Hi, my name is Lena Pennington,
and I'm a product marketer here at Snowflake.
Today, I will walk you through a demo
of the Snowflake Marketplace.
Snowflake Marketplace enables you to discover, evaluate,
and purchase the data, data services, and applications
that you need to innovate
for your business, giving you direct access
to third-party products
with some of the world's leading data
and solution providers.
In this demo, we'll play the role
of a data scientist looking to forecast demand
for our big box retail company.
Sales can be heavily influenced by weather,
so we'd like to find the weather forecast data
for all of our retail locations in the United States.
Let's go to the Marketplace and see
if there's a solution there that will help us.
What we see here are listings
for all the different products available.
Some of these products are free,
and some are available for purchase.
Snowflake helps us by prioritizing what we see
based on what's most popular
amongst other Snowflake customers
and highlighting a few shortcuts
to start exploring the Marketplace.
We can also filter down the products listed
based on the specific category,
business needs, or providers that we're interested in.
Since we are looking to forecast demand,
let's select that as the business need,
and then further refine the search results
by the category weather.
We're looking for weather data covering the United States,
and Weather Source
seems to have an offering here that fits the bill.
The listing details that we see here include a description
of the product as well as some of the business needs
this data can address.
It also includes some examples
of what business questions we can answer with the data.
If after reviewing these details,
we find that it doesn't quite meet our needs,
we can easily browse other products
from the same provider suggested here,
as well as related products from the same
or other providers.
This listing actually looks promising, though.
But to be sure, let's go ahead and sample it.
In the details of the free trial here,
we see that the data is updated daily,
but as part of the trial, only a subset
of the full data set is provided.
To decide whether this data fits our needs,
a sample should be fully sufficient.
So let's get this data now.
The query examples from the listing details
that we saw earlier are pasted here to make it super easy
for us to start evaluating the listing.
I don't even need to know SQL
to understand what data is provided as part of this listing.
Let's select an extra small warehouse
and then run the sample query
that best matches our needs for demand forecasting.
Let's look at the weather forecast for Augusta, Georgia,
and see what the data set contains.
Quickly editing this sample query for some of the zip codes
of our other retail locations or other date ranges,
we can easily validate that this data set
is a good fit to inform our demand forecast.
Now, how does this immediate access
to third-party data technically work?
Snowflake Marketplace is built on top of Snowgrid
a cross-cloud technology layer
that interconnects your business ecosystems across regions
and clouds so you can operate at global scale.
To share data between parties on Snowflake,
a provider simply creates a data share
and attaches it to a listing that they make discoverable
via the Marketplace.
Even if the provider's offering
lives in a different cloud or region,
consumers can get immediate access to their products
without any additional ETL or integration work required.
Now, when we choose to get this product,
a database is created containing the data share
and we can immediately query the data.
The data we are querying is a pointer
to the provider's original data set, not a copy.
So, several key benefits.
One, since the data is stored in the provider's account
means that we as the consumers don't pay for storage.
Also, since this is a live and secure window
into the provider's actual data set, we can rely
on the fact that our business decisions are always based
on the latest data available.
The underlying secure sharing technology means
there is no need for ETL, FTP, or API to exchange data
between us and third-party providers.
Data is immediately ready to be queried,
with no additional heavy lifting
for either us, the consumers, nor the data providers.
We can jump back
to the Marketplace tab now to purchase the full data set.
The terms and usage-based pricing details are outlined here,
including a cost estimator that allows us
to check what our monthly cost for this data would be,
depending on how many queries we expect to run.
Just like Snowflake, products purchased directly
on the Snowflake Marketplace are consumption based,
so we only pay for what we use.
If you are browsing the Marketplace without being logged in,
hitting the Get a Request button
on any listing will prompt you to log into
your existing account or create a new Snowflake account.
Please note that
while all Snowflake users can browse the Marketplace,
account administrators can define which roles
have the permissions to get or purchase products.
This concludes the demo of discovering, evaluating,
and buying products on the Snowflake Marketplace.
For more information, go to snowflake.com/marketplace.