- Whether you love it or hate it,
social media is impossible to ignore.
And as a business owner,
it's essential you have a presence on multiple platforms,
including TikTok.
If you're fresh to TikTok
or looking for new ways to create ads for your feed,
this video's for you.
Keep watching and I'll show you how to piece together
a 15-second video ad using Canva's video editor.
We'll cover everything from how to upload your videos,
edit them,
and add music to maximize engagement,
and we'll do it all in under 10 minutes.
(upbeat music)
Hi everyone.
I'm Morgan and I'm a social media manager here at Canva.
I can't wait to show you how to make
simple yet striking TikTok videos for your business.
Don't forget to hit that subscribe button below
if you want more handy tutorials like this one.
We're releasing new ones every week
and I wouldn't want you to miss out.
First off, let's talk about why you'd use Canva
to make a TikTok video.
In Canva, you can start with a template,
add brand logos and fonts,
animate texts and other elements,
and schedule it to post any time.
Overall, it's great for achieving brand consistency
and provides you with endless options and inspiration.
You'll see what I mean
as we explore each of these features along the way.
For today's tutorial,
let's look at creating a TikTok video
for a local coffee shop.
Let's say the cafe is about to reach
its first-year anniversary
and the owners are looking for a way to celebrate.
I'm going to make a video that gets the word out there
and helps bring people in
by offering a free coffee on the day.
Rather than start from scratch,
I'll check out whether there's a template
to help me get started.
I'll head up here and type TikTok into the search bar.
See how I'm presented with a few options?
For this, I want to hit in-feed ad.
Even though it's given me a blank page,
I've got a ton of templates to choose from over here.
If I hover my cursor over the top,
I can see how long they run for.
Since I'm going to want to include
a few different pieces of footage,
I'll look for one that goes for 10 to 15 seconds.
I also want to keep it simple
so something like this should work.
Now I need to figure out
what I'm going to say to grab the audience attention.
Perhaps I'll start by saying, "Attention, customers."
Next, I'll announce that the cafe is turning one.
Now. I'll invite them to come celebrate
with a coffee on us.
And finally, how to claim it.
All right,
let's replace this footage with some coffee-related content.
If I was doing this for real,
I'd film it myself.
But for this example,
I'll try to find some suitable stock footage.
Hmm, let's see.
This would look great for the intro.
(upbeat music)
Then perhaps this one for claiming the coffee order.
Oh, I quite like this one too.
It's nice and friendly.
Perhaps I could stick it at the end
along with a message saying, "See you tomorrow."
Now that I've dropped these in,
I need to resize them to fit the page.
Since they've been filmed horizontally,
I'll have to move them around
until I find the framing I like.
I also need to reduce the timing
because I want this to move quickly,
about 2.5 seconds per visual.
Once I know which part I want to keep,
I'll drag in the sides.
I like how this video shows the barista pouring the coffee
and then pushing it forward as an offering.
This would be great to introduce the coffee order.
I just need to split the page like this
to create a second video.
Now I can reintroduce the text
and tighten the shot
to mix things up and add interest.
(upbeat music)
Hmm, I just need one more visual to go here.
I'd like to add an image of the owners
because they're a huge part of the cafe's success.
This one's cute
but I think it needs some movement like the other sections.
I can do this by adding animation.
Let's see what comes up when I type in
hand drawn and birthday.
(upbeat music)
First, I'll add this party hat.
(upbeat music)
Then I'll see if I can find some stars
or diamonds with a similar style.
These are great.
I'll add one here
and another one here.
I'll do the same for the final section of the video
and perhaps add some star shapes to this one as well.
(upbeat music)
While I'm on a roll, I'll animate some text too.
I'll hold down Shift to select everything here.
Then head up to Animate.
I want an effect that makes each of these boxes drop down
so I'll add a Rise and change the direction to downward.
That looks great.
I was about to say,
"Let's apply the same effect to the logo,"
but I haven't added it in yet.
I'll do that now.
Once again, I'll add a Rise effect,
but this time I want the cup to move in an upward direction.
Okay, I feel like we're almost there
but there's still one key element missing, music.
That could be taken care of when you upload to TikTok.
But to take advantage of scheduled posts,
I'll need to have everything ready to go beforehand.
To add music, I can either upload my own
or choose something from Canva's audio library.
For this project,
I'm going to grab something from the library.
I'll search happy and see what comes up.
Notice how some have a crown.
That means it's only for Pro or Teams users.
Regardless of your subscription type,
there's a ton of music to choose from.
I like to listen to the music first,
(bright music)
then drag it in like this.
Now let's see whether it ties in
with the style of the video.
(bright music)
To adjust the length of the audio,
you can drag in the sides or head up here.
This is where I can also adjust it to fade in or out.
Once you've made all your edits
and are happy with a final cut,
hit the Share button in the top right corner.
You can share it with your business partners
to get feedback,
invite someone in to edit it,
or download it as a video when you're ready.
If you're a Pro or Team user,
you can even link up your TikTok account
and post directly from Canva.
That way you can schedule a post for later
and let it upload automatically.
(bright music)
(upbeat music)
Well, are you feeling ready to take on TikTok?
It really is an amazing platform
that allows you to build strong relationships
with your audience.
Just remember to keep it simple
and post regularly to stay connected.
(upbeat music)
Don't forget to hit the like button
if you've found this video helpful,
and remember to subscribe to our channel
because we've got plenty more
incredible videos coming your way.
If there's a specific business
you'd love to see me design for,
let me know in the comments.
I can make another video focusing on that area.
Good luck and bye for now.