TODD: TIME TO GRAB THE MORNING
COFFEE.
WE’RE GETTING A BEHIND THE
SCENES TOUR AT BLACK RIFLE
COFFEE COMPANY, A COMPANY
SUPPORTING OUR COUNTRY’S VETS
AND CIVIL SERVICE AND SERVING A
CUP OF PATRIOTISM EVERY TIME.
JILLIAN: CARLEY SHIMKUS HAD A
CHANCE TO TALK COFFEE AND THE
CONSTITUTION WITH THE OWNER.
DID YOU TRY ALL OF THE COFFEE.
CARLEY: I DIDN’T GET A CHANCE
TO TRY ALL THEIR COFFEE.
IT HAS BECOME INCREASINGLY
COMMON FOR COMPANIES TO TLAIB
BRAIL POLITICAL POSITIONS --
TAKE LIBERAL POLITICAL
POSITIONS.
THIS COMPANY HAS SET THEMSELVES
APART FOR THEIR UNWAVERING
SUPPORT.
I WENT TO THEIR HEADQUARTERS IN
SALT LAKE CITY TO SEE WHAT MAKES
THIS COMPANY TICK.
CHECK IT OUT.
HEY, GUYS.
ZOO GOOD TOGLUED TO SEE YOU.
CARLEY: GOOD TO SEE YOU IN
PERSON.
THIS IS BEAUTIFUL.
>> THIS IS OUR FIRST LARGE
SCALE ROASTER.
WE’VE GOT THREE OTHER REALLY BIG
ROASTERS OUTSIDE OF NASHVILLE.
I THINK WE ROASTED ABOUT 5
MILLION TONS OF COFFEE LAST
YEAR.
IT’S A LOT OF COFFEE.
CARLEY: CAFFEINATING AMERICA,
MY FRIENDS.
A BIG PART OF YOUR REVENUE IS IN
THE GEAR YOU GUYS SELL.
WE’RE MAKING IT RIGHT NOW.
>> ABSOLUTELY.
NOT ONLY ARE WE THE WORLD’S BEST
COFFEE COMPANY BUT WE ARE A
LIFESTYLE BRAND AS WELL.
SO WE TAKE PRIDE IN THE THINGS
WE CARE ABOUT.
CARLEY: ONLY IN THE BLACK RIFLE
COFFEE COMPANY ARE YOU GETTING
THE TACTICAL TACK AT THIS TACTIC
>> WE’RE DOING ARCHERY.
>> WHAT’S THE POINT OF WORKING
AS HARD AS WE DO WITHOUT BEING
ABLE TO ENJOY YOURSELF.
CARLEY: YOU WENT FROM BEING IN
THE MILITARY TO RUNNING A
SUCCESSFUL COFFEE COMPANY.
>> I WANTED TO GET INTO COFFEE
BUT THE WAR KICKED OFF IN 2001
SO I SAID, WELL, SHOULD I BECOME
A GREEN BERET OR A COFFEE
ROASTER.
CARLEY: COFFEE WAS A HUGE PART
OF YOUR DEPLOYMENT.
>> I HAD A SEPARATE BAG WITH
THE DEPLOYMENT JUST WAS COFFEE.
CARLEY: THIS COMPANY IS ABOUT
MORE THAN JUST COFFEE, IT’S
ABOUT SUPPORTING MILITARY,
VETERANS, LAW ENFORCEMENT,
SECOND AMENDMENT RIGHTS.
WHAT DO YOU SAY TO PEOPLE WHO
SAY OKAY, WELL, WE MAY LIKE
THEIR COFFEE BUT WE DON’T LIKE
THEIR POLITICS.
>> AS A COMPANY THAT’S
SUPPORTING THE CONSTITUTION AND
OUR NATION’S VETERANS AND CIVIL
SERVANTS, HE’S THAT’S NOT
POLITICAL TO ME, THAT’S US
DECIDING THAT WE SUPPORT THE
PEOPLE THAT KEEP US SAFE,
ESPECIALLY IN TIMES LIKE THIS
WHERE WE HAVE THIS WOKE CULTURE
AND WE WANT TO WAKE PEEP PEOPLE
WITHOUT BEING WOKE.
