hi guys so i want to share with you this tool that i found that really helped me to
become efficient and to be effective in terms of marketing my brand actually not just my
brand but also to the others brand as well like my clients brand okay so if you are struggling
on how you can measure your marketing campaign success and probably you are confused like
should i start or should i stop or should i kill this campaign or should i switch to a different
approach so if you're confusing that or probably if you are looking for a report or a perfect
report system that can justify your boss or your clients that this marketing campaign
works and this marketing bee doesn't work so if you want that kind of thing then make sure you
stay tuned on my video because i'm going to give you the solution on how you can fix it
so what does it mean utm stands for urgent tracking module
and it has a corresponding parameters also it is designed by google to track the origin of
the website so whether it is a social media paid ads press release guest post email you name it
now i'm going to give you example of what's the difference between a normal link and a utm code
okay this one this is a normal link while this is a link with an integrated utm parameters
you'll notice that after the normal link there is a parameters starting from question mark
utm underscore campaign equals to the value and then another parameters again
utm underscore medium and the corresponding answer and the least goes on to become an expert you need
to be precise as possible i mean preciseness is a key and this utm tracking code that i'm going
to share with you later can be your best friend to achieve it now let's dive into its anatomy
in order to create a utm parameters you can use the following fields number one
campaign source campaign source is the origin source of your traffic let's say facebook email
newsletter twitter google ads facebook ads and the list goes on so if you want to track the post from
facebook then you need to define facebook as your campaign source number two campaign medium medium
is a more broader part it is used to know what type of traffic you want to drop so let's say for
example facebook twitter linking that if it isn't organic then you can name it social media organic
but if you are running a facebook ads twitter ads then you can name it social media ads
how about if you are running google adwords then you can consider that as cpc or ads
medium okay now let's dive into campaign content basically it is somewhat related to type of
campaign ads let's say you have a landing a about e-book and then the other type of video or other
type of your landing page is a video so different types of campaign number four campaign name
it is a brief description of what your campaign all about so it is a nor let's say for example you
are generating a utm parameters for a specific pose then that can be named as a blog post if
you want to be precise as possible then you can categorize your blog posts into its byte
into its category so let's say for example this blog post is all about social media posts this
blog post is all about seo and the other blog post is all about web design it can be also
used or you can also describe your campaign name as service promotion virtual summit or maybe a
specific holiday discount like black friday so how utm tracking code works so utm tracking codes help
you to understand how your audience behave when they land to your website and where your audience
originally came from you might be asking that angie what's the catch on that i mean that can
be found in google analytics that can be found on on any reporting system even in the social media
planning tools i can see the click-through rate i can see the views or like the engagements on my
i mean on my post so what's the special on that youtube tracking code then well that's
already available in google analytics and other social media platform tools however if you really
want to dial in with different attributes and you really want to understand how they behave um this
utm thing can give you more um in-depth reports and data to collect so let me show you an example
of what i'm trying to say in here so if you go to the acquisition and go to the campaigns so you'll
see like we have these parameters that i have set or i already integrated into our normal link
i integrated to utm parameters and you can see in here that it's more detailed compared to the um
let's go in to the old traffic and then to the channels so in the old traffic and channel section
you can only see like the organic traffic if it is an organic traffic or it is a direct traffic
but you really cannot see what are the pose or what are the posts driving as
a traffic what are the posts from facebook that are driving us 16 users but with utm parameters
you can see like if we go to the campaigns area and then you'll see i'm going to open the
um let's go in to the acquisition and then medium let's just type in medium here so it's good easy
for us so source and medium so i'm going to open that one so you'll see here that the contact as
the three users that comes from our contact as page is coming from twitter
the blog post about influence or celebrity partnership is coming from pinterest and the
event action is coming from so i haven't said it um i haven't said it this well but basically you
can have detailed information where are the posts coming from and what are this campaign all about
so this is something like celebrity partnership blogs so if you can detailed your campaigns
as possible the more data and or the more information you can understand on your anal ethics
other than that as well as you can see like let's come in and type it country or we can also dive in
like in siri so you can see here that the blog emails are coming from these countries
so it blogs someone from united states so we have 52 users from united states click to our emails
and open our website and we have like zero bounce rates so they did not
leave the website they really went to the site and read our blog you can see the average duration
that they have so 2 minutes and 50 seconds and we can more the further
with our data using a acquisition all campaigns are using the utm parameters over
on a normal traffic like all channels report so it would be super easy to navigate now what are
requirements to integrate a utm tracking code of course you need to have a website second you need
to have a working google analytics account so that means that your google ad ethics and your website
should be verified they should be connected to each other other otherwise the utm tracking code
cannot send signal to the google analytics okay so what are the ways to generate a utem tracking code
you can do the manual insertion way however i would not recommend that one but there are also
other things that you can do there are some social media platforms that has built-in utm tracking
feature that tool that i found i think it's not available in other platform but 10 studio has
these built-in utm parameters which really save you time in configuring it and if you want to save
80 discount then use my link below to get a discount obviously and there's also other crm
platform if you are using hubspot then they have a built-in parameters as well they have they have
a built-in utm parameters as well but the content studio is more advanced so i highly recommend that
if you use the content studio and lastly there also website that can let you generate a utm
code for free however there are some limitations so i will not mention this in on on on this video
however um if you want to learn more how to set this up how to configure this then check my other
videos on bookwormhead it's all about how you can generate or how you can configure your utm
trucking parameters so feel free to check that out so i hope this has been helpful guys i would
really love to know your opinion about utm trucking codes if you find any disadvantages
i think some of them um there is a blog about neil patel about youtube tracking code so you can check
the link description below about its disadvantages but yeah if you have any opinion with utm trucking
code i would love to see in the comment section below and also um if you have done this already
i want to know how how it improves your marketing strategy and in terms of analyzing and reporting
your data so i really want to know guys i would really appreciate if you can comment down below
and i want to know as well what other topic you want me to cover on my next video i would highly
appreciate that and feel free to thumbs up like and subscribe to my channel for more videos you