Long-Term Management Perspective
Opportunity Destination
Knowledge and Activities
"Fill the world with emotion, through the power of creativity and technology."
Based on this, in recent years we have been working to reorganize the group architecture,
focus on creativity, and expand the Kando space.
The content we handle is wide-ranging, including music, pictures, games, and anime.
In order to strengthen our creativity, we have focused on getting closer to creators and creating Kando,
and at the same time we have invested in the ability to create Kando.
We aim to become the brand chosen by creators around the world who create Kando.
Technology is one of the key elements to achieving that.
The segment which handles our electronics products is ET&S,
the Entertainment Technology & Services segment,
and we have been strengthening our creation here as well.
Also, Sony’s CMOS image sensors are contributing
to users around the world to become creators, through smartphone cameras.
As we pursue Kando, we are also working on initiatives from a long-term perspective to expand
the field of Kando from real space into virtual space and mobility space.
Sony has been working to spread Kando in India since the 1980s.
Our focus in India is to strengthen industry leadership
by producing emotionally engaging content that expands our viewership across platforms.
Sony Pictures Networks India, SPNI,
has been operating for 28 years, with 26 channels reaching 700 million viewers across 167 countries.
We’re also excited about what’s in store with our partnerships.
In 2021, we announced the signing of deal to merge ZEE into SPNI,
which upon closing will enable us to expand our Kando content creation and strengthen our
connection with diverse communities within India.
The closing of the transaction is subject to regulatory approvals.
Our efforts in India are aligned with Sony's Purpose of “filling the world with emotion,”
and we strive to push the boundaries and go beyond what is expected.
Following on from the success of last year’s feature film UNCHARTED and this year’s The Last of Us on HBO,
PlayStation Productions is working on the production of film and TV
adaptations of other PlayStation IP of other PlayStation IP including Gran Turismo and Twisted Metal.
In the area of anime, through collaboration between Aniplex,
the anime production company behind titles such as “Demon Slayer: Kimetsu no Yaiba,” and Crunchyroll,
one of the world’s largest DTCs specializing in anime, and together with our partners,
we are maximizing the value of anime IP globally while also increasing
the number of anime fans we connect with directly and accelerating growth.
In Thailand, Columbia Pictures Aquaverse is a water theme park based on various Columbia Pictures IP.
A new ride that takes people through the world of Uncharted, one of the leading titles from PlayStation Studios,
at high speed through darkness is opening soon at an amusement park in Spain.
In Japan, THE TOKYO MATRIX, an indoor interactive attraction opened
with Aniplex's Sword Art Online series as its first collaborative IP,
and LBE as a business is making steady progress.
I would like to see the diverse individuals share their knowledge and activities beyond boundaries,
evolve our business diversity, and connect organically to further grow and enhance the long-term value of the Sony Group.
At the beginning, I touched on the long-term management perspective by our founding generation.
In order to make the “world” sustainable, which is also part of our Purpose,
we are working on initiatives such as “Road to Zero”,
a long-term global environmental plan which we started 13 years ago
to achieve zero environmental footprint and projects that create opportunities to foster feelings for the Earth.
There is no end to the Purpose of "filling the world with emotion,
through the power of creativity and technology."