Coffee will keep you awake, this will wake ya up.
Oh my God, it's the strange- this is the strangest thing.
My mind is kinda blown a little bit by this.
I drink decaf 'cause I don't believe in myself.
I'm so sophisticated, oh my God, hoo hoo!
(lively music)
(barking)
Hi everyone.
Thank you so much for watching this week's episode
of Tools of the Trade.
My name is Jonathan.
Noodle once again is present and accounted for
but you will not see him because he is a sleepy pee
in a slumber pie.
This week we're featuring two entrepreneurs,
Graham Gould and Louis Abruzzese
who have created a drink called Drink Vivic.
This is a sparkling coffee drink
that comes in three different flavors.
It comes into the traditional coffee flavor,
then you've got a sarsaparilla flavor, which
they said it tastes more like a root beer
so maybe like a kind of like a gingery sort of flavor.
And then they've got a lavender one
so it's a little more floral.
So a little more backstory on these guys.
So Graham was a barista.
He knew that he wanted to create a better flavored coffee.
Something that wasn't just like the run of the mill drinks
that these large coffee chains were creating.
He wanted to do something that was really gonna amplify
and help sort of caress these coffee flavors.
Enter Louis, who is a head chef
at this really fancy restaurant in Sonoma,
he was trying to think of different ways to stay awake
and cool while cooking in the kitchen.
So when these two connected,
I think it was just kind of like the stars aligned
and they created this beverage
that I really hope is in this box 'cause I wanna try it,
but I have no idea.
So without further ado, Noodle, how are you doing?
He just did a little twitch 'cause he's dreaming.
It's so sweet.
So we're gonna open this box and see what's inside.
All right so first things first, the moleskin.
(lively music)
So I think this is something that's super important
for any- any business owner, any entrepreneur, anyone
if you are an artist,
if you are an industry professional,
if you have a salary job, if you're an entrepreneur,
whatever it is, having one of these is so important.
You can, obviously you can kind of
do whatever you want with it
but I love using mine for calendars, for sketching dates,
for writing notes, just like little ideas
and I can imagine that both of these guys
have a little moleskin down
for either trying to remember recipes
that they've formulated
either when they're doing focus groups
or trying to gather feedback from people.
This is a really important item
for anyone to have under any circumstances at any time.
If Chris just punched me across the face and I hit my head
and I was down for a count, I wouldn't call for a doctor,
I wouldn't call for medicine, I'd call for a moleskin.
So the next item we've got in the Vivic box,
the drink Vivic box, the Vivic box
is the supertaster test.
(lively music)
And I'm going to find out what it is
by opening this envelope.
I wonder if this is gonna tell me how sophisticated
my pallet is.
I wonder if this is something that's gonna be like,
"Ooh, you can taste things."
Or it's gonna be like, "You are, you suck."
Oh yeah, oh my God.
"Place one test strip on your tongue.
After a few seconds, remove the strip from your mouth,
note how the paper tastes.
Supertasters will find the paper bitter,
tasters will detect a mildly bitter and bland taste
and non tasters will taste nothing."
There are two strips, you're doing it with me.
What if you're- if you're a super taster and I'm a normal taster you're unfortunately gonna have to leave.
(lively music)
[Chris] Really bitter.
I think this is pretty bitter.
[Chris] Ugh.
I want this to be more bitter for me.
I need to have a better pallet than you do
but you look like you're in like real visceral pain
and I'm just like this kind of sucks.
Oh wait, I actually hate this too.
I have such a sophisticated pallet.
I'm so sophisticated, oh my God, hoo hoo!
"Supertasters tend to dislike strong bitter foods
like raw broccoli, grapefruit juice,
coffee, and dark chocolate."
Oh, I like a lot of that stuff too
but I actually do not like grapefruit juice
and I do not like dark chocolate.
"And research indicates that non-tasters
may have a greater preference for alcohol
and consume more alcoholic beverages."
Yeah, if you don't- if you're not a taster it means you're garbage,
Which means you have to throw yourself to alcohol.
If that makes perfect sense to me.
Unfortunately this is a hierarchal set.
This is how we have to divide our society
up from here on out.
Okay, the next thing we've gotten here...
Oh, that was...ugh.
Is a V6 dripper.
(lively music)
Okay so this is just like a drip- a drip coffee thing
for all of you.
Like I have like a $10 percolator 'cause I drink decaf
'cause I don't believe in myself.
