Have you ever
seen an ad
on social media,
or perhaps you
seen a link
in someone's
Instagram stories
or maybe
in someone's
newsletter
where you
were taken
to a landing page?
Now I use
ton of
landing pages
in my own business
and also for my
clients businesses
to help them
collect leads
on social media
to grow
their sales,
and also
to increase
inquiries.
For some of those
with service based
businesses,
landing pages
are the ultimate
secret weapon
in my mind,
when it comes to
succeeding online.
Because what's
the point
of creating
all your amazing
social media
engagement
and content
and also creating
all your amazing
content,
your newsletter
and your website
without someone
be able to take
that next step.
So, for example,
buying
your products,
inquiring about
your services,
or maybe
just signing up
to be
a email subscriber.
Hi.
Welcome back
to my channel.
My name is
Lori Wang.
If you're new here
on this channel,
I create content
by simplifying
online
marketing and
social media
for entrepreneurs
and content
creators
with a dose
of business,
building
and mindset tips.
Based on my
personal experience
of running
a social media
consulting
and also training
company here
in London.
So make sure
to hit us subscribe
button and also
Notification Bell.
So you get notified
every time
I release
a new video.
Today's video
is sponsored
by Lee Pages.
Lee Pages helps
small businesses
connect
with audience,
collect leads
and close sales.
You can easily
build websites,
landing pages, pop
ups, alert
bars and beyond.
Now I've used
LI pages
throughout
my entire
business journey.
Ever since
I first got started
in the online space
and on
some of my
landing pages,
I've been able
to generate
over 60%
of conversion rates
just for those
who actually
learned
my landing page
for the very
first time.
It just shows
how much
you can leverage
landing pages
in your business
to effectively
collect leads
to generate
more sales online
and ultimately
increase inquiries
in your service
based business,
or increase
sales in the profit
based business
as well.
There are lots of
beautiful templates
on LI pages
that just love
it makes it so easy
for me
to create them
in just minutes
and I will show you
how to do that
in this video
as well.
You can check it
out in the link
below
the description
for your
special trial
of LI pages
for the
first 14 days
for free,
and you can sign up
to a paid account
after that.
If you really
love the product.
All right,
let's jump
into today's video.
So for those of you
who are needs
using landing
pages
in your business,
what is the landing page
and
why do you actually
need it?
I mean, you're
probably wondering,
right?
What's
the difference
in creating a
landing page
versus
creating a website?
So I want to
break it down here
saying that
there are
definitely
similarities,
but lots
of differences.
Now, a website
is your home
on the Internet.
It's your
little corner
of that space.
You have everything
on there
possible from your
about me
information
or
about your company
or perhaps there's
about contacting
harder
to get in
touch with you.
What's
your business
all about?
Well, you're
actually selling
as a service
or product.
All kinds
of information
in one place.
There are
lots of things
for your first time
website visitors
to actually
look at.
Now, on
the other hand,
when it comes
to landing pages,
landing pages
actually serve
a specific purpose,
a purpose,
let's say,
to collect
email subscribers.
Let's say
when they click
on the link
in your social
media profile,
they can instantly
email subscriber
in exchange
for a
free download,
for example.
Or maybe they
could be serving
a purpose
of generating
sales.
Now they're
also landing pages.
They're
essentially
sales pages.
So someone
who might come
to that page
for the very
first time
read through
all the information
on that
landing page
and ultimately
can buy
your product
with services,
and it can also
serve a purpose
of generating
leads. Right.
So let's say
you currently
running a webinar,
an online training
session, free
training session
for your audiences.
You can use
landing pages
to create the
event itself
and people
can actually
sign up
using your
landing page
eventually
to be notified.
And
when the webinar
goes live
and therefore you
not only generate
a list
of potential
audiences,
but also people
that you
can actually
reach out later
to potentially sell
your products
services
down the line.
Now, you might be
wondering
why would you
create a page
just for
other people
to fill out
their information
on that
landing page ?
So here's
the reason why.
Did you know that
over 92%, 92%
of people that
landed on your
website
for the very
first time
may never return.
And that's done
by a recent study
by observer.
So it's
really important
to make sure
that all
your effort
that you spend
on your social
media channels
and also your
other marketing
channels online
from an online
marketing strategy
perspective
that you're
driving them
towards
central place
where you
can actually
collect
their information
and ultimately
be able
to reach out
to your audiences
for further
communication.
