- I've done something for you.
I've got a little surprise for you.
Underneath someone's chair is a gold envelope.
If you could just look for it now.
So now, under the seat there is a gold envelope
under your seats.
It's sellotaped underneath it so you might
have to have a proper look.
That's it.
Only joking.
(participants laugh)
Just wanted to, hey, hey!
Run Forest, run!
(presenter gagging)
I just wanted to get some energy in the room.
And really, what I've tried to do in my career
is build a property empire around my business.
I am obsessed with property.
I love property, absolutely love the thing.
But what I've realised,
if you wanna get really good in property
and build a serious property empire,
you need a cash flowing business
to be the driver of that.
So, a quick question for the group.
Hands up if you've got a business.
Who's got a business?
Hands up if you've not got a business.
Hands up if you're not sure.
I mean there are some people who have definitely
not put their hands up there.
I don't usually talk about wealth.
I usually talk about business
but I know you guys are into property,
which is generally wealth creation stuff
so I'm gonna talk about wealth today.
Four ways to wealth gang.
How many guys?
- [Participants] Four.
- Oh, that's the one.
And we're gonna work them out right now.
We're gonna go in opposite order.
Anyone got any ideas what one of those could be?
Brilliant, I'll write it up.
That's great.
You can marry it.
(participants laugh)
Meghan Markle's done it, gang, hasn't she?
Very successful, that woman there.
- [Male Participant] That's for ladies.
For the men?
- Pardon?
- [Male Participant] For the men?
- Yeah, and the men can do it too.
The other one, sadly is death.
No, I mean I'm being serious here.
Marry and death is a way lots of people get wealthy.
Then the worst one is income, very rarely.
Next one is assets.
Third one is business.
We're gonna go through that now.
Let's do that income, first of all.
Very rarely do people get wealthy on income.
Make our income fast pound money.
Or if I was in America, (mumbling).
Fast pound because it comes in
and it goes out very quickly.
Those of you that are on a salary,
comes in, goes out.
Fast pound, goes in, goes out.
Cash comes in, cash goes out.
Unless you are a super duper high earner,
like CEO of a FTSE 100 or you're Beyonce
or something like that where you're generating
huge income, very hard to get wealthy through income.
Next one is assets.
So that'd be property, stocks and shares,
blue chip stuff.
And then the third one is business.
What I wanna get to, guys,
is slow pounds and fast pounds.
What are we working on slow pounds and fast pounds?
I'm using a 50/50 approach from our income.
What is he talking about?
I will clarify for you right now.
So, here we go.
Over our income, if you wanna get wealthy,
you've got to put 50% of what you earn
into slow pound assets.
Property.
You guys probably understand this stuff,
but you've probably never heard it in the 50/50 way before.
So, if you earn 100,000 pounds after taxes,
50% of that I want you to put into assets
and then 50% I'm going to allow you to live on.
The problem is, know how many people earn 100,000 pounds?
Average salary in this country, 25,000 pounds.
So, not many people can live on 12 and half.
And it's less than that when you take into tax.
So how can you do it?
Number three, business.
This is far more achievable to do.
Build a profitable business so
that you can get into that 50/50 living.
So half of your income should
go into slow pound building assets.
And me, it's property, but some people
do stocks and shares.
I know nothing about it,
but for me it's property,
which I'm guessing, unless you're in the wrong room,
that would be you too.
So, we wanna know, understand the difference
between slow pounds and fast pounds.
So, 50% we can live on, 50% we invest.
And if we live to that rule, we'll find wealth.
Very, very simple.
It can happen very, very easily.
The things is, how can we get the 50/50 up?
Because you once said, "Well, I wanna live on
150 grand a year for the lifestyle that I've got."
So you've got around 300,000
so you can put 150 into slow pound stuff
and then you can have to 150,000 to live on
because you might have private school for her son,
and entrepreneur and everything.
19,000 pounds a year on private school for your son.
Oh my God, I couldn't believe it.
So, you know there's some real serious stuff
that people need to live on.
So, how do we do it?
What's the easiest way to do it?
We build a cash flowing business,
a business that can cashflow this stuff
to drive our property company.
Write this down guys 'cause this is the ultimate,
secret source to growing serious wealth.
It's business first, property second.
Or doing it in unison.
Business is far more tax efficient than property.
You can do so much more with business than property.
But you draw all that cash out of your business
into property stuff.
And I'll tell you now,
I get much easier funding from my business
for my property stuff because banks
want to lend to businesses very easily.
One of my clients I've been working with right now,
which has bought 350,000 pound commercial property.
We went to the bank and I helped him.
We went to Lloyds.
And I put an enterprise finance guarantee scheme
in for him with the bank.
Zero deposit to buy a 350,000 commercial property
because it was with the trading business.
No jiggery pokery here.
No no money down secret sort of stuff
where no one knows about it.
Just talking to the bank and saying,
"This is the way we wanna structure it
'cause you've gotta help us 'cause we wanna
cash flow the business."
Very possible to do this when you put a business
next to your property, empire business.
I'll show you some of the stuff that I've done.
It's just one little way,
that if you have a business around you,
you can really drive the property company.
Has anyone seen a great film in business education?
It's called The Founder.
It's about the McDonald's story.
- [Male Participant] Yup.
- Great, great film.
You can get it on Netflix.
It's a real good education.
- [Female Participant] What it is called?
- It's called The Founder.
It's about the story of how Ray Kroc set up McDonald's.
Basically, Ray was doing franchising.
So he's selling franchise of the McDonald's thing
to someone else and they wasn't doing as they was told.
Genius moment for him.
He said, "Well, I'm gonna start owning the property."
So franchising only works when you own brand, all that.
I mean a serious brand like Costa, Disney,
Starbucks, McDonald's, Apple.
So if you have a real serious brand,
people do what they say 'cause they don't want
you to take that serious brand away from them.
But if you haven't got the brand,
you need to own the land,
which in the early days McDonald's didn't have
the brand that they have now.
It takes generations to build a serious brand,
about two or three generations.
So he said, "Well, I'm gonna own the land.
We're gonna become a property company,
and we're gonna sell the operating company
to other people."
Genius.
You guys can do the same.
Hi guys, thanks for watching the video.
Really hope you earn loads.
Now, here's a few things that you need to do.
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And it gets better than that.
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See you very soon, bye, bye!