- Wow.
Some people are still using social bookmarking
for back links in 2020.
And that sounds like you,
my mind is blown and this is the equivalent of using my
space in 2020.
Okay.
It's not gonna to help your site.
It could do more harm than good.
And I'm gonna teach you exactly why that is in this video.
Now, if you've already built social bookmark links or you're
thinking about doing it,
don't worry, because I'm gonna teach you some of the
best link building alternatives to this,
so that you can grow your site, boost your rankings
and drive more traffic with link building.
Now, with that, let's jump in.
But before wen do,
please make sure you subscribe,
because my link building videos,
will help you grow your site,
drive more traffic and improve your rankings with SEO.
Now, just to quickly recap,
what is Social Bookmarking and how does it
impact your rankings?
Well, when it comes to link building,
this is essentially getting a back link from a social media
site to your site.
And the idea is that the social media sites carry
a lot for authority.
So if you get a link from them,
that's gonna boost your rankings too.
And you know, you could use sites like,
Reddit, like Twitter, like Dick, like Dribbble.
All these sort of social media sites to get
more back links to yours.
But this is a very old school LinkedIn
as far as gee, that's actually outdated.
And Google came out and said, this is a form of spamming.
It's not gonna help your site rank.
And you know,
Google's algorithm is smart enough to see.
Okay, if you're getting back links from lots of
social media sites and using social bookmarking
as a link building strategy,
it's not going to help your site.
In fact, it could do more harm than good.
And in the end, Google may Mark those links as spam.
It may see your site as spam,
and you may even get a penalty.
Which means that your rankings slip down even further.
So you have to be very careful about using
social bookmarking.
So does social bookmarking actually impact your rankings and
benefit your SEO?
Well, the answer is, of course, no.
It's not gonna help you.
And chances are that Google's algorithm is gonna
recognize social bookmarking sites.
And then say, right, we're gonna ignore those links
because they're low quality.
Anyone can get them and there's no
editorial process in place.
So therefore,
these back links that you're getting are not natural.
They don't form a natural part of your backlinks profile and
it's not gonna help boost your rankings.
And there are much more effective strategies in place,
which we'll come onto soon.
Usually also these social media sites are
not relevant to your niche.
So if you're getting a back link from Twitter and you have a
website about dogs,
then that's not a relevant site.
it's not a relevant back links and it's not gonna
pass any authority.
Plus most of these links are no follow.
And that means that there's a no follow tag in the link.
Which indicates specifically,
if you're a search engine Crawler, ignore this link,
don't pass in your authority.
Don't count it as a signal of trust.
So if you have lots of no follow links,
it doesn't really help you in terms of ranking.
So Google is not gonna help boost your site.
Now, at the same time.
If you have a social media profile with a strong following,
and it gets a lot of engagement you post on there regularly.
Sure.
That's a good signal of authority.
But if you're just going out there and spamming lots of
social bookmarking sites, and just adding your back links.
Maybe you using bot to do it.
Then that's not gonna help your rankings.
It's not natural.
It's not editorial.
Anyone can do it.
And if anyone can do it,
that means it's not an exclusive link.
So therefore it's not gonna benefit you.
Now, if you've experimented with social bookmarking links,
or you're just not sure,
what are the best types of links for your site?
Then here's a good rule of thumb.
If there's no editorial process in place to add to your
back links, then it's not valuable for your site.
It's not gonna help your rankings.
And Google is going to identify it as spam or
just ignore it completely.
So, when you get in back links,
always focus on building a back links profile
that looks natural.
That actually indicates authority and trust.
And you know, if you look at any of the big sites,
getting a lot of traffic.
They always have a natural back links profile because
they're producing great content.
And if you have great content,
then you're always gonna attract links.
Whether you do outreach or whether you get them naturally.
So what is the best LinkedIn and strategy to use
and said why?
I would say focus on getting editorial links to your site,
using The Skyscraper Technique.
Because, what you will do here is you will look at your
competitors, how are they getting links.
Who's linking to them.
And then you'll create a better piece of content than you
competitors and say to other sites,
Hey,
I don't know if you're linked to Joeblogs.com.
Maybe you want to link to me too.
Here's my content.
What do you think?
And this way you will get editorial links from
website owners.
And you'll be getting links because your content is good.
Not because you're spamming lots of social media
bookmarking sites.
So this is a much more powerful and effective way
to get links.
Plus, the links that you drive with the
Skyscraper Technique for example,
are Dofollow.
And when your links are Dofollow,
that actually passes authority,
trust and credibility from the site back links to you,
to your site.
And if you do that enough times,
eventually you're gonna see a big improvement in your
overall website authority and your rankings on Google.
Now, what I will say is that social media still
plays a powerful part in your LinkedIn strategy and
your SEO strategy overall.
Because, if you have a large following on social media,
maybe have an Instagram page and it's got 20,000 followers.
They're all engaging with your content or sharing it.
They will like, and comment on your content.
Then that's a great indicator of trust,
authority and credibility to your site.
So if Google sees that,
then sure, that demonstrates authority.
But at the same time,
if you're using social bookmark link building and you're
just spamming lots of social bookmarking site,
adding your back links.
Mindlessly doing it.
And it's not really relevant,
then that's just spam.
And that's not an indicator of trust.
So you have to differentiate between the two.
Building a social media following is very powerful for SEO.
It indicates authority.
Doing lots of social bookmarking and
maybe automating the process with software is very bad for
your site because it doesn't have a natural following.
And really you're doing spam.
You're not growing an audience.
So if you're going to use social media for SEO,
then focus on growing your following.
Build a real audience.
Focus on engagement.
Because engagement metrics such as
likes, comments and followers are powerful for SEO.
That indicates trust.
It grows your brand on the internet.
And it creates an audience that you can
actually share content to.
And they're gonna share with their friends or their family
and that sort of thing too.
What you need to avoid is social media
bookmark link building.
Where you just spam lots of sites, adding your link,
automating the process, or hiring a VA to do it.
Because that's very mindless.
And it's only going to hurt you in the long run or waste a
lot of time.
So thanks for watching guys.
If you have any questions about social media link building
or SEO in general,
let me know in the comments section below.
If you enjoyed this video,
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