Are you a small business owner that would love to take full advantage of
YouTube in order to get more clients? If so, do not click away for the next few
minutes. We're going to be talking with Nate Woodbury on how you actually can do
what I just said. In other words, the answer to the question that I just posed.
It'll all make sense bear with me.
I'm here with Nate Woodbury talking about you know making money on YouTube and and
basically quit in your job. And all the things that you ever wanted in life. Just
so that you can make videos and put them out there in the ionosphere. What's it
called? the webosphere, the internet is what we call it. The Internet.
these days. Nate, we were talking last time about you know, how you don't have
to have a massive following to actually make money with YouTube videos. This, our
our topic today, the question that I have for you actually comes from a Dr. Sten Egberg.
He asks, "how do you get more business?" And he's a doctor mind you and
I'm guessing a medical doctor of some kind. But whatever. Does it for having
patients. He does talk while having patients and they're just looking ahead. How
do you get more business from YouTube? I am a doctor and would like to have more
patients that I can help one on one. Go. Alright, so as a doctor, you have... You just
said you weren't... Oh him. Him, okay. I majored in human biology. Also
you know. But that's as far as... Now I I'm YouTube doctor.
Okay, sorry. So one on one. How do I get one. He wants to actually help people
apparently in a distant type setting. Well, what what people in this case, like
a doctor or any type of expert what you don't realize is what a great
opportunity you have on YouTube. Because there's all the hype of, "oh I
need millions of subscribers" And if I'm just making a doctor about you know
health topics as a doctor or about my expertise as an attorney or an
accountant or just... they don't realize that you don't need millions of
subscribers to make that a real profitable source of... Well it's a real
lead generation machine. It's not like we talked about before where a doctor or a
lawyer might go, "gosh my topic is so relevant to so many people." I could
probably get 2 million views about me talking about how to write a a
settlement or a contract or whatever. Which may be true but if you're only
worried about the Adsense revenue, that's just going to be pennies. Yeah,
it's just going to be you know pennies or fractions of a penny compared to
you've got a business already. You've already got a way that you're monetizing
your business and so you use YouTube to generate leads forget the Adsense. Yeah,
yeah, yeah. And just build... Just... find clients. Just yeah, grabbing one or
two extra people that you would be able to sell more services
to would be far and away more profitable than just putting out there. It's over. So
as a doctor who wants to have more patients, make videos that help out those patients
and then give them a way to find you. I mean basically, you've got a website
probably already. So you just link to your website when they want to go
to schedule an appointment or if they... if you do anything virtually or anything
like that or if you do a telephone consult or if they need to fly in. I mean
one of my clients is a doctor and people fly in from all
over the country currently to come see him. And they've discovered him off of his?
I mean obviously his other patients. Right. Yeah, so I mean he's got people that come in. They've got
bone-on-bone knees and they don't want to have their
knee replaced so they'll come to him. He'll do this injection. vitamin Prolozone
something therapy that that works and people he's got a reputation so
people fly in. So that the strategy we're launching for him, is we're creating a
whole series of videos that teach and educate people on health. How to keep
your knees healthy and how to deal with arthritis naturally and how to you know
sleep better and headaches. And so he's creating lots of value. People
are then finding these videos because they're... Here's the thing. There's
somebody... I was going to ask, what's the thing? Really on a tip of my tongue.
If somebody goes to YouTube and they type in maybe it's me and I've got a bad
knee and I might all the medical doctors around me are saying, "you need to
have a knee replacement. That's your only option." And I go to YouTube and I say,
"alternatives to knee replacement" Which may be a really good search term.
Yeah, I don't mean that the doctor would want to know. What's an alternative
to a knee replacement? Imagine then finding a video of a doctor saying,
"hey, are you looking for an alternative to a knee replacement surgery?" Have you just
left your doctor and he said you need knee replacement and there's nothing
else you can do about it? Yeah and then here are your options and you teach
them what the options are and then they're thinking, "wow!" Not only is..
