ALL
ALL YOU
ALL YOU NEED TO ENJOY THIS NEXT GAME IS BINGO CARD BINGO MARKERS AND A SENSE
OF ADVENTURE AND NO WHINING
ALLOWED.
JUST KIDDING.
LODI ROLL SAYS IT'S A FUN AND
INTERACTIVE WAY FOR ALL AGES TO
GET OUT OF THE HOUSE AND INTO
THE RICH SOILS OF THE LODI WINE
REGION WITH A SUSTAINABILITY
BINGO SCAVENGER.
STEPHANIE BOLTON FROM LODI
RULES IS HERE NOW TO TELL US
HOW WE ALL CAN GET IN ON THE
ACTION.
IT'S A GOOD OLD GAME OF BINGO
WITH A LITTLE BIT OF A TWIST,
RIGHT?
YES, ABSOLUTELY.
>> AND FOR PEOPLE WHO ARE NOT
FAMILIAR WITH LODI, WHAT CAN
YOU TELL US ABOUT IT?
SO LODI IS A CITY JUST SOUTH
OF SACRAMENTO, JUST EAST OF THE
BAY AREA.
IT'S A GREAT STOPOVER PLACE IF
YOU'RE HEADING OVER TO TAHOE OR
YOSEMITE AND WE HAVE JUST
VINEYARDS FOR MILES AND MILES
AND MILES.
WE'VE BEEN GROWING WINE GRAPES
HERE SINCE THE EIGHTEEN
HUNDREDS WE HAVE GENERATIONAL
FARMING FAMILIES.
IT'S AN AWESOME PLACE TO DO FUN
FAMILY FRIENDLY WINE TOUR WHEN
YOU HAVE A BINGO CARD TO PLAY
AND YOU CAN YOU CAN REALLY COME
HERE TO LEARN MORE ABOUT THE
FARMING SIDE OF THE WINE
INDUSTRY BECAUSE WE ARE OVER A
HUNDRED THOUSAND ACRES
OF VINEYARDS THAT WE HAVE HERE
AND OVER ONE HUNDRED AND TWENTY
DIFFERENT GRAPE VARIETY.
THAT'S AWESOME.
AND I'M GOING TO GET RIGHT TO
IT BECAUSE I HAVE MY OWN BINGO
CARDS HERE.
YOU GUYS SENT ME SOME AND I'M
LIKE OH MY GOSH, I NEED TO
PLAY.
BUT TELL US WHAT IS THIS BINGO
SCAVENGER HUNT ALL ABOUT?
THESE CARDS ARE SO PRETTY.
BY THE WAY, VERY NICELY DONE.
>> THANK YOU SO MUCH.
SO WE WORKED WITH SUZANNE
LEADBITTER.
SHE WRITES FOR STEHEN LOOKING
MAGAZINE AND WE WANTED TO DO
SOMETHING THAT WAS PANDEMIC
FRIENDLY AND FAMILY FRIENDLY SO
THAT WE COULD TEACH ALL AGES
ABOUT SUSTAINABILITY.
A LOT OF PEOPLE GUESS, YOU
KNOW, WHAT IS SUSTAINABILITY
MEAN?
YOU ALL HAVE THIS GREAT LODI
RULE'S CERTIFICATION PROGRAM
BUT WHAT IS SUSTAINABILITY?
SO WE HAD WORKED WITH AN ARTIST
TO CREATE THIS GORGEOUS
SUSTAINABLE VINEYARD MATH THAT
YOU JUST SAW THERE AND WE USE
THE ICONS FROM TO CREATE THAT
TRAVEL BINGO GAME SO THAT YOU
CAN DRIVE AROUND ONE COUNTRY
AND YOU CAN SEE SUSTAINABILITY
IN ACTION AS YOU PLAY BINGO.
VERY NICE.
>> AND THIS IS ALL TIED INTO AN
ANNUAL CELEBRATION FOR THE
CALIFORNIA WINE INDUSTRY.
CORRECT?
ABSOLUTELY.
CORRECT? ABSOLUTELY. SO CALIFORNIA FOR 10 YEARS NOW
THANKS TO THE WINE INSTITUTE'S
INITIATIVE HAS BEEN CELEBRATING
CALIFORNIA DOWN TO EARTH MONTH
AND IT'S JUST REALLY A WAY TO
CELEBRATE THE GREAT THINGS THAT
OUR WHOLE INDUSTRY IS DOING TO
PREPARE THE PREPARE FOR FUTURE
GENERATIONS YOU KNOW,
PRESERVING THE LAND, TAKING
CARE OF OUR COMMUNITY.
AND SO WE WE DIDN'T WANT TO
JUST CELEBRATE ONE DAY PER YEAR
RIGHT ON EARTH DAY.
WE WANTED TO CELEBRATE FOR THE
WHOLE MONTH OF APRIL.
