WE LOVE OUR TEACHERS.
>> Jason: THAT 38 SPECIAL,
"TEACHER, TEACHER."
>> Jason: A NEW HIGH-POWERED AUTO SHOW IS COMING, IT’S CALLED
AUTO SHOW IS COMING, IT’S CALLED
MOTOR BELLA AT A NEW RACE COURSE
THAT MOST PEOPLE HAVEN’T HEARD
OF.
AND IF THIS SNEAK PEEK IS AN EXAMPLE, IT’S NOTHING SHORT OF
EXAMPLE, IT’S NOTHING SHORT OF EXHILARATING!
EXHILARATING! ♪
[SOUND EFFECTS].
♪
>> Jason: WOW! I’VE GOT GOOSE BUMPS.
I’VE GOT GOOSE BUMPS.
THAT SOUNDED LIKE ME DRIVING ON
THE LODGE.
THIS IS ALL MADE POSSIBLE BY OUR
SPONSOR MOTOR BELLA AND WE’RE
JOINED BY THE EXECUTIVE DIRECTOR OF THE AUTO DEALERS ASSOCIATION.
OF THE AUTO DEALERS ASSOCIATION.
MY OLD FRIEND, HOW ARE YOU?
>> I’M GOOD.
HOW ARE YOU?
WE CAME OUT OF THE MOTOR CITY
CAR CRAWL, IT WAS A WARM-UP FOR THIS EVENT.
THIS EVENT.
>> Jason: TELL US ABOUT THIS
EVENT.
>> IT CAME OUT OF A CRISIS
SITUATION.
WE HAD COVID THAT HIT AND
COULDN’T DO THE NORTH AMERICAN INTERNATIONAL AUTO SHOW.
INTERNATIONAL AUTO SHOW.
SO THE SAME PEOPLE THAT PUT ON
THE NORTH AMERICAN INTERNATIONAL
AUTO SHOW IS PUTTING ON MOTOR
BELLA, HOPEFULLY ON A BEAUTIFUL
DAY LIKE TODAY BUT COOLER, IN SEPTEMBER.
THE IDEA IS TO KEEP IT SAFE FOR
EVERYBODY BUT HAVE AN
OPPORTUNITY FOR DYNAMIC CARS AND
OFF-ROAD TEST DRIVERS, ROAD TEST DRIVES ON WOODWARD AVENUE.
DRIVES ON WOODWARD AVENUE.
YOU NAME IT, WE’LL HAVE IT.
IT’S EXHILARATING, EXCITING,
TURNING STATIC INTO DYNAMIC. WE’LL HAVE A PLACE TO FIND YOUR
WE’LL HAVE A PLACE TO FIND YOUR
NEXT NEW CAR.
INVENTORIES ARE TOUGH BUT IT
WILL POP SOON, ONE OF THESE DAYS
WHEN YOU GET THE MICROCHIPS BACK
IN AND WE WANT TO MAKE SURE PEOPLE ARE READY AND CAN CHECK
PEOPLE ARE READY AND CAN CHECK
OUT THE CARS AND KICK TIRES AND ALSO RIDE IN THE CARS LIKE
ALSO RIDE IN THE CARS LIKE
THEY’VE NEVER DONE BEFORE.
THIS IS AN M-1 CONCOURSE, 87 ACRES, OFF-ROAD CAPABILITIES AND
ACRES, OFF-ROAD CAPABILITIES AND
WE CAN BRING ALL THE GREAT
PRODUCTS BUILT HERE IN DETROIT
AND AROUND THE COUNTRY AND
AROUND THE WORLD, TO OUR CITY
AND TAKE THE LEAD ON THE NEXT
GENERATION AUTO SHOW. WE HAVE A COUPLE PRESS DATES.
WE HAVE A COUPLE PRESS DATES.
THE IDEA IS TO PUT PEOPLE IN THE
SEATS OF CARS AND EXPERIENCE THE
TECHNOLOGY, THE MOBILITY,
EXCITEMENT THESE CARS HAVE TO
OFFER.
