Ashley Graham rollerblades in a bikini for new 90s-inspired campaign
Ashley Graham tapped into her inner-child as she roller skated down the Venice Beach boardwalk in a bikini for a retro swimwear campaign for all body sizes.
The Swimsuits For All outdoor campaign was inspired by the 31-year-old plus-size model's days as a child when she would spend it roller skating with friends.
For the shoot, Ashley skated around on the California boardwalk in a black one-piece swimsuit that cut high up the thigh while holding a white boombox to model the 90s-inspired collection.
The retro theme continued throughout the campaign as Ashley wore her hair into a high ponytail tied with a colorful scrunchie.
She changed into a variety of colorful swimsuits including a bright blue two-piece, a hot pink one-piece, a black one-piece with numerous cutouts around the stomach.
Swimsuits For All's collection, which launched on Tuesday, features 10 new pieces offered in sizes 2 to 24 for its Retro collection.
In an Instagram post on Saturday, Ashley hinted at the swimsuit campaign by posting a Polaroid snap of herself skating along Venice beach in one of the new swimsuits. In the caption, the model wrote: 'I need more weekends like this.
The campaign included a lighthearted video shared by Ashley on Tuesday to show how much fun it was for the model to shoot the campaign while skating around with other people.
'Turning up the volume with my newest collection for @swimsuitsforall,' Ashley wrote in a caption.
Ashley is seen hoisting a skateboard over her shoulder while joking around with one of the models on set. She also modeled a Walkman clipped to her hip and retro accessories such as a visor and white tennis shoes.
To fit the retro vibe, the photo shoot also included a hot pink VW Beetle Convertible and an old-school VW Bus. All of the pieces in the collection retail at $108, according to Swimsuits For All.
This ad campaign comes after Ashley joined the pledge with CVS to model in unretouched ads that appear in the drug store.
Ashley, who is a Revlon beauty ambassador, shot a new campaign imagery for the makeup brand to go up in CVS stores that was unretouched. She joins other prominent women for CVS' 'Beauty Mark' initiative, including Kerry Washington and Ayesha Curry.
The drug store vowed for its ads to be 100 per cent unretouched by the year 2020.
Ashley Graham tapped into her inner-child as she roller skated down the Venice Beach boardwalk in a bikini for a retro swimwear campaign for all body sizes.
The Swimsuits For All outdoor campaign was inspired by the 31-year-old plus-size model's days as a child when she would spend it roller skating with friends.
For the shoot, Ashley skated around on the California boardwalk in a black one-piece swimsuit that cut high up the thigh while holding a white boombox to model the 90s-inspired collection.
The retro theme continued throughout the campaign as Ashley wore her hair into a high ponytail tied with a colorful scrunchie.
She changed into a variety of colorful swimsuits including a bright blue two-piece, a hot pink one-piece, a black one-piece with numerous cutouts around the stomach.
Swimsuits For All's collection, which launched on Tuesday, features 10 new pieces offered in sizes 2 to 24 for its Retro collection.
In an Instagram post on Saturday, Ashley hinted at the swimsuit campaign by posting a Polaroid snap of herself skating along Venice beach in one of the new swimsuits. In the caption, the model wrote: 'I need more weekends like this.
The campaign included a lighthearted video shared by Ashley on Tuesday to show how much fun it was for the model to shoot the campaign while skating around with other people.
'Turning up the volume with my newest collection for @swimsuitsforall,' Ashley wrote in a caption.
Ashley is seen hoisting a skateboard over her shoulder while joking around with one of the models on set. She also modeled a Walkman clipped to her hip and retro accessories such as a visor and white tennis shoes.
To fit the retro vibe, the photo shoot also included a hot pink VW Beetle Convertible and an old-school VW Bus. All of the pieces in the collection retail at $108, according to Swimsuits For All.
This ad campaign comes after Ashley joined the pledge with CVS to model in unretouched ads that appear in the drug store.
Ashley, who is a Revlon beauty ambassador, shot a new campaign imagery for the makeup brand to go up in CVS stores that was unretouched. She joins other prominent women for CVS' 'Beauty Mark' initiative, including Kerry Washington and Ayesha Curry.
The drug store vowed for its ads to be 100 per cent unretouched by the year 2020.
Ashley Graham tapped into her inner-child as she roller skated down the Venice Beach boardwalk in a bikini for a retro swimwear campaign for all body sizes.
The Swimsuits For All outdoor campaign was inspired by the 31-year-old plus-size model's days as a child when she would spend it roller skating with friends.
For the shoot, Ashley skated around on the California boardwalk in a black one-piece swimsuit that cut high up the thigh while holding a white boombox to model the 90s-inspired collection.
The retro theme continued throughout the campaign as Ashley wore her hair into a high ponytail tied with a colorful scrunchie.
She changed into a variety of colorful swimsuits including a bright blue two-piece, a hot pink one-piece, a black one-piece with numerous cutouts around the stomach.
Swimsuits For All's collection, which launched on Tuesday, features 10 new pieces offered in sizes 2 to 24 for its Retro collection.
In an Instagram post on Saturday, Ashley hinted at the swimsuit campaign by posting a Polaroid snap of herself skating along Venice beach in one of the new swimsuits. In the caption, the model wrote: 'I need more weekends like this.
The campaign included a lighthearted video shared by Ashley on Tuesday to show how much fun it was for the model to shoot the campaign while skating around with other people.
'Turning up the volume with my newest collection for @swimsuitsforall,' Ashley wrote in a caption.
Ashley is seen hoisting a skateboard over her shoulder while joking around with one of the models on set. She also modeled a Walkman clipped to her hip and retro accessories such as a visor and white tennis shoes.
To fit the retro vibe, the photo shoot also included a hot pink VW Beetle Convertible and an old-school VW Bus. All of the pieces in the collection retail at $108, according to Swimsuits For All.
This ad campaign comes after Ashley joined the pledge with CVS to model in unretouched ads that appear in the drug store.
Ashley, who is a Revlon beauty ambassador, shot a new campaign imagery for the makeup brand to go up in CVS stores that was unretouched. She joins other prominent women for CVS' 'Beauty Mark' initiative, including Kerry Washington and Ayesha Curry.
The drug store vowed for its ads to be 100 per cent unretouched by the year 2020.