Hey, everybody. It’s Ryan Gromfin here - author, speaker, chef, restaurateur,
and the founder of TheRestaurantBoss.com,
as well as RestaurantCoachingClub.com
And today, after what was an absolutely
pathetic super ball and quite boring to watch,
commercials were okay,
I would say it best, which is really the main reason why I watch football,
but I have a question for you. After watching that game last night,
I sat down and I thought about it for a minute when I came into the office this morning,
I wanted to film this quick video because I have this question.
Is your restaurant a Seahawk or a Bronco?
And I don't mean this by winners or losers, I mean by the way they played the game
and let me show you a little bit about what I'm talking about and
when I show you that,I want to talk about something I call the ultimate restaurant success
formula,
which is basically a five-step process
that I believe is the ultimate restaurant success formula
and it starts with vision and belief,
followed by preparation and strategy,
consistent execution.
Are you measuring results?
And are you tweaking the path? And let me explain this in
terms of the football game last night, whether are you a Seahawk or a Bronco.
Obviously, in case you were out of town
or don't have access to a television or live in a cave and don't talk to anyone,
the Seahawks destroyed the Broncos 43 to 8,
I believe was the final score.
I wasn't paying much attention to most of the game,
but let's look at this in terms of the game last night. Vision or belief.
I don't know if you caught throughout the game, how many times Russell Wilson,
the quarterback for the Seahawks was saying actually at the end of the game
or the commentators kept mentioning,
his father would always say to him, why not you?
Why not you? And Russell Wilson said at the end of the game that his
theme for the whole season was why not us? Why not me, why not us?
And he would say that before every single football game of the year
to his team, why not us?
See, they had a clear vision that was to be the Super Bowl champions
and they believe it.
They said, why not us?
Well, preparation and strategy.
Do you know that when Russell Wilson was eliminated,
when the Seahawks were eliminated in last year's playoffs,
he went and bought a ticket and went to the Super Bowl game last year
and as difficult as that must have been,
he said he went because he wanted to see what it was like?
He wanted to feel the excitement,
he wanted to feel the adrenaline.
He put himself in the shoes of the quarterbacks in every play and said what would I do,
how would I handle this, what would I do different,
what else do I need to do to prepare for this and he watched closely.
He got to the game, he said four hours early to see what the teams were doing to prepare,
how they were handling the pressure, what they were doing to calm themselves
down and he was putting himself in that state.
He was preparing himself for
when he would ultimately be there.
He didn't know he would get his chance this year coming up a year later,
but he was preparing himself for it and that he took that experience
throughout the season into the game.
You know, and then we also talked about strategy which falls under preparation.
If you were paying attention any of the pregame interviews throughout the last couple of weeks,
if you notice the theme that I picked up on at least,
I noticed that the coach for
the Seahawks Pete Carroll
kept talking about how they were adjusting their game,
about how they were watching videos and films and preparing for Peyton Manning's offense.
It was the number one rated offense throughout the year and arguably
some people say maybe one of the best offenses that's ever played in the game
or at least Peyton Manning for that season. So Pete Carroll was preparing for it.
They were watching game tapes.
They knew that Peyton Manning took every
play down to the last one or two seconds,
he was constantly calling audibles, so they were practicing in their defense of how to get
ready for those audibles. When offense was moving, defense was moving.
They were getting ready for every play. However, coach Fox for the Broncos,
I wasn't noticing the same thing. He just kept saying,
we're going to go out and play our game.
We're going to go out and do what we've done all season long, that's gotten us here.
Well, a little bit different strategy there and we see the results.
Consistent execution. I talk about this all the time.
If you were in your backyard and you were digging a hole and you found some oil in it,
some people would just keep digging
and digging and digging until they get all that oil out of that hole.
Well, that's what the oil companies do, other people would say, wow, that's great I got a little bit of oil,
let's try this or let's try that, or they would go dig a hole in a different place.
I think what you saw in the game last night was the Seahawks were
consistently executing their strategy.
They knew what was working
and they kept doing it over and over again.
I don't think we saw the same thing out of Denver.
