Hey podpreneurs, welcome back to the Pod Sound School. I'm Studio Steve and today we're going
to talk about setting up and optimizing your Twitter account for your business, blog or
podcast.
You know I like that idea.
You know I'd never realized before that you were so versatile.
If you're on the fence about Twitter, you're not alone. Many people misunderstand and undervalue
the platform, but you really need to be on Twitter. It's an outstanding platform when
it comes to promotion. Virtually every imaginable niche is there. And compared with other social
platforms, it is very easy to gain followers and create engagement that converts. Countless
entrepreneurs utilize Twitter to create leads and establish a community.
Content creators, podcasters and bloggers in particular are very active on Twitter,
and both communities are welcoming and supportive like no other. Twitter is also a wonderful
platform to use automation and scheduling tools. And we're not talking about bots, but
rather value adding and engaging tools that efficiently attract new followers and turn
the followers you already have in the fence.
So, after not seeing any results and feeling like we were being swallowed in the Twitter
sea, we decided to set aside a ton of time and do research and learn all about strategies
to help us truly and organically find our people, connect with them, and build our Twitter
community.
So, on today's short video, I want to share what we learned with you with some simple
steps that will save you months of painstaking experiments and strategizing and bring you
up to speed on the ins and outs of Twitter, and get you up and running. But before we
jump in, I want to remind you that we post new helpful videos each week. So, hit the
subscribe button to stay up to date. And if you have any suggestions for videos you'd
like to see us post in the future, leave them in the comments below. Oh, and also show me
some love and give this video a thumbs up. All right, let's dive in.
Whether you are brand new to social media and want to do some research before setting
up your account, or you already have a Twitter account, making a few changes to your profile
can make a difference between people wanting to follow you or not. Things like branding
the colors and images on your banner, your Twitter handle, bio statement and profile
picture are super important and worth it to spend some time on.
Okay. Number one, branding. Be Recognizable. Branding is one of those things that we were
vaguely familiar with when we first started the Pod Sound School Podcast and blog, but
we for sure wanted people to be able to easily find us on any platform we were at. Branding
refers to the logo, images, color schemes and fonts that you use across social media,
your website and other places. Branding gives your brand recognition and identity.
It creates trust among followers, listeners and users, and it positions you as an authority.
So start thinking about the vibe you want for your brand. Choose a color scheme, fonts,
images, shapes, and anything else related to your brand. This is the fun part of planning
and strategizing for the future. And remember to think big. You never know where your awesome
writing skills or enchanting voice is going to take you.
Number two, banner. Make it loud and clear. This is where branding really comes into play.
Spend some time creating your banner, make sure you use colors, fonts, logos and images
related to your brand and in alignment with other social media platforms, websites, directories,
et cetera. The banner is also a perfect place to include a tagline for your podcast or for
your business. This tagline should be between three and 10 words and should summarize what
your show is all about or what your business is about and what you're providing to your
audience.
A great tool to check out for banner creation is Canva. Canva is a drag and drop, easy to
use graphic design website that is awesome for social media content creation. It's packed
full of images, graphics, and fonts that you can use. And it also lets you add your brand
colors to a custom pallet.
Number three, handle. Take some time here. Your Twitter handle is how people can find
you or tag you in their tweets. Ideally, you want your social media handle to be the name
of your podcast or business and be consistent throughout all your social platforms, and
even more important, your website. This is why it is so important to spend time doing
research before you settle on a name for your blog, your podcast, because you want to make
sure the name is available on all of the different social media platforms on the podcast directories
and especially the URL for your website.
So save yourself the headache and heartbreak of having to start over with a different name.
And another thing to consider is to make your handle simple and easy to pronounce so you
don't have to spell it out to people every time. Don't include numbers or anything that
looks tacky and spammy.
Number four, bio. Be creative, be you. This section might be the most important field
on your Twitter profile. This is where you can take the opportunity to tell people what
your business, blog or podcast is all about. When someone clicks on your profile from one
of your tweets or they find you when they're searching, your bio is where they look to
find out if they want to follow you or not. So it's a good idea to be clear and use descriptive
words. People respond more to verbs than they do to nouns. Twitter only allows 160 characters
on this field, so be creative.
Also, emojis perform really well in bio statements, so choose one to three relevant emojis. You're
allowed to add hashtags to your bio statement. Hashtags make your Twitter account more searchable,
but don't overuse this feature. Only one to three hashtags will be just fine. At this
point, most of us are familiar with what a hashtag is. In Twitter, hashtags are conversations.
They are a way that Twitter will lump together tweets that are all about certain topics.
If you search for hashtag on Twitter, you'll notice that it will tell you how many times
that hashtag has been used in the last hour, day or week. This gives you a good idea about
how popular certain hashtags are. Also, when you search for a hashtag, you'll notice different
tabs or filters, so to speak, that you can show results from. You'll see top, latest,
people, photos and videos.
Clicking on people will populate who has used a hashtag in their bio statements. These will
be organized by the most popular to the least popular Twitter accounts. So if you choose
to use a hashtag in your bio statement, use one that you can compete for, one that's not
very popular.
Number five, website. Add a landing page. Twitter allows you to add one link to your
profile. We used to add the iTunes link to our podcast or the link to our blog and we
would switch back and forth depending on which one we needed to send more traffic to. Many
businesses will simply use their website in this field. A really good tactic here is to
use your website to create a landing page. How this works is you can create a landing
page within your website.
A landing page is a page that displays multiple links to different places. So for podcasts,
not everyone has an iPhone or not everyone listens to podcasts on Apple Podcasts. So
here on the landing page you can include links to Google play, Spotify, iTunes, Stitcher,
Podbean, et cetera.
For blogs and for businesses, you can have a landing page displaying exactly what you
want people clicking from Twitter to see. In addition to adding links to the different
directories, you can also add links to an expanded bio or additional information about
your show. You can make an enticing video, images, slideshows. A feature, or announcement,
or update section. Product links or merchandise ads, and especially links to your other social
platforms.
This page doesn't have to show up as a main link on your website. It can serve more as
a cover page. It's a good idea to keep the landing page very clean and organized and
easy to read.
And there you go. Now you're ready to start following people within your niche and engaging
on the platform. We have other Twitter videos that will help you to grow your followers
organically and quickly. You can check those out here and we'll leave them in the description
below.
Also, we have a great freebie, downloadable pdf podcast Twitter strategy guide that is
also really helpful for businesses and bloggers. So, check the description below for the link.
I'm happier looking into optimizing and learning the Twitter ropes. I know from our own analytics
that a huge portion of our website visits are coming from Twitter, and we've made many
great connections, generated leads and built relationships with clients.
So don't miss out on what Twitter has to offer. Check out more of our videos and you'll have
Twitter mastered in no time. And before you go, did you find this video helpful? Let me
know in the comments below. Also, let me know what you're struggling with or what types
of videos would be helpful for you to see. And until next time, happy tweeting.