But for those of you who have like fancy coffee
or drink really nice coffee beans,
like when I'm in Rochester visiting my family,
there's a really nice coffee roaster we go to
and like that's a nicer flavor.
But this is something that's there's a way to make coffee.
It's like a way to make coffee that's not percolating
and it's the way that- I've never done this,
but from what I know, it's like the way to preserve
the most coffee flavor.
And it's the one that's gonna let you
like taste the bean the most.
And I would assume that this is probably the one
that they use.
This might be the one that they use
when they're taste testing.
It's made in Japan,
which makes me think that it's the best of the best.
So I'm just gonna say that it is.
Okay, so this is an item I pulled down.
I don't know what it is.
Is it called Gac?
This is an a, that has two accents on it,
and I did not think that there was any language
that accepted it,
but I'm gonna say this is called Gac.
(lively music)
Oh, oh, ha ha, gac...is a bright orange prickly melon
found only in Southeast Asia.
So this is not like a caffeinated.
This is just like a drink that they like to drink.
Okay, I'm gonna try it.
Oh, it's okay...
I'm using my- I'm using my super nose.
I'm using...the second part of my pallet.
I do not dislike this.
It's a flavor that I have yet to encounter in my life.
This is actually quite good.
This is growing on me.
It has a like, it has very, it's fruity,
but it also kind of it's like a melon.
It tastes like a melon.
So it has like kind of like that
like a weird-like honeydew flavor to it.
So I may have to leave this to the side
so I can finish this and be gorgeous.
The next item, this I really enjoy.
(lively music)
Oh this is actually good tequila too.
So a lot of people...
Here's the problem,
and I'll let you know what the problem is.
This is American agave tequila.
I bet these two just like drinking tequila.
I don't think there's a secret here.
I bet they're business partners that make a product
that they really love.
They say that the people who try this product
are usually so they love it.
They're excited by it.
And I bet they have a really good time doing what they do.
And I bet they like drinking because they enjoy themselves.
[Chris] Or when you need something a little stronger.
Yeah, when you need something a a little stronger.
Like coffee will keep you awake, this'll wake you up.
You know what I mean?
Bam.
Okay, the last item we've got is the drink.
(lively music)
I actually can't wait to try this.
I'm so excited to try this.
And I don't drink coffee
'cause caffeine drives me absolutely nuts
but I'm totally down to risk it for this.
So again this is their product.
This is a raspberry flavor, which I think is really cool
because we filmed them for our Icon series
so there's a longer video on them
if you're interested in more on our YouTube channel.
And they talk about how coffee beans
or certain coffee beans
can have like raspberry notes to them,
so it makes sense that they would make
like a raspberry flavored one of these guys.
Oh wow, it's just like a fizzy coffee drink.
Oh wow.
Oh my God.
This is the strangest- this is the strangest thing,
It tastes like coffee and it tastes like a raspberry.
Almost like a tea.
Oh my God, this is actually quite good.
This is quite good.
The label is really pretty too.
I don't know who designed this label,
but whoever did,
I really liked the way they drew the raspberries on here,
it looks really nice.
Ethically sourced direct trade coffee from El Salvador
combined with organic raspberry juice
for the perfect pairing.
I think they really nailed it.
I don't think they're wrong on that.
This was so good and I bet, you know what I bet?
I bet these guys have all three of these in one day,
breakfast, lunch and dinner.
Okay, that's everything.
Thank you so much for watching this week's episode.
I am really. I'm always blown away.
Oh my God, he got here.
He ran up those stairs.
Go, go ahead.
Chris is gonna go get our Italian food.
But what I'm so blown away by these guys
is their ice coffee drinks
or cold coffee drinks or a huge coffee chains.
Like this is a market
that I think a lot of people would be like,
I don't need to dive headfirst in the coffee,
but they love it so much,
they love the flavor of this
and the really good quality coffee beans
and the fact that they were able to take that
and turn it into such a unique product
that people are so into and they really, really enjoy it,
I think speaks so so deeply to their passion
for what they do.
And just like the real benefits of being an entrepreneur.
I think it's really, really spectacular.
So if you liked this video
and you wanna see more like it,
please like and subscribe to our YouTube channel
where you can see all the stuff that we filmed.
And don't forget to the bell so you can get notifications
so that you'll never be without us.
Whenever we post a new video
whether it's a new tools video
or another series that Godaddy does.
So for myself for this amazing product
and for Noodle, who again, you did not see this week,
thank you so much for watching and I'm gonna go eat lunch.
(lively music)
(barking)