Hi everyone. This is your Tampa Bay Realtor Lance Mohr . In this video I'm
going to go over 10 lies Realtors tell home sellers. So I wanted to do this
video because I was reading an article last week by Kyle Hiscock and it was pretty
interesting. It was about lies real estate agents tell home sellers and I want to go over
some of these lies a lot of them are pretty popular I believe there's around
ten of them so let's take a look at these I'm going to go through them
pretty quick but some of them you'll probably recognize certainly if you've
ever sold a home whether would the real estate agent or if you've sold a home on
your own so let's start off and we'll talk about the what he calls the lies
about so the lies about price some real estate agents will tell a seller their
home is worth more than it really is yes that is a hundred percent true it's
known in our industry it's called buying the listing it happens all the time
especially in a market like we have right now that's a seller's market
there's a low inventory these agents a lot of them are struggling to get
business and they go in and they just tell the seller that their home is worth
whatever the seller wants to hear or maybe even more than they want to hear
to secure the listing so be careful and I always tell everybody you're the
homeowner you're the decision-maker you're the one that's going to determine
the price not the real estate agent you're hiring the agent based off of
their marketing and their negotiation skills
don't pick a real estate agent based off a price if you do you're gonna probably
be unhappy and it might not really have anybody to blame but yourself so be
careful that one okay I had to give you a little hard to love there so second
wise about brokerage fees yeah there's some real estate agents that tell
sellers commissions are fixed they're not fixed in two-story that that is what
it is lies about their production some agents don't have a ton of sales and
they believe it's a good idea to lie about their sales this probably happens
I think it probably does out there I don't really understand
when I was brand new in real estate I told the seller straight up I said look
I have no business I'm pretty much new I've only been in the business a couple
weeks or a couple months but I have nothing to do but work on your home and
get it sold that's all I have to do I work 60 hours a week and I will work
like a dog to get your home sold but I know some agents just think it's easier
to go out lie there's a lot of sellers that are really into the production
thing that agents have and you have to be careful because one thing is you
definitely want I think an agent that is experienced again they have to do
marketing but there's there's the example agents out there that will do
maybe five million dollars a month in production and you may think that's
pretty good until you hear they have 50 or 60 people
on their team it isn't too good because no one's really doing much of anything
but it sounds good so be careful in that the next one is lies about their
experience you know and you know again a lot like a lot like the last slide about
their production maybe they are a newer agent and they're not that experienced
this is a pretty ridiculous one because all you need to do is go to the state's
website you can look up and see how long in the real winners have their license
so that's that that's easy right there I don't get it
lies about their specialties yes this happens quite often about the specialty
so you have people out there on both sides with buyers and sellers they'll
say with buyers I'm a first-time homebuyer specialist or they'll say with
sellers I'm a waterfront specialist or I'm a luxury home specialist or whatever
people want to work with specialist first off if you're gonna call yourself
an expert you're gonna call yourself a specialist you really should have 10,000
hours under your belt before you start using and throwing those terms out so be
careful of the real estate agent tried to get more specific with them if that
is what you're looking for again you want someone who does marketing they get
specialized in anything but if they don't know how to market it doesn't
matter lies about their use of the Internet some agents tell people that
they're the only one using the internet to sell their listing
alright I don't get that I'm in Tampa I don't think that would ever happen here
especially in a bigger city everybody has the Internet
you know every single real estate out there is probably go is going on
realtor.com Zillow Trulia etc so I don't get that one whatsoever why is about use
of social media I mean I I don't know I guess this is out there I gotta tell you
I just find very very very few people knowing anything about social media and
when I say social media I'm talking Facebook I'm talking YouTube I'm talking
to LinkedIn Tumblr Google+ Twitter so a lot of these I just don't find very many
agents knowing that I guess some agents will lie about that and if someone tries
to use that as a separator why you should use them over another agent just
call them on the carpet now I do use that one because I know a lot about a
social marketing I mean you're look at me looking at me on a social marketing
site so I would love it if a seller actually asked me a question like this
but I don't really find a lot of people do know much about them and you know if
they do good you want someone who understands social media matter of fact
they should understand social media and I'll even go one step on top of that the
agent you hire should have a darn good understanding of social media because
that is an incredible way that is the now in the future to get home sold so
wise about their website some agents find it a good idea to sell prospective
home sellers that they're the only agent in town with the website everybody
pretty much has a website you know if you're with Coldwell Banker now maybe
you don't have your own which is a little odd in this day and age it's like
a business card of a real estate agent but if you're with no Coldwell or Keller
Williams or whatever they give all the agents their own website if you don't
have your own website it I personally think it says a little bit about the
agent not really understand standing technology and marketing I personally
want hire an agent and have their own website but that's just me
why is about open houses this one's actually quite funny real estate agents
lie to the seller and tell them the primary purpose of an open house is to
sell the home boy that ought to get at least five Pinocchio's that is one of
the biggest lies statistically it's about one-half of one percent the only
reasons agents do an open house I should say 95% of the agents do open houses to
get a buyer so they could go sell the buyer you do get about five percent of
the agent that will agents that will might do an open house because maybe
they want to get buyers into the home to get feedback and that's really not a bad
idea but if an agent has that in their marketing plan to even do open houses in
this day and age they don't have any marketing plan at all certainly not an
effective one lies about how many potential buyers this is this is
probably one of the top wise if you've ever been for doing a for sale by owner
or you had one of your home's a listing that you have been an agent took and
then your home expired you're gonna get this all the time it
stopped by pretty much you know I personally think probably every company
every trainer every book every coach just call up and say hey you have a
prospective buyer you want to look at the home don't believe that you know
every blue moon that may be the case I think in less than 1% everybody's doing
it then you say oh we'll just bring your buyer over with you then they're saying
no no I want to come look at the home it's don't believe that so anyhow those
are the 10 why's that Realtors tell so you make up your own mind if there lies
or not but keep your eyes open for them if you have any questions don't hesitate
to give me a call if you're in the tampa bay area and you're looking to sell your
home I'd love to talk to you and I just hope you have a wonderful day and if
you're selling your home or even buying a home I hope you have a wonderful
experience check out my other YouTube videos goodbye
you