does my bum look big in this?
- Let's do this.
(lively music)
- An easy way you could use them is as a knowledge base.
Programme your bot to answer all the questions
that you get asked on a regular basis.
If people need a quick answer, they can rely on the robots.
- Another cool thing you can do
is to get your new customers subscribed to your bot
and run an onboarding sequence to guide them through.
- You can do cool things to make your new customers
super fans of your brand.
Including video greetings,
polls, and targeted content
depending on how they've bought
or how they've interacted with your bot.
Plus a tonne more.
- Strengthen that connection by letting your customers know
you are just one message away.
As communication moves more and more towards messenger apps
be one of the first businesses to embrace this.
(lively techno music)
- Next up, we have:
You can use them as a content distribution platform.
Let people sign up for notifications
as soon as you publish a new piece of content.
- A cool thing about this is that you can use media
within the bot itself.
So you could be playing your latest
video or audio message from within Messenger.
(robotic beeping)
- A top tip is to make these easy to opt out of
but still stay subscribed.
Because some people don't really want
broadcast messages within Messenger yet,
but give them the option if they do.
Make sense?
- Affirmative.
(upbeat music)
- Using bots in conjunction with your Facebook page
gives you unlimited power
so that you can reach for the moon.
Or home, as we like to call it.
Here's some ways that you can use it.
Firstly, asking people to comment, to subscribe.
You can link up your bot to a post on your Facebook page
so that whenever someone says a certain trigger word,
a message is automatically sent to them
to confirm their registration.
- This means you can use your bot to get people to
download a lead magnet, sign up for bonus content,
or even subscribe for your next webinar.
- The beauty of this is that it is super easy to comment
and once commented, the comment acts as an engagement.
The more engagement you get on a post,
the more reach that that post will get organically.
We've seen some of our posts get over
600% reach
organically.
That's insane.
You're getting both more reach and more subscribers.
In one!
- Imagine you did a weekly Facebook Live cooking show.
You could get people to comment, to subscribe to the show
and that will deliver them notifications
of when you next go live.
- I don't need food.
- You could even say "Comment with the word 'recipe'
"to get the full list of ingredients
"and cooking instructions."
Boom!
- (laughs) Do robots say "boom?"
- Engagement and subscribers.
- Another way you can use this is to do fun quizzes
on your Facebook page.
Where the answer is only revealed
to the people who get it right.
This is
amazing fun.
- Affirmative.
(Lively techno music)
- Nice dancing there, Pete.
- Thank you.
But that is not my favourite kind of music.
- What is your favourite kind of music?
- Heavy metal.
- LOL.
Finally, generating leads.
Bots are good for this.
Did you know that you could ask people
to type their e-mail address,
and it will automatically get added
to your e-mail service provider, or
your crm.
- That is positively amazing.
Check out the tutorial of how to do that here.
- What else?
- You can also have landing pages.
- What else?
- You can also have website popups.
- What else?
- You can also have chat boxes on your website
to make sure people buy.
- What else?
- You can also set up remarketing ads
that go straight to people's Messengers
so that you can cure cart abandonment.
(laughs)
What else?
- You can also sell directly within Messenger itself,
and let people self serve.
- How do you do that then?
- Ah, well, on the menu, you've got like a
'Working with Andrew & Pete' option,
so people can just click on it,
and we ask them a series of questions,
and depending on what they choose
for their business size and type and goals and budget,
then we just send them like what's most suitable service.
- Nice?
- Affirmative.
- Oh, wow! There is so much that we can do.
- I know. I need to go call my mother.
Hang on while I go...
Phone home.
- You know we're robots, not aliens, right?
- Does not compute.
(techno music)
- As you can see, bots are frickin' awesome!
And if you wanna start using them yourself,
you should go check out Build Your Bot Month over here.
And we'll show you how to set up your very own bot
in four easy steps.
That even a monkey could do.
Or a robot with low artificial intelligence.
- Right, that's it!
I'm off to read my new book
on artificial intelligence, actually.
- Oh, cool. Who's that by?
- Ann.
- Ann who?
- Ann Droid.
Let's just go to the scores.
- Wow. Those robot--
Guys, seriously, that was amazing.
Well done, that was so, so good.
We didn't think it was fair
that we marked you on the last challenge
because it may be unfair that we could
make ourselves win potentially.
So what we've done is, we've got Tiny from Social Day,
the Social Day mascot, to do the scores for you guys.
Take it away, Tiny!
- Hello. Tiny here from Social Day.
I've been asked to guest judge
this Dan & Lloyd vs. Andrew & Pete thing.
So for costume, I've given you seven out of 10.
It's a good effort, but I could still see those human legs.
Now for dancing.
It's clear you boys like to boogie.
Now, I've given you nine out of ten,
and I especially like Pete's donuts on that scooter.
It's affirmative it's a full house for the yes and no.
I couldn't spot any in there.
I've also given you two bonus points.
The first is for your use of witty humour.
And the second, for clever sound effects.
Well done, chaps.
(lively dance music)
- Aha, Pete's just lost his bottom half.
(laughs)
Pete, you've exposed yourself.
- Don't look at me.
(laughs)