And also
these audiences
are actually
who you own rather
than actually
borrow
on, let's say,
social media
platforms
where any day
the algorithm
may change
and then you can't
reach out to that
same audience
anymore
because you
just want to see
your content.
So it's important
to make sure
that all
your effort. Let's.
You spend on
social media
channels
and also your other
marketing
channels are
actually
paying off.
So you're
driving them
towards a
central place
where you
can collect
their information
so they can hear
further
communication
from you
on your
future offers
and also
your products.
Now,
the other reason is
that social media
are generally
rented
real estate
for your
online presence.
And let me
explain why.
And what that means
is that and any day
these social
media platforms
can go offline.
And we've seen that
with the great
social media
blackout of 2021,
where essentially
Facebook, Instagram
and WhatsApp
were down
for more than
7 hours in a day.
Now, that means
during that period,
especially of
a very busy
online business,
you're
losing the
potential
to reach out
to your audiences
during that time
and not able
to actually have
any communication
with them at all.
Now, worst
case scenario,
if any of these
social media
channels
actually
disappear
overnight,
which was seen
with Vine
the past,
then you will
actually lose
all of your
social media
followers
that you spent
so long to build
and ultimately
losing that
audience
that you spent time
to build
online over time.
Okay,
so I hope
they convince you
that landing pages
are really
effective
as part
of your online
marketing strategy.
Now, how
do you
actually generate
a compelling
landing page
that allows others
to really
want to
leave their details
with you
and perhaps buy
your products
and services?
So here are
five things
I think
you should have
on your
landing page
to make sure
you create the best
landing page
possible to either
collect leads
to generate sales
or maybe generate
more inquiries.
Number one is
think about
what's in it
for your audience.
So think
about an attention
grabbing headline
that perhaps
your audience
might be really
attracted to.
So think from
their shoes.
Now, number two,
people's attention
spans are
really short,
so visuals
are everything.
So think about
what kind
of visuals
you can put
on this page
to really
bring it to life
and what you're
looking
to demonstrate
or show
or tell
to your audiences.
Number three,
this might be a
really trivial one
that you don't
think about,
but remove
any navigation
that you have
from the top
of the page
because
any navigation,
the landing page,
actually takes
attention away
from what
you're looking
to drive
your audience
towards.
On a normal
website,
you normally
have navigation,
the top
to, let's say,
direct people
to the homepage,
to the contact
about you
page,
and also services
and products page.
Now on the
landing page,
you want to have it
one purpose
and one
purpose only,
and take away
any navigation
on top.
So therefore
there's only one
direct call
to action
you're driving
your audience
towards,
and therefore
you give your
landing page
the best chance
of success,
especially
when people
have to focus on
one thing to do
on that page.
Now, number four
is that you
can increase
your success rate
by making sure
they include a form
on the top
of your page.
So that's above
the fold as well.
We say as
technical jargon
and digital
marketing this
to ensure
that your audience
can see
the form
straight away
the line on
the first half
, the page
or the
landing page.
And sometimes
you might
lose audiences
as they're
scrolling
through the page.
So you giving
your content
the best chance
of success,
of collecting that
email subscriber,
or perhaps
getting that
webinar sign up
so that for
you can have that
at the
very earliest
opportunity.
Now, number five,
this is something
that a lot
of people don't
think about
before
they put
their landing
page live,
is that
you want to
make sure
you have
all your tracking
in place
on the landing page
before you
turn a life
and sharing it
everywhere.
So tracking
means that any
analytic codes
that you have
for social
media ads
or perhaps
Google advertising,
so therefore
you can retarget
your audiences
later for
those individuals
are landing
the page
previously,
but maybe didn't
take any action
on the back
of your call
to action
on the
landing page.
Sometimes
they might
just need
a little bit
more nudge
on taking that next
step on your offer.
So this is
really helpful
to have that
retargeting
in place
before you even
have
your page live.
So now when
Jumping to
Leap pages
to show you how
I actually
use pages
to create
a landing page
in minutes
in my business
so I can leverage
that straightaway
on my social media
channels,
on my newsletters
or anywhere else
online
that my new
landing page
really quickly
but easily
the same time.
All right.
Let's jump in
here, guys.