Okay, that video, it might not get a million views. It might not get a hundred
thousand views. But it gets viewed by the people who are looking for you
right? So, it's kind of a it's a new approach to qualifying leads
in a way right? I mean if you're putting out there the right search terms,
I know this would be another topic for another day. But like you say, rather than
casting a net to just try to get five million people to watch my video, aren't
I great here? You just need a cute kitten for that. That's all you need really? Cute kitten
and something threatening its life. I mean not really. But like a dump truck
coming really fast at it and it's like, "Oh no the kitty's going to..." And then
the kitty get saved and there's five million views. So that wouldn't get you the
client. It wouldn't get you the client. That's
where I was going with that. But where you take something that is not even
relatively relevant, but like pretty broadly relevant to a lot of people that
have bad knees. As people of a certain age are being diagnosed with you need
knee replacement all the time. And there's enough of them out there that
you might still get a million views on that video. Which would pocket you a
little bit of money. But more than anything, is you're broadening the
possibility statistically speaking of you coming away Doc, with five or six or
ten or twelve actual patients. Who will then be paying for your alternative to
knee replacement surgery services. Right, and then add to this, you've
create one video that's now a machine. Because that video isn't going
to get some views and then die off, now it's out there and it shows up in
search. And so it's continually working for you. Then you create another one
about risk. You create another one about sleep. You're just creating
hundreds of these videos that are now hundreds of machines pulling in people
every day. So soon you get to a point where, "oh my channel, overall, my
channel is bringing in twenty thousand new views
every single day. Well that doesn't suck. It doesn't. I don't know if you can
say that on the Internet. Pretty sure the FCC doesn't have any
regulations. That's the beauty of that. But you know, it doesn't. It doesn't suck
at all. So when you make a video about helping someone and in this case
specifically one-on-one stuff. You run the risk of I would think of giving away
too much information. Information that you ultimately would want to charge for
right? I mean wwhat's sort of the threshold of how much you should just
give people for free online? Yeah, that's a very common question and it's a
concern. It's a valid point that everyone brings up that I talked to. And
what I found, is that you don't have to worry about it. The more you give
away... Well, there you have it. Will see you next week on
the Nate Woodbury show. The reality is - you don't have to worry about it. Just chill. If the more value you give, the more trust more value you give the more trust
it's built, but there's going to be some people that get the information and they
do it themselves and that's great. That means that you're making your videos
valuable enough that if people want to, they can implement it without you. But
there's always people that will hire you because they want you to do it for them.
In the case of something medical, obviously they can't do it themselves.
Yeah. But in the case of the services that I offer, I teach people how to
to use a camera for example or how to film on a green screen and I
teach them exactly how to do it. Here's how you set up the lights, here's where
you get the paper and here's the type of camera you use. And I show them how to do
it. And a lot of people will take that and they'll run with it and they'll
set up their own green screen studio. But there's other people that say,
"ah Nate knows what he's doing. He knows how to use green screen. I don't want to
do that but I want to hire him to do it for me." So, I see. So people are
basically saying really all I want to do is focus my mental and creative powers
on the topic, on the delivery, on the execution and I even though Nate has
just shown me how to put all the stuff together. How to upload and how to
optimize it. How to do search terms. All the things that you provide us services.
I would rather have him do it for me. Yeah. Now, that does make sense
because it's such a broad audience anyway. That you
really do have a really high likelihood that you're going to find way more
people who will pay for your services then if you didn't do it at all.
Hmmm. I mean, would you rather have business or would you rather
not have business? You know or would you rather not give away your secrets. I mean
I think it's a pretty good trade-off. At least it seems to me. Yeah the
cool thing is with YouTube, if you do get the hundreds of thousands of views
or millions of views on a specific video, think about how many people you're
helping and sharing. I mean that's that's what I consider being a hero is
really utilizing your expertise to influence the world. And see that's a
whole other level too and I think a lot of people also operate on that premise
that even if I personally don't hit my financial goals or don't become a
gazillionaire of YouTube. I'll make enough money that I'm able to
sustain it. But also the peripheral you know, the collateral benefits as
opposed to collateral damages. Other people have benefited in it. I'll share with you the example.
My friend Paul, he's a psychologist. He made a video about
parenting. He got a message from a mom in India thanking him and I don't remember
the exact message but it's something like, "I've been needing
something like this. My my son or such-and-such, we've been having this
issues. Your video helped me so much. Thanks a lot." You know, it's somebody on
the other side of the planet that he was able to help because he made a
YouTube video. And this person on the other side of the planet, probably that
we know of, didn't spend any money with it. No, nothing. Didn't send him any. He got
no financial from that particular person right? But to know that he helps someone
out is a reward in and of itself. And other people certainly will pay for his
services. Right. Yeah, it's the nice cost. There's a
cost of doing business no matter what you do. In this case, that's a cost
that anyone can live with because it's not a hard cost. Unless you can
extrapolate it and draw it back to how much money it's taking out of your
wallet. But it's probably not taking any out. The other side is that it's
putting more in. Well, if you liked what you saw make sure that you take a minute and
like it. I mean literally like it. Like with the little thumb icon there.
And if you haven't subscribed already, let you watch this bar. I mean I don't
get that. Why would there not be a
subscription... Action going on. I mean no offense but really? So subscribe and
share. Share like crazy because you know that you know a lot of people who could
benefit from these videos. Who wouldn't... Who couldn't... What... We'll see you next
time. What do you say.