- Oh, hi folks.
It's Claudia, your friendly, non beauty expert.
Beauty non expert.
Non beauty expert.
I'm not great with makeup.
I'm really bad at knowing products and what I should
be wearing.
Around New Year's, I get really excited about whatever
party, or event, I'm going to and I rush at the
last minute to get new makeup.
I never really think very much about what I get.
This time, I'm gonna think a little more and look
into some Latina owned makeup lines.
I did my research, found some Latina owned brands,
and went out and bought a bunch of new products.
(dance music)
It's mid-December and I'm at a mall,
which means I'm crazy.
(dance music)
So, finding the specifically Latina owned brands
was actually a little harder than I thought it was
going to be.
There's some really cool ones like, Melt
and Reina Rebelde that you can get online but,
the point of this task is what I can get
24 hours before New Year's 'cause,
that's always when I decide to get these things.
While those brands are probably super awesome, I stuck to
just brands I could go out to a brick and mortar store
and just grab, day of.
This is my normal wear, so that we can see how I transform.
I'm really self-conscious of what actual beauty bloggers
are gonna think of me doing this.
They're like, "She's doing it all wrong.
"Burn her."
We got the Honest primer.
Jessica Alba, who's father is
Mexican American so,
it is a Latina owned brand.
Oh, it's tinted.
I mean, I can already tell it's, sort of, evened out my
skin tone, I guess.
Kind of firming already.
It definitely feels sticker than my primer I usually use.
Maybe that's good 'cause, maybe it holds the makeup more
than my other one.
Kat Von D's Lock-It mini baking duo.
I have never used any Kat Von D products.
I just don't spend the money.
Kat Von D, in case you don't know, was born in Mexico to
Argentinian parents.
This has very specific instructions.
Apply three dots of Lock-It concealer cream below eye
area and blend.
You know what we're gonna blend with?
Our original Beautyblender by Rea Ann Silva,
Who is Mexican American.
I mean, already, what a good blender.
I can't believe there was a time before these things.
What did we do?
Looked like fools before the Beautyblender.
Now, bake.
Pat a generous amount of Lock-It setting powder on top.
Let sit for 10 seconds.
Only 10 seconds?
That's the quickest I've ever baked something.
I've gotten baked that fast.
Let it bake for 10 seconds.
Okay, it's been 10 seconds.
It looks like the same.
Did I not do this right?
Aie-yiy-yiy.
We're gonna go to the Honest Everything Cream Foundation.
Ooh.
I already think this color is just right and it's
going on pretty nice.
This is nice stuff.
Wow.
Wow, wow, wow.
I always feel so weird when I put on full foundation.
I look like a little doll.
If I want that flawless, soft, satiny skin look
for stay in New Year's party.
Hey.
This does it.
Thank you Jess.
Thank you.
This looks like a frickin' Picasso painting.
For you Jess.
You know, you really came through with us with
the foundation, I can figure out this
highlighter palette, for you.
Let's add more cream.
If we're doing this, we're gonna do it, you know?
Just frickin' do it, Claudia.
Now, I don't think this was done by an expert hand.
I will admit.
It feels very light, and soft, and almost moisturizing.
Jess, come through again.
Guys, I don't get that excited about makeup
but, this color is everything.
Oh my god, I love it.
Honestly, it's more than I even hoped for.
Pity the men who left this, you know?
Who is she and what is her net worth?
I feel like a fire goddess.
It is such a strong, beautiful pigment that I really
can fade it out towards the ends.
I find with a lot of eyeshadows, you can't increase
the intensity of it.
It's like, you put it on once and that's what it's
gonna look like.
Kat. (claps)
Damn it, this is good shit.
So, when I think of Kat Von D, I think
of Tattoo liner.
Oh.
Cut a bitch up in this.
Gotta roll up the sleeves for this one.
Okay.
Aahhh,
Wow.
Wow, that's a line.
Oh, not a pure disaster.
This is nice.
Can I get an equivalent look with something else?
Probably.
Does it feel as soft, and smooth, and nice as this?
No.
So, Tata Harper's a name I was just recently
introduced to.
Tata just kind of looks like your tia
that's having way better sex than you.
It looks like she has an amazing skin care line but,
a lot of it was just for skin care, sort of, before
and after makeup.
Like exfoliants, and cleansers, and toners, and serums.
They were all a bit out of my price range but,
you know, if you were in a income bracket that was
positively affected by the tax bill that got passed,
go out and get some Tata Harper.
Good for you.
For the rest of us, this was a $36 lip and cheek tint.
Oo, look at that.
Oo.
Oh it's, oh my God, it smells like a smoothie.
Oh, I like that color.
I don't know if you're supposed to use it with
highlighter but, it's 2018 baby.
We're breaking the rules.
I feel fresh.
I feel like I just got out of a sauna or,
just had a nice little romp in the hay.
I can't express to you how much this smells like
natural fruits.
I wanted to save the most exciting for last.
This is Kat Von D's Everlasting Liquid lipstick.
I wanted to get something a little bold, that
I wouldn't normally try.
(gasps)
Oh god.
Have I made a horrible mistake?
I wanted to live my life out loud and,
I don't know if I'm about to regret it.
This is certainly bold and a lot more blue
than I thought it was going to be.
It's very blue gray.
Well,
I like the matte finish.
I like the quality of it.
Did I chose a very interesting color, that I would
normally have not worn?
Yes.
Do I like it?
I do feel one of those Instagram lip models.
Let's try it with a full outfit.
(snaps fingers)
(club music)
I'm really glad I tried this out.
I learned about some new products, I took some risks
with some colors I might not have.
I will definitely check out more products from
these lines.
It was really cool to have learned about some really
boss ass Latinas.
Shout out to all you Latina moguls.
Killin' it.
(dance music)
♪ You gotta give me more ♪
♪ Than the parts of love ♪