So here
I'm actually
Ali Page's
landing page
template,
part
of the website.
And this is where
you can choose
from all the
beautiful design
sally pages
that you
put together,
which
I absolutely love,
and it just
makes my life
so much easier.
Be able to choose
from one of these
and essentially off
to the
races, right?
Just being able to
create that
landing page
and then
putting alive
and then go ahead
and start
collecting leads
and also inquiries,
whatever it is
I'm using
the landing page
for or even webinar
sign ups
and things
like that.
So in this one, I'm
going to use
a basic one,
just going
to show you
how it works.
I want to go ahead
and choose
the basic center
of the squeeze
page here
with all the camera
equipments
behind it.
When you
click on that,
you can just
go ahead to
start building
or you can
preview it
to see what
it looks like
before you decide.
I'm taking
that landing
page design,
so I'll go ahead
and start building.
Now here
you want
to give you a page
and name it,
just really
to tell yourself
what the page
is about.
It's not really
for anything
external,
so don't worry
too much about it.
But in this case,
I'll just call it
demo page.
So this week
we have a list
of different
landing pages
you're currently
tracking
on the
performance wise.
You can see
which one
has actually done
better or worse.
You can see
which ones about.
So you can
refer back to it
later. Okay.
So here
we have
essentially
everything's
editable
on this page,
which is really great
and it just
makes your life
so easy.
You can drag
things around,
change the sizes,
whatever
it is, is
all doable
on this page.
So if you have
absolutely no
coding skills,
this is probably
the best software
for you
like myself.
So I'm
definitely not
very techie at all.
But this page
is so much easier
for me
to create a
landing page.
So here I'm
actually going
to go ahead
and change
the title.
So imagine
with me here
that I'm actually
using this
demo page
essentially
as a way
to collect leads
for those
who want to get
a list
of all
the best
equipments I
recommend
for YouTube.
So I'll call
it ten tools or
YouTube channel.
And here
this is
actually the button
where someone
can press on it
and actually
into the details.
Let's say
your email
addresses
their names
and things
like that.
Now, traditionally,
you might see that
sometimes if
there's an
email signup page,
usually
there is the name
and also
the email box
right there
on the front page
and you go ahead
and submit.
So why tend
to find works
better
in my
personal experience
is that if
you actually have
a button
on the landing
page,
people want you to
click on the button
and that leads them
to additional
pop up box
where they can
actually send
to the email
whatever it is
that they're
selling for.
But usually there's
a higher
success rate,
and the reason
for that is people
tend to click
on that button
because it's a lot
more easier
to take that
next step
than going ahead
and typing
on details.
So when you have
the boxes already
live on
the website,
let's say emails
and also the name
and plus
the submit button,
that seems like
a little bit
more work
than actually just
clicking
the box itself.
So it's more of a
psychology thing
where I tend
to find that
by testing
the two of them,
I tend to find that
the one
with the box
to click on
is actually
a lot more higher
in terms of
conversion rate.
So I recommend
trying that
one out.
And here
when you click on
the actual box,
you'll see that
it says
Edit pop up.
So I want
to go ahead
and add that,
click on that.
Now here
you can
actually have it
as simple
as you want to be,
which basically
just have
an email box
where people
can type
in their emails
and click,
send me the list.
Or if you want
you can go
a little bit
more technical
and maybe
add in the name
as well on
top of this.
So if you wanna
edit this,
essentially
just highlight
the email
box by
clicking on it
and then you can
go to fields
and you can
add the field.
So you can add
in, let's say
in this case,
first name
and you can say
first name
and maybe
possibly move
that up as well,
because typically
we have the
first name
on top of email.
So you can click
on this little
up arrow
and there you go.
And that's now
moved to the top
and you have
first name
and also email.
Now
another thing here
you could use
actually added
integration
to these pages.
So I could only use
another email
marketing provider.
So I actually
linked up
that one would
leave pages.
So therefore
whenever I get
an actual sign
up, that's
then taken straight
to my email
marketing provider.
And essentially
that's my email
list there.
And you can
also sign
to get
notifications
to your email
once someone has
time to your
email list.
So to do that,
you can
essentially go
integration.
You can go
for a lead
notification
as one of
the options
where you get
emails on the back
of your leads
coming in,
or you can
actually go to
your different
kind of email
marketing services
and link
those up as well.
