Hi and welcome to the webinar my name is Anna and today i'm going to be talking about
the Unleashed B2B store and in this session i'm going to cover the differences between b2b versus
b2c platforms and exactly what is the Unleashed b2b still and what the benefits are of using it
for your customers and then we're going to take a quick look at a couple of examples of
existing b2b stores and then have a look behind the scenes so show how the store can be managed
through v and also some of the options that you can use to customize your customer stores so first
thing what are the differences between b2b versus b2c a btc ecommerce platform targets and customers
purchasing for personal use so it goes out to meet their customer by appearing in target adverts and
it's also optimized for general search engines customers are directed to a webshop and there
you can see standard retail products and pricing an example of this might be um amazon or shopify
so both of these e-commerce stores and you can connect them Unleashed via our e-commerce hub and
in contrast to this b2b store is dedicated website in which companies can give their business trade
or wholesale customers access to view and order products and the products and pricing can be set
up so they're unique per customer or they can be standardized and we have a guest login feature and
that's often used and that's great for businesses that are not yet on account or have open
or might want to open selected products directly for public sale and this b2b store allows you to
manage your orders with different customers and distributors and platforms from a single platform
and whereas traditionally b2b transactions might have happened over the phone or email and now
with consumers being able to purchase online businesses inevitably you want to do the same
you can give your customers a log in or multiple logins their business and this will give them
access to specific products you wish them to look at at the specific prices you set them for english
it's really an extension of your Unleashed account so the setup that you've done already
in Unleashed form setting goods good stead for um the b2b store so your products and customers
will all have been set up and then you just need to decide what you want it to look like
it means you can take back control and so if your customers that means they can order whatever suits
them it means their orders will be quicker and the b2b store allows them to select favorites look at
their order history and also replicate previous orders um which will help them and make their
purchasing easier and the store gives them a few full view of their products and pricing as well
as visibility of availability delivery delivery availability and which will also hopefully allow
them to participate partial deliveries or things that might not be coming into stock
and for you and it means it gives you a greater control over seeing the customers seeing what
products specific for them and also allows specific special discounts for limited periods
and based on certain order quantities and hopefully this will nurture your customer
relationship as allow as well as encouraging uh bigger purchases and it also means you're going
to be saving time and effort so the store is really easy to use for the customer there's no
email chain back and forth communications and they can do it whenever they want
and hopefully and it will allow repeat purchases so standing orders and to be processed quickly
and without you your administration and finally the b2b store is really easy to set up
and it's really straightforward for your customers to log in and then sign is nice and simple um
email updates for your customers and in in store updates we'll show them the progress of their
orders and so they don't have to um come to you to ask for those things and it means that you don't
have to remember to send them that information and it's also easy to set up so as i said before
half of it will already be done for you and you can really control what the customer sees
the configuration easily accessed from Unleashed and by going into the b2b store
and so now i'm going to show you a couple of examples of existing um b2b portals
now i'm going to switch over to show you an example of how a current b2b store user
this in this case gypsy hill have personalized their b2b store
links can be easily added to allow their customers to click on the direct link
to that product purchasing page in the store and you'll also need to set create categories
for their range as well to be able to choose featured products on the main page and this
store will also gives you a bit of an idea about how you can control guest access and so you can
see here if i look at the products i can see the pricing and i can also see the availability
and but there's no option to purchase if i click into the product further you'll see all i can see
is again the pricing and availability as well as some additional information if i were to contact
this business and ask for a login i'd be able to do so by then by going into the b2b login button
um you can set up guest access in a way that works best for your business
um there's an option to allow guests to purchase without a login
in this case and or restrict access completely to those who don't have a logo
i'm now going to send you to the example of a b2b store and that have ordered and are able to order
so this is an example of a b2b store where the customer is able to place orders and so again
you can see there's a banner across the top and the different ranges as well as featured products
here you can see that there's an availability shortage here
and there's a tag on there if i was to tip you can see there can actually add those onto
there so you can monitor whether you can add products onto an order that are out of stock
or whether you could limit it so you wouldn't be able to do that here you can also see that
there's a quantity discount here so if i ordered 100 of those i get a certain price
if i click the quantity button and click add i see you can see here that items will go into my basket
this is a really similar experience to if you were ordering for personal use
and so it won't be a million miles away from what they are used to using anyway
you can see here you have your basket and you can continue shopping
or if you wanted to go and have a look at your previous order history you can go to my orders
order history have a look at the statuses of your orders and also the detail and you can
also manage your standing orders so here you can pause or edit your current standing orders
and then if i were to want to create a new order i can proceed to order through here
i can add in any shipping details i want to as well as any po reference or comments
and require dates the delivery details can be personalized in um in each of your stores
and if you scroll down to the bottom you can see you have the option to make a standing order
or you can place the order there now in Unleashed and in the Unleashed b2b store
you can have the option to pay after the order so that would require you to either have the
customer an account an invoice delivery or it might be that you want to contact the customer
when the order comes in and to take payment for that particular order alternatively you can
take we have a connection with stripe and you can take credit card payment for an order
so i'll i'll i'll pretend that this customer is on an account
so if i place the order now you can see you have the confirmation page here
and it directs you to the order history should you wish to edit the order
now i'm going to take you into an example of how you can see the order in your Unleashed
account and how you can edit some of the options that are available in the store
so all you need to do to access the b2b portal is go to b2b portal go to store
and it will take you to the settings page so here you can um decide the design and
the look of your store and you can create custom home pages which is where you have
the banners with any links as well as popular categories and featured products
here you can decide your customer access you can click into customers and manage the contacts
you can lock and deactivate customers as well as and resend emails you can edit the
invitation email here if you want to customize it and you can also manage your contacts here
you can act as customers so you can have a look about what the store would look like
and then navigate back to settings
if i go to orders you can see i can set up my payment settings
so i can allow payments for registered customers or for guests
or neither i can also go to email settings so here i can edit what order status
comes into Unleashed and what order status is in the store as well as any emails that might go out
i can also see the total order history from my particular custom site
if i go to inventory i can then manage my products i can have custom descriptions
which are different in here to what they might be in your Unleashed account and i can focus on
whether things are sellable or hidden and action them in the action club on the right hand side
to manage what your customers can see you can create categories which can have subcategories
and also catalogues so this is groups of products that you might want to be visible
for certain customers you can edit them here add them in and then your customers you can specify
what catalogs are assigned to which thank you for watching this webinar if you haven't
already take a look at our 25 minute overview of Unleashed on the webinars on demand page