I think Denver was scrambling a little bit because they didn't have that strategy
going into the game,
which leads us to measuring results. You know, I was very fortunate about
12 or 13 years ago and I was very young,
I got invited onto the field at a Dallas Cowboys
Pittsburgh Steelers game by someone on the Steelers,
and I was actually working with the offensive and defensive coordinators
and they have a printer on the field
that prints out every single play at the snap and five seconds
into the play, and they're in real-time reviewing that information
as it's coming through.
And I know that they, both teams had access to that kind of technology.
The question is, which team was using it and which team wasn't. Were they measuring their results
and then were they tweaking their path?
Again, you know once you have all of these results,
you see what's working and what isn't working,
the Seahawks knew what was working and what wasn't working.
They kept running the same plays over and over again or if you saw that reverse
that they ran the beginning of the game,
well they ran that reverse five or six other times because everytime it worked.
They were measuring their results and they were tweaking the path.
So again, I have this question - is your restaurant a Seahawk or a Bronco?
Well, let's go back and look at these one more time.
Do you have a vision and a belief in your restaurant
that you and your entire team subscribe to and believe in?
Do you prepare and strategize for every situation or are you just kind of
willy-nilly going through and hoping that things are going to work out in your restaurant?
Do you have a marketing strategy? Do you have a training strategy?
Do you have a food costing and a
beverage costing strategy? You know, do you have a customer getting
strategy and how are you preparing for those strategies? Then again,
the consistent execution. You know, we talked about consistency in restaurants all the time.
How consistent is your restaurant operationally,
and are you consistently executing your strategy,
or are you just kind of again willy-nilly going through
the motions of things?And then, measuring results. How strong is your accounting?
When I talk about accounting, I don't necessarily mean
you know preparing that end of your statement just to pay taxes
with which most of us are going through right now,
I'm talking about measuring results, measuring your menu mix,
measuring your bar mix, measuring how many customers come into your restaurant,
what they order, your marketing results.
For every dollar you spend on marketing,
how many dollars are you getting back?
We're talking about measuring those results and then tweaking the path.
What's working and what's not working? Once you're measuring those results,
are you analyzing your data on a regular basis to see
is this working or is this working, or this seems to be working better than this,
let's work on that. You know, so again,
these are what I consider these ultimate restaurant success formula.
I think we saw how it related to the football game last night and the results
that one team got, the Seahawks over the other team.
And so again, is your restaurant a Seahawk or a Bronco?
If you feel like you're doing everything that we talked about earlier
and you're seeing the success in your restaurant and things are going well for you, fantastic.
I'm proud of you, but if you feel a little bit like the Broncos did last night,
you're a little stuck, a little frustrated,
putting in the hard work.
I know all of you guys out there restaurant owners and managers are
putting in the work and putting in the hours.
I was myself when I was out there in the business, how I still do.
I put in a ton of hours with this business. It's something that I absolutely love to do
but if you're waking up in the middle of the night or if you get the butterflies when you
when you think about bills coming in or driving to your restaurant in the morning or something
that you've got coming up, I want to helpyou out and in honor of
the Super Bowl game last night and that huge disappointment and I know the pain that
the Broncos are going through, the pain that some of you guys are going through right now,
I'm going to extend the special offer. I want to help you guys out there. So,
anyone who sends me an email in the next, I don't know let's say what today is Monday,
anyone who sends me an email by Thursday let's say of this week
telling me the number one problem, fear,
concern, pain, struggle, challenge you're having in
your restaurant,
let's set up a time, let's get together, let's get on the phone, let's spend 20 or 30 minutes
together and see if I can help you out there. I'm pretty certain I can.
Everyone that I get on the phone with,
we can usually put together a really great strategy pretty quickly
and see some great results from that.
So again, reach out to me.
My email address is just address is just Ryan@therestaurantboss.com
That’s R-Y-A-N@therestaurantboss.com.
Otherwise, I hope you keep watching these videos wherever you're watching this from.
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It may take me a couple of days, but I do get back to everyone out there.
I hope you guys all enjoyed the Super Bowl.
The game I know wasn't great, but the commercials were entertaining.
As usual, my personal favorite was the RadioShack commercial.
I thought that was great and then the Clydesdale commercial,
the Budweiser one with the little puppy,
the golden retriever that was climbing out under the fence and
the big Clyde. It was just an adorable commercial. It always gets my heartstrings with those.
I hope you guys absolutely have a wonderful day.
Thank you so much for the time. This has been Ryan Gromfin.