As a leader you understand how critical your role is as communicator. Your team members
and your organization take their cues from you.
Whether you give positive reinforcement or helpful criticism, communicate change or long
term direction, what and how you communicate has impact.
Then how can you maximise the effectiveness of your communication to induce action?
Hello this is Pierre Bienvenüe from impi! We are here to help remove anxiety from leadership
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Within Walking Distance is a series giving tips, tools and reflections for leadership.
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So let’s answer the question.
How can you maximise the effectiveness of you communication to induce action?
In this episode, I want to introduce to you a simple communication method that works well
for me and my clients to communicate impeding change in the organisation.
And we know it is essential to communicate as early as reasonably possible the change
to the people who are being affected.
This is part of developing good relations in the workplace. We want to alleviate uncertainty
whenever possible.
Now, the method is called KUBA. K - U - B - A.
KUBA refers to a four-step process everyone can use to make their communication more effective
and influential.
The K stands for Know. The U is Understand
The B is Believe And finally the A is Action
KNOW: First, people need to know what the core of the message is, or what they are being
asked to do as clearly and specifically as possible.
Know answers the question “what is the change?”. Those are the facts.
UNDERSTAND: One characteristic of clear communicators is that they provide a solid context, helping
people to understand why action is necessary.
Understand answers the question “Why do we need to change”. That’s the rational.
BELIEVE: With information and context now provided, people need to believe in the value
of what you are asking them to do, and they need to believe they can accomplish it.
Believe answers the question “What is in it for me”.
Those are the benefits to the person affected by the change.
Lastly ACT: Only when people know, understand and believe will they act.
That’s the call to action.
So KUBA is easy to remember and apply in many situations at work but also in your private
life.
Whether you want to communicate changes in the daily course of business or big impact
strategic changes, use KUBA.
Take a moment and think through the KUBA process and the intention of your communication.
Do so from the receiver’s perspective as well as your own.
Ok, Let’s wrap up
KUBA is a four-step process everyone can use to make their communication more effective
and influential.
Know answers the question What is the change
Understand answers the Why do we need the change
Believe answers What is in it for me
And Act is the call for action.
There are three key ingredients to successful change: communication, communication, communication.
Now KUBA is another useful tool in your change management toolbox and when you communicate
early and well as a leader, you exercise respect in action.
And this is the good quote for this episode. George Bernard Shaw wrote:
“The single biggest problem in communication is the illusion that it has taken place.”
Isn’t this beautiful?
If you are one of the first 3 people able to identify the location of this view, you
can meet with me for a free hour of leadership coaching. Just write the location in the comment
section and send me an email at wwd@impi.solutions.
Here is a clue. From this view, we are in a National Park, two hours drive from the
Southern African Large Telescope, and man, it’s cold.
Also, you may have a need to improve on your leadership skills, turn them into good habits
or you need support to transform your organisation. I can help you. Feel free to connect.
I’ll be posting the next episode in two weeks.
In the meantime, communicate to lead well!