>> VERY NICE.
AND I MEAN OBVIOUSLY I THINK
THIS IS A GREAT WAY FOR LOCALS
AND VISITORS TO INTERACT WITH
YOUR WINE REGION.
LEARN ABOUT IT.
LET'S TELL ME ABOUT SOME OF THE
DIFFERENT SQUARES ON THESE
BOARDS.
OKAY?
BOARDS. OKAY? I'D LOVE TO.
SO I THINK MY FAVORITE SQUARE
IS THE DOG AND YOU KNOW ALL
OF OUR FARMERS HERE, THEY'RE
DRIVING AROUND IN THEIR TRUCKS
.
THEY ARE ALONE FOR A LOT OF THE
DAY CHECKING THE IRRIGATION
SYSTEM, CHECKING ON THE SOIL,
CHECKING ON THE VINES, LOOKING
OUT FOR PESTS AND DISEASES AND
THEY HAVE THEIR TRUSTY
COMPANION DOG AND YOU MIGHT
THINK WELL HOW DOES THAT HOW
DOES IT RELATED TO
SUSTAINABILITY?
AND IF YOU THINK ABOUT IT, IT'S
A IT'S A BIG MENTAL HEALTH
COMPONENT FOR A FARMER TO HAVE
A TRUSTY BASEBALL COMPANION, A
DOG AND WE'VE EVEN HAD STORIES
LIKE MY BOSS'S FATHER WHERE A
DOG HAS SAVED A SAVE THE
FARMER'S LIFE IN THE VINEYARD.
SO MY GOODNESS.
WELL, I MEAN I WENT TO BINGO
BECAUSE I HAVE DOG ON BOTH
OF MY CAR SO I GET MY
SUSTAINABILITY STICKER DOWN AND
I'M I'M ONE STEP CLOSER TO
BINGO.
ALSO TALKED A LITTLE BIT ABOUT
WHAT IT MEANS.
YOU MENTIONED SUSTAINABLE
FARMING.
WHAT WHAT DOES THAT MEAN TO BE
CERTIFIED IN CALIFORNIA?
>> YEAH, SO IN SIMPLE TERMS IT
MEANS FARMING IN A WAY THAT IS
ENVIRONMENT AND SOCIALLY
RESPONSIBLE WHILE ALSO BEING
ECONOMICALLY VIABLE AND THEN
GETTING AN AUDIT TO PROVE THAT
YOU ARE DOING THOSE PRACTICES
THAT PROMOTE SUSTAINABLE
FARMING AND OUR LODEIRO THAT
MEETS THE NEEDS OF TODAY
WITHOUT COMPROMISING THE
ABILITY OF FUTURE GENERATION TO
CREATE THEIR OWN LIVELIHOOD.
>> YEAH.
AND THIS IS FUN TOO BECAUSE YOU
CAN DO IT WITH A WHOLE FAMILY.
OBVIOUSLY THE KIDS AREN'T GOING
TO BE SAMPLING THE WINE BUT YOU
KNOW, THEY CAN LEARN ABOUT THE
DIFFERENT FARMING PRACTICES.
SO HOW CAN WE SUPPORT YOU WITH
SUSTAINABLE WINEGROWING?
THANK YOU SO MUCH FOR ASKING.
WE WOULD LOVE MORE SUPPORT SO
MADE AWARE OF WHAT THE TERM
SUSTAINABLE MEANS IS A GREAT
START.
PLEASE CHECK OUT OUR WEB SITE
AT LOWED I RULES DOT ORG TO
LEARN MORE ABOUT WHAT
SUSTAINABILITY MEANS.
WE HAVE A REALLY CUTE VIDEO ON
THERE WHERE OUR CHILDREN
OF FARMERS AND BITTNER'S
EXPLAIN SUSTAINABILITY IN THEIR
OWN WORDS AND WAS AWESOME IS
THAT THEY GET IT THEY REALLY
UNDERSTAND AND I'LL SAY IT BE
GREAT IF YOU COULD WHEN YOU'RE
GOING OUT TO BUY YOUR NEXT
BOTTLE OF WINE IF YOU COULD ASK
THE PERSON SELLING WINE AT THE
WINE SHOP, YOU KNOW HEY, DO YOU
HAVE ANY CERTIFIED SUSTAINABLE
WINES HERE THAT WE CAN TRY?
IT'S REALLY IMPORTANT THAT WE
ASK FOR THESE WINES WITH THE
CERTIFIED GREEN SEALS AND LOGOS
SO THAT WE CAN PROMOTE AND HELP
THE FARMERS DO THEIR JOB ON THE
FARMS RIGHT.
FARMING SUSTAINABLY.
>> ALL RIGHT.
WELL, THANK YOU SO MUCH.
I'VE GOT MY CARDS HERE.
I'M GOING TO HAVE TO HEAD LODI
SO I CAN