You can
you choose
MailChimp,
ConvertKit, Drip,
whichever list
are you
actually use.
It just makes you
like really easy
because
everything's
automated behind
the scenes.
Now, once
you've done
that, the last step
really for
this box
is to go to the
action section
where you want
to choose
what happens after
someone signs up
to become
a lead
on this page.
So in this case,
you can just choose
to remain on page,
which I don't
highly recommend,
because I think
it's better
to actually
take them
somewhere else
as a thank
you page,
as a best practice.
The reason for that
is because
once you do that,
for example,
if you use
this page
on, let's say,
Facebook
advertising,
you can
actually track
how many people
signed up
to this page
from your Facebook
ad that landed
ultimately as a
thank you page,
because that person
now counts
as a successful
sign up
because they
actually finished
submitting
their information
and ended up
on the next page.
So by having a
thank you page,
I think it makes
your life
a lot easier
in terms of doing
social media
ads, tracking,
Google advertising,
tracking
and things
like that.
So I think
it makes sense
to have one
if you can,
and also
just good practice
because even
if you're
not tracking,
we're using
social media,
we're only
advertising.
It's still going
to let that
individual know
that their email
was submitted
successfully
and therefore
the traffic may
be getting that
freebie
or download guide,
whatever it is
that they actually
sign up for
to be in their
inbox later.
So that's
all done there.
Now I
apologies, changes.
Want to wait?
Just make it
a little bit
more easier
to read on
the black box.
And there you go.
Great.
And when you click
all of it,
it will actually
come out of that.
Now, you can also.
Then your logo,
your business
name down here
as well
to highly recommend
a Los Angeles
when you go
to the bottom.
Usually I will
actually put
let's your privacy
policy your cookies
policy down here
it just
because depending
on where you are
in the world
the moment
for example
in the U.K.,
GDPR is still
pretty
much in play.
So you only
make sure you're
taking off
all the boxes
in terms of what
you need
to put there
in order
to take others
information on
the Internet.
Now, on the lead
page side,
this is all
pretty much done,
and you can
essentially start
collecting
email addresses
straight away.
By using this demo
page here.
So now when
I put this
to live
by hitting publish.
And let's
see here published
demo page
for YouTube.
Cecil published.
If you go to
this page here,
which I can
copy this link
and put into
a description
the video,
you actually see
that the demo
page is live.
So let's
in this case,
let's put
that here,
give that a try.
And there you go.
This is the
live page itself
on the Internet.
And essentially
you can say,
get the list
for your details
in here,
some in the list,
and that's it.
So I hope that
you see that
it's really easy
to do
a landing page
from scratch
using live
pages, templates
and literally
taking mean
minutes. Do that.
And once
it's all done,
you can now
go ahead and start
sharing those pages
anywhere you want
in your
social media bios,
in your own
websites.
Sharing your
newsletters
wherever it is
is really easy
to link to this.
So
what do you think?
I hope that
that was
a helpful tutorial
for you
to show you how
I use landing pages
day in, day out
in my business,
especially using
the easy
to like pages
that I've been
using since
the beginning
of my
business online.
And the beauty
thing about Leap
Pages
is that once
I created,
I can set it
on autopilot,
essentially
having it run
the background
of my business,
collecting
the email
addresses, leads
and also sales
while my actually
getting out
with the rest
of my business
during the day.
So I think landing
pages are
really effective
in that way
where you can
set it
and as long
as you monitor
on a regular basis,
essentially have it
on autopilot
in the background.
So do you
currently use
landing pages
in your business
or maybe consider
using landing pages
going forward?
Let me know
in the
comments below.
I love to
hear from you.
If you have any
other questions
on digital
marketing or
social media
in general,
please
don't hesitate
to let me know
in the comments
below as well.
And as I mentioned,
the beginning of
a video,
you can try out Lee
pages for yourself
for 14 days
for free
by using the link
in my description
below.
And also
I love
featuring my own
followers.
So if you
currently use
Lee pages,
where you
trying out
Lee pages?
Make sure to take
a photo of it
and tag me over
on Instagram at
I am Lori Wang.
I love to see it.
Also share
with others
my community.
If you like
the video,
make sure
you give it
a thumbs up
and also share
with a friend
who might also
need this.
Thank you
so much for
watching.
See the next video.