Hi I’m Steve Washer with BrainyVideo.com and creator of Video Marketing Mastery.
Inside this video I’m going to show you how to write a video that people will, um,
like.
By the way, for more useful video tutorials on video marketing, check out my blog.
So have you ever done a search for a video on YouTube for a video, maybe on, I don’t
know, how to hook up a wireless router.
And 185 videos show up.
And you pick one and you try to watch it and at the end you just say “huh”?
That’s no fun.
And what’s even less fun maybe, is that you’re the one who made it?
Anyway, the reason that a lot of coaching videos miss the mark is that the structure
of the video doesn’t help you absorb the material.
So I’m going to show you a structure that you can apply to all your coaching videos,
one that will take your viewer easily, comfortably and persuasively through your video.
And by the way, here’s another reason you should be interested.
A bunch of us have been talking lately over on Gideon Shalwick’s blog about all this
shutting down of channels that YouTube has been doing lately.
And one theory being floated is that crass commercial videos are going to have a tougher
time of it.
But since none of us really know so we just have to do our best to play by the rules.
We do know that YouTube and Google like bringing up relevant content in search.
And so if you want to stay in the content guidelines, you might have an easier time
of it if your videos offer value.
And what I’m about to explain to you is a simple formula for helping all your videos
create more value, and having people coming back for more.
Now, there are dozens of video types we could talk about: sales videos, training videos,
day in the life videos, but if you’re in business, the best kind of video you can make
for YouTube is the Coach video.
The Coach video gives your audience some useful knowledge or a change in perspective so they
can use the knowledge you’ve already given them.
And to make it work you just follow a simple formula.
Here it is.
One: state your name and your claim to fame.
With that simple declaration, you’ve set the stage for people to listen and watch you
as an expert.
And people prefer to get their information from experts.
Two: introduce the topic with a promise, a question or a problem.
Something that will raise curiosity.
I did that at the beginning of this video with a promise that I would be talking about
what I’m talking about now.
Three: remind your audience to come back to your website for more information.
This is the pre-call to action.
I learned this from my good friend and YouTube marketer Paul Wolfe.
Four: Tell a quick story that illustrates why this piece of information is important.
Like the little anecdote about our blog discussion on YouTube cancellation of channels.
Five: Teach your content by making sure that every point is amply illustrated or bullet-pointed.
Check.
Six: Ask your audience to “like” your video if they found it useful and to check
out your link after the video.
This is your second and final call to action.
While this isn’t everything that goes into a successful coach video, it’s enough to
make your scripts a lot easier for people to like and for you to make the video that
goes with it.
So if you’d like to get more tips like this one, please “like” this video below, then
visit my blog where you can pick up your very own free copy of The Video Marketing Star,
an excellent resource for helping you get on camera and confidently bring your gifts
to the world.
I’m Steve Washer, with BrainyVideo.com