>> IF PEOPLE DON’T LIKE US,
THERE’S A LOT OF OTHER PLACES TO
BUY COFFEE.
FOR ME, WHEN I ENDED MY SERVICE
--
CARLEY: YOU WERE A COMMANDER IN
THE AFGHANY MILITARY.
YOU SAVED A LOT OF AMERICAN
LIVES.
AND THEN YOU WERE BEING
PERSECUTED IN YOUR OWN COUNTRY
BECAUSE OF THAT.
YOU MOVED TO THE UNITED STATES
AND THEN MATT AND EVAN FOUND
THAT YOU WERE HERE AND BROUGHT
YOU TO BLACK RIFLE COFFEE.
>> I’M HERE IN AMERICA,.
CARLEY: THEY THOUGHT YOU WERE
DEAD.
>> YES, MY FAMILY WAS TOGETHER.
>> AFTER THE MARINE CORPS I
DIDN’T HAVE MUCH OF A PLAN.
I ENDED UP BECOMING A POLICE
OFFICER IN PHILADELPHIA.
IT WASN’T THE LIFESTYLE FOR ME.
I KNEW BLACK RIFLE COFFEE WAS
HEADQUARTERED HERE.
I TOOK A JOB MAKING COFFEE FOR
HE PEOPLE.
IT ENDED UP BEING MORE THAN I
THOUGHT IT WAS.
JILLIAN: A LOT --
CARLEY: A LOT OF WHAT YOU
BELIEVE IN IS UNDER ATTACK
PEOPLE ARE CALLING TO DEFUND THE
POLICE AND STRICTER GUN LAWS. >> I HOPE OTHER COMPANIES ARE
>> I HOPE OTHER COMPANIES ARE
IN THE SAME ESSENCE CULTURE CULT
THAT WE ARE.
>> WE SHOULD BE ENCOURAGING OF
ONE ANOTHER, THE COUNTRY AND THE
COMMUNITY.
WE STILL LIVE IN A BEAUTIFUL,
FREE COUNTRY.
LET’S KEEP IT THAT WAY.
CARLEY: CHEERS TO THAT.
CLEARS TO THAT.
IT WAS -- CHEERS TO THAT.
IT WAS GREAT GETTING A BEHIND
THE SCENE TOURS OF THE BLACK
RIFLE COFFEE COMPANY.
THE OWNERS ARE SUCH NICE PEOPLE
AND THEY THEY GIVE BACK
CONSTANTLY TO LAW ENFORCEMENT
AND VETERAN COMMUNITIES.
I THINK ONE OF THE REASON THAT
THEIR COFFEE COMPANY IS SO
SUCCESSFUL IS BECAUSE THEY ARE
AUTHENTIC.
WHAT THEY’RE SELLING IS STUFF
THAT EXEMPLIFIES THEM, IT’S A
FUN COMPANY AS WELL.
IT SHOWS A LIGHTER SIDE OF
MILITARY AND LAW ENFORCEMENTND
AND PEOPLE TEND TO GRAVITATE TO
THAT.
ALSO, THEY ARE OF COURSE
CELEBRATING AMERICA AS YOU SEE
THAT AMERICAN FLAG FLYING NEAR
THEIR COMPANY AS WELL, GUYS.
JILLIAN: IT’S CRAZY THAT THEIR
SCALES SKY PROJECT SKYROCKETED S
YEAR.
CARLEY: THE NEARLY DOUBLED
SALES IN 2020.
PEOPLE WORKING FROM HOME IT
HELPED THEIR COMPANY.
THEY’RE DOING BRICK AND MORTAR
NOW.
THAT ASPECT IS CONTINUING.
TODD: GREAT STORY, SHIM.
CARLEY: THANK YOU, IT WAS A LOT
OF FUN.
JILLIAN: WE DIDN’T GET ANY
COFFEE REMARKS THE HECK.
TODD: I SAW IT IN HER OFFICE.