Hello there! Wait a second... Someone's losing their eyelashes. You know when
you're on the end of a night out and your mate's got her fake lashes just fallin' out,
and you're like, oh babes, let's get you home... There we go, all fixed!
Happy, er, end of women’s history month! Girl, gate, boss, gas, keep, light!
Oh! And uh, lemme introduce myself! My name is Tara Mooknee, and this is the only channel on
YouTube where all videos are written and produced by a cow. She couldn’t be in the video today,
because she’s actually bleaching all the spots on her body, and that’s a whole-day appointment. But,
if you like and subscribe, she might appear in the next one!
This is going to be another one of THOSE videos: "I love how half her videos are basically like
'this feels kinda wrong you know', while she semi-closes her eyes." They're not wrong!
So, if you’ve been around here before, you- you’ll know that I have a bit of a
bone to pick with capitalism; and I’m also not a huge fan of 'girlboss feminism'. So, imagine
a cocktail of the two. That’s Girlboss Advertising. Fem-vertising. Empower-tising. Woman
being present equals feminism, so buy our shit! Speaking of buying shit, uh, I’m going to sell
you some stuff now! Oh boy, I've really set myself up to get roasted in the comments today!
I’m really happy to be working with INTIMINA today. And I am wearing my go-to
period look. *snort-laugh* It's even got a tail! I've really set myself up for some weird jokes
in the comments, but... So yeah, I just wanted to be nice and comfortable, because I wanted
to talk about a brand that makes me feel nice and comfortable. So, Intimina is a Swedish brand that
offers a comprehensive collection of products and information for every stage of life, ya know, from
your first menstruation, all the way to menopause, and post-menopause. So, they very kindly sent me
their Lily cup, which- let me get it out of my little case, I keep it in here so I don't lose
it... So this is it here, you can use it for up to 8 hours, and because it’s made of silicone,
you can wash it and reuse it, so it’s a more eco friendly option. I also like this sort of
non-leakage/spillage ridge it has at the top so, you know, it just makes me feel extra secure.
So, I have the size A, because that is the option that is aimed at people who haven’t given birth
before and/or don’t have, ya know, an especially heavy flow. And what I love about this is that
it’s really accessible for people who aren’t very used to using menstrual cups. Honestly, I've tried
cups before and I haven't gotten on very well with them (up until this point) because I've
not found them very comfortable, either they were too big, or I didn't feel they stayed in. In fact,
growing up, I was never really a fan of tampons, but weirdly, at my school there was this huge
stigma around using pads, which is silly, because you should use whatever period product makes you
feel most comfortable. And I love that Intimina are all about removing period stigma, because it
is nothing to be ashamed of- and you can't make me ashamed! And, it’s worth noting that they have
different period products for different types of flow, so if you’ve got a heavier-set flow,
the size B will work great for you, or one of their other awesome products they've got on offer.
Click on the link in the bio for the Lily Cup by Intimina. Thank you Intimina for sponsoring.
Tiffanyferg did a great video on the topic of 'GirlBoss'- HOLY MOLY, it's snowing!
Sorry! So yeah, Tiffany did a video on 'Girlboss Advertising' and 'Empowerment
Marketing' a few years ago and it's great, so go watch that- but also, please watch mine too.
You’ve got a free evening, you can watch both! But yeah, consider this video a more
up-to-date version, because there’s been some BANGERS in the past couple years! I mean, ugh,
some of them are just TOO GOOD! "Women belong in the kitchen!"
One year ago, Burger King UK- I love how it was the UK division, can we just take a moment to
appreciate that? *Laughs* Tweeted: “Women belong in the kitchen” followed by: "If they want to,
of course. Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the
restaurant industry by empowering female employees with the opportunity to pursue a culinary career."
