- It used to be where Google would release
a ton of algorithm updates and marketers would be like,
oh my god what's happening,
are my traffic gonna go up or is it gonna go down?
The reason Google kept releasing more algorithm updates
is because they weren't always perfect.
But these days there's something called machine learning,
and because of machine learning and AI,
Google's been able to create
a much more sophisticated algorithm.
It's actually called RankBrain.
Hi everyone, I'm Neil Patel and today I'm gonna break down
what Google RankBrain is
and how you can make it work for you.
(calming music)
See the thing with Google RankBrain is,
when an engineer used to make algorithm changes at Google
versus RankBrain which uses machine learning and AI,
they found that RankBrain produces 10% more accurate results
than the engineer.
For that reason,
Google is continually improving RankBrain
so that way it can adjust the algorithm
to maximize what you see as a user.
So that way anytime you perform a Google search
you're like, oh my god, these results are amazing.
I'm not gonna go to Bing, I'm not gonna go to Yahoo,
I'm not gonna go to any other search engine.
I'm just gonna use Google.
Now that you understand what Google RankBrain is,
let's get into the first tip.
With Google RankBrain,
they do split testing.
Kinda like as a user with your own website
or a business owner or marketer,
you're split testing your pricing,
you're split testing your design, your conversions.
Google is split testing the search results.
They're seeing which version do users prefer,
and because of that,
they're looking at user experience.
Are you clicking to a specific result more than others?
Are you staying on that website?
Are you sticking around for over a minute or two
before you click back?
Or heck are you not even clicking back
because you found what you're looking for?
That's their ideal thing.
They want you to do a search, click on a result,
find what you're looking for,
and not have to go back to the search result
and click on a second or third listing.
Because of that, you wanna make sure
your website copy is fine-tuned.
Not just the copy on your website or your webpage,
because yes that affects how long people are reading,
staying, sticking around,
but also the copy within your title tag
and meta description.
The title tag is what you see when you do a Google Search,
same with meta description.
It's a sentence that describes that webpage
people are gonna be landing on.
So if you're using keywords like the keyword
someone searched for
or if you're using good action words like how to,
effortless, easy, simple,
what you'll find is people are much more likely
to click through.
Same with list-based posts.
Whenever you go to a grocery store and you're checking out,
you see a ton of magazines.
A lot of these magazines have how-tos and lists
within their titles or on the cover.
So when you're seeing lists like 15 ways to shed 10 pounds
in 30 days, you're just like oh my god,
I gotta buy this magazine.
The same goes with your title tag.
Putting numbers and lists in there is a great way
to get more clicks.
The next tip I have for you is improve your time on site
by embedding audio and video.
With the neilpatel.com website with my blog,
you'll notice on the main blog page
you're seeing videos from YouTube
and you're seeing audio files from my podcast.
I'm adding it because of course it's gonna help me
generate more views on YouTube
and get more listeners to my podcast.
But in addition to that,
it keeps people on my site longer.
The more I keep people on my site,
the better user metrics score I have to Google,
which helps me rank higher.
And my search traffic has just been climbing
month over month because I've been doing that.
And yes, amazing content, text-based,
amazing video-based content, amazing audio all helps.
Now if you don't have video or you don't have audio files
like a podcast, you could always bust out your iPhone
and record some videos and embed it within your blog post.
Or if you find other awesome videos on YouTube
that help relay your message,
you can take those videos, embed it within your blog post,
to help reinforce your points,
and what you'll find is it increases your time on site.
The third tip I have for you is improve
your user experience.
RankBrain just isn't about hey here's your keyword density,
here's a text, here's how many backlinks you have.
They're really trying to go above and beyond
to find out you as a user, what you like
and what you dislike.
Because that's the ultimate signal.
Not how many links point to a site,
but instead if you the user find what you're looking for.
So truly focus on your user experience.
You can go to dribbble.com,
D-R-I-B-B-B-L-E.com,
to find an amazing designer who can help optimize
the user experience.
If you don't have the budget to do that,
you can sign up for like a free trial of crazyegg.com.
You can get 30 days for free,
and you can end up looking at mouse recordings
of your users and as you're seeing these mouse recordings,
you can then optimize the user experience better
because you can see where they get stuck,
where they don't, where they click,
that's not a clickable link, where they are clicking.
And you can figure out where to place things,
and through Crazy Egg it has a WYSIWYG editor.
You can make the adjustments in there
or you can run split tests to provide the best
user experience ever.
And the last tip I have for you is,
don't stop doing all of these things.
If you adjust your text and you get more clicks,
don't stop there.
Keep running tests each and every single month.
If you optimize your user experience using Crazy Egg,
don't stop there.
Keep trying to do it each and every single month.
By continually improving your site,
what you'll find is,
your rankings won't just shoot up to the top,
but they'll slowly climb.
And that's usually how most people get to the top.
They just don't go from page 10 to page one right away.
Most websites, even if they're authoritative,
high domain authority site,
they slowly climb up,
even the Forbes, the Business Insiders,
most sites don't just pop to the top.
So thank you for watching.
If you have questions on how you can improve
your website for RankBrain,
leave a comment below.
Let me know.
I'll try to do my best to help you
so you can rank higher.
And of course if you enjoyed the video,
like it, share it, tell other people about it,
and subscribe to the channel.
Thank you for watching.