>> Jason: SO TELL US MORE ABOUT THE M-1 CONCOURSE.
THE M-1 CONCOURSE.
EARLIER THIS YEAR, I BOUGHT A
HOT ROD MUSTANG BULLITT EDITION AND I’M DRYING TO TAKE IT ON THE
AND I’M DRYING TO TAKE IT ON THE
TRACK, BUT THEY HAVE THEIR OWN
CARS IS, THAT TRUE?
>> THEY HAVE CARS AVAILABLE TO
USE FOR DRIVES, AND PEOPLE DO
RENT THE CAMPUS PERIODICALLY, AND IT’S FOR USE FOR THE PUBLIC.
AND IT’S FOR USE FOR THE PUBLIC.
A LOT OF PEOPLE HAVEN’T BEEN
THERE YET.
YOU HAVE TO REALIZE WHAT THEY
HAVE RIGHT IN THE HEART OF THE METRO AREA, 87 ACRES WITH THE
METRO AREA, 87 ACRES WITH THE
MILE AND A HALF HOT TRACK THAT’S
USABLE AND 250 GARAGES, PRIVATELY OWNED, ANOTHER 600 TO
PRIVATELY OWNED, ANOTHER 600 TO
700 CARS IN THEM, LAMBORGHINIS
AND FERRARIS.
AND WE’LL HAVE EVERYTHING. DOESN’T MATTER WHAT IT IS, WE’LL
DOESN’T MATTER WHAT IT IS, WE’LL
HAVE IT FOR YOU.
RIGHT HERE AT THE M-1 CONCOURSE
OFF WOODWARD AVENUE, AT THE END
OF THE WOODWARD DREAM CRUISE,
IT’S SOMETHING NOBODY HAS.
WE HAVE THE ASSETS HERE IN
DETROIT.
>> Jason: WHAT’S THE TRACK LIKE?
>> YOU KNOW, I’VE BEEN ON IT A COUPLE TIMES.
COUPLE TIMES.
YOU’VE GOT TO TEST IT OUT TO SEE
WHAT’S GOING ON. WE MAY HAVE TO GET YOU OUT
WE MAY HAVE TO GET YOU OUT
THERE, MAYBE YOUR OWN MUSTANG.
>> Jason: HAVE YOUR PEOPLE TALK
TO MY PEOPLE, AND LET’S WORK IT
OUT. I’D LOVE TO DO THAT!
I’D LOVE TO DO THAT!
>> IT WILL TAKE PLACE ON
SEPTEMBER 23rd-26th FOR THE
PUBLIC.
WE HAVE A COUPLE PRESS DAYS
PRIOR TO THAT.
WE WANT TO MAKE SURE PEOPLE CAN
SMELL, TASTE, TOUCH, FEEL THE
EXCITEMENT. THE ONLY WAY TO DO THAT IS TO DO
THE ONLY WAY TO DO THAT IS TO DO
IT OUTDOORS, SAFE, AND PUT
PEOPLE IN THE PRODUCT.
AND THAT’S WHY I’LL MAKE SURE
YOU GET TO DO IT BEFOREHAND.
I’LL HAVE DIANE START THE CAR
UP. I HAVE A CAR THAT YOU HAVE TO
I HAVE A CAR THAT YOU HAVE TO
SEE.
I THINK YOU WANT TO DRIVE THIS
CAR.
[LAUGHTER] >> Jason: I HAVE SOME
>> Jason: I HAVE SOME
EXPERIENCE.
[REVVING ENGINE].
>> Jason: THAT SOUNDED LIKE ME
ON WOODWARD THE OTHER DAY. THAT’S EXACTLY WHAT MINE SOUNDS
THAT’S EXACTLY WHAT MINE SOUNDS
LIKE.
IT’S SEPTEMBER 23rd-26th.
FOR MORE INFORMATION, PURCHASE TICKETS, AND TO VISIT, GO TO THE
TICKETS, AND TO VISIT, GO TO THE