And uh, it backfired. So, they then Tweeted an apology: "We hear you. We got our initial
Tweet wrong and we're sorry. Our aim was to draw attention to the fact that only
20% of professional chefs in the UK kitchens are women and to help change that by awarding culinary
scholarships. We will do better next time." "We decided to delete our initial Tweet after
our apology. It was brought to our attention that there were abusive comments in the thread and we
don't want to leave the space open for that." Amazing! When I saw this I was thrilled,
because it’s absolutely hilarious! It’s SO funny! It's just- it’s a gorgeous example
of how corporations just don’t know how to human. But then I found out that them Tweeting one of the
oldest sexist jokes in the book, actually led to abusive comments from people who
unironically believe women belong in the kitchen. A streamer named BeccaBeckery highlighted
that their choice to isolate the joke was to pull people in, either to outrage them
or to entice them because they’re also sexist. "Proof this could have also fit in one Tweet.
Please don't use sexism as clickbait. The men in my mentions proves the damage you're causing by
doing this." Combatting sexism with sexism. Big brain stuff right there! Ironic misogyny. I would
like to think that if this were about the gays or a racial minority, they wouldn’t- no, they would,
wouldn’t they? They would, let's be honest... If you’re eating a taco right now,
drop it! "I'm gonna hold on promoting you this quarter. Cool?" *Car screech* "Drop the taco!"
Drop the taco! "Drop the taco!" Drop the taco! "Drop the taco!" Drop the taco!
Don’t tell a lady to drop her pants, but do tell her to drop her taco! "So,
if this Nissan Centra isn't gonna compromise, why should you? You're right! 'Atta girl!"
This one’s self-explanatory. I don’t have, uh, much profound commentary to make on this
particular advert, except- drop the taco! "'Atta girl!" Vroom-vroom, like a girl! Step that cussy
up! Aawww! You caught me in one of those moods! The next real example that caused a stir in 2019,
was from a website called 'PeoplePerHour', which is basically like Fiverr, and they came up with
this gem: 'You do the girl boss thing. We’ll do the SEO thing'. Because, fun fact, women don’t do
SEO. Not one. There's not one woman on this earth that works an SEO. I know, why, right? It's 2022!
Uh, another fun fact: I briefly had a job in SEO, and I was terrible at it, not because I’m a woman,
but because I was horribly under-qualified for it. And I’m just bad at things like that, ya know?
"Hey, 'PeoplePerHour', would you mind explaining what this ad is trying to
say? As it sounds very patronising and sexist. Surely someone checked this ad before going out?"
"One, girl boss? We don’t say 'boy boss'! Two, we DO the SEO thing? Sounds like, 'don’t you worry
your pretty little head with techy stuff'!" "...And the winner of the most patronising
#advert on the tube today GOES to 'PeoplePerHour'! Much better copy would have been ‘you be the CEO,
we’ll do the SEO’." Want to know what their response was?
"Yup, we messed up. Thank you for your honest feedback. We're really sorry for any offense
caused and regret this misguided placement. It's our mission to celebrate the skills of everyone,
not discriminate. This ad is currently in the process of being removed."
Next time I do a sexism, I’ll just use this emoji! *Laughs* Also, the “yup”. That’s
even worse than what YouTubers do in their apologies. Influencers don’t even use that
emoji in their apologies. “Yup, I pretended my girlfriend died in a car crash for views!"
But it’s not only that this caused anger on Twitter, it actually got flagged by
the Advertising Standards Authority. There were 19 complaints, which aren't
that many, but they still had an impact! "PeoplePerHour and their agency said they had
not considered that the pairing of the term 'girl boss' with the word 'thing' could come across as
patronising and reductive... They acknowledged that the execution might unintentionally come
across as sexist and demeaning to women... Global said that at the point of review,
their Ad Copy team did not feel that the ad was likely to cause offense."
And the complaints were upheld! The ASA decided that the ad violated CAP.
“Advertisements must not include gender stereotypes that are likely to cause harm,
or serious or widespread offence”. And on the ASA they break down and analyse
exactly how the ad is sexist and reinforces gender stereotypes to this great extent.
If you fancy reading that in full, I’ll link it in the description.
"However, for the reasons given, we concluded that the ad had the effect of reinforcing harmful
gender stereotypes, and that it breached the code. The ad breached CAP Code (Edition 12) rule 4.9
(Harm and Offence). [...] The ad must not appear again in the form complained about. We told People
Per Hour Ltd to ensure their advertising did not perpetuate gender stereotypes in a harmful way."
Oh my god, bestie, that flopped! Now, I’ve been doing this thing long enough to know what the
men in the comments are going to say: 'It’s not a big deal! Take a joke, love! Brick-bong,
gap-tooth- People are dying, Kim!' Well, they wouldn't use that reference specifically, but
it would say something of the sentiment that, 'all feminists are caring about
silly things when there's more important things!' And, here’s the thing, on an individual level - do
these adverts offend me? No, not at all! In fact, I find them hilarious. I want the Burger King one
framed and put on my wall. However, I do think the people who complained were well within their
rights and they were driven by the knowledge that advertisements have immense power in
shaping people’s perceptions and attitudes. Each one of these on their own don’t have a
huge impact, but each one we let slip through the cracks, creates a general landscape of shittery.
So, what’s the takeaway after this quick- quick- quick- quickie little vid? Firstly,
that the word empowerment has become devoid of meaning at this point. We’re more focused
on making women feel empowered, than we are on giving them power. Also, the sad truth is that
even with 'good feminist advertising', ultimately, feminist adverts are still adverts. The goal
first and foremost is to sell you something. That being said, I’m aware that we 'live in a society',
and advertising exists in the world that we live in. So with that in mind,
I think that the main issue is that corporations are profitting off the manipulation of feminism,
without doing any feminism. It’s also gross how brands have cottoned on to the fact that,
ya know, as women, we're not buying the whole unattainable beauty standards thing.
They realize that actually, making us feel good about ourselves is what sells at the moment.
'Self care, self love', all that malarky. “Feminist” advertising wouldn’t be so inflammatory
if these companies actually advocated for changes in public policy, assessed their own supply chains
and honestly assessed what their product does to bring power to women. Or even just utility!
We get sold some of the most useless shit. I don't need a butt mask, thank you very much!
"No matter how or where brands stick feminist language on their products, it won’t change
the fact that you can’t wear feminism, or snack on it. It requires as many of us as
possible doing work in service of equality." Ooh, I couldn't have said it better myself! Amazing!
Okay, that is all for today. Thank you so much for uh, watching; I know this was a short but
sweet one, uh, a lot of the ones lately have been, because I've got big boys, big boys, uh, in the
works, and they just take a long time to research. Um, but yeah, I would love to hear your thoughts
on the whole phenomenon of uh, 'Femvertising', and if you think it can ever be done well;
and weather you've been sold something under the guise of feminism. Because I sure as hell am,
regularly! I'm not above it, and I- I think most of us aren't, right? We like to think that we're
smarter than everyone else, and we're like, 'I don't fall for marketing'. No, we do, we all do;
it's just the specific type of marketing that appeals to you that you fall for...
Hello, my lovely subscriptions! I am NOT going to forget the subscription pet shout-out this time!
So, here it is... This time, we've got a gorgeous bunny called Nimbus. But before I get into that,
I would like to share that the owner made this gorgeous FAN ART, how cute is that??
Make sure to go show them some love, they're extremely talented, and they've got a beautiful
bunny called NIMBUS!! They said: "He's adorable, but he's actually an evil goblin in disguise!..
He likes to watch us in the garden from his plant pot light house, and he gets angry when
we plant things in HIS garden!... Even though he's stubborn and actively tries to trip us up,
he loves cuddles. Unfortunately, he gets startled easily because he's deaf!
But he's living his best life, hehe!" Look at little Nimbus, what a CUTIE!!
Look at that little guy! Make sure to give him a round of applause... *Audience Claps*
Well, thank you so much for watching! Ah, if you liked this video, make sure to give it a LIKE,
because one like equals one... Oooh, it equals one TACO! Because you keep dropping your bloody tacos
Ladies! Not being sexist, but what is it with you girls dropping your tacos?!
Thank you and good day. Buh-bye, buh-bye now, buh-bye, buh-bye now...