SHAYNA: GIFTING LIQUOR AS QUICKER -- IS QUICKER THAN ROAMING THEM ALL THAT DOESN’T MEAN THE SENTIMENT IS LESS SWEET.
A BOTTLE OF CHEER CAN BE A PERSONALIZED PRESENT.
>> IF YOU ARE TRYING TO PURCHASE FOR SOMEONE WHO ENJOYS SPIRITS, THE GIFT IS NOT TO REPLACE SOMETHING THEY ARE ALREADY DRINKING.
IF SOMEBODY IS A FAN OF JOHNNY WALKER, YOU’RE NOT TRYING TO FIND A DIFFERENT SPIRIT THAT REPLACES THEIR LOVE FOR JOHNNY WALKER.
YOU WANT TO EXPAND ON THAT LOVE AND FIND SOMETHING IN A SIMILAR CATEGORY.
SHAYNA: SOUTHEAST GRANDTEN DISTILLRY IS A GREAT PLACE TO DISCOVER.
HE SAYS TO GO FOR THE LOCAL FLAVOR.
>> IT IS DIFFERENT THAN RUNNING TO THE LIQUOR STORE AND PICKING UP A NATIONAL BRAND.
HERE, ALL THE PRODUCTION HAPPENS RIGHT HERE IN BOSTON.
WHEN YOU PURCHASE A SPIRIT, IT ENCAPSULATES THE SPIRIT OF BOSTON.
SHAYNA: LIKE THE POPULAR REDFORD RUM, IT IS MORE THAN A BLEND OF MOLASSES, CARAMEL, AND BROWN SUGAR.
IT IS HISTORY IN A GLASS.
>> IT USED TO BE ONE OF THE OLDEST DISTILLERIES IN MASSACHUSETTS.
IT RAN FROM REVOLUTIONARY TIMES TO PRE-PROHIBITION.
TH SAY PAUL REVERE STOPPED AT THE MEDFORD RUM DISTILLERY ON HIS MIDNIGHT RIDE.
WE DON’T HAVE THE EXACT RECIPE BUT WE HAVE CREATED IT IN SIMILAR WAYS AS THEY WOULD HAVE.
SHAYNA: THE FIREPUNCHER VODKA HAS A BACK STORY.
>> IT IS O AAA -- OUR CHIPOTLE VODKA.
IT HAS HEAT ON IT.
THE DISTILLERY HERE WHERE GRANDTEN IS HOUSED CAUGHT ON FIRE.
BEFORE THE FIRE DEPARTMENT COULD ARISE -- COULD ARRIVE, A LOCAL RAISED A LATTER AND STARTED FIGHTING IT HIMSELF.
HE WAS TRIED TO PUNCH IT OUT HIMSELF.
THEY HAD TO DRIVE HIM -- DRAGGED HIM OFF THE ROOF WHERE HE FIGHT -- WHERE HE FIGHT LIKE A TIGER.
WE THOUGHT HE DESERVES IVANKA NAMED AFTER HIM.
SHAYNA CRANEBERRY IS NOT A MISSPELLING.
>> IT USES CABERNET BARRELS SO IT HAS A DRY FINISH.
IT HAS THE TARTNESS FROM THE CRANBERRY OR -- THE CRANBERRY AND A RICH FLAVOR.
IT IS CALL "CRANEBERRY" BECAUSE THE BLOSSOM OF THE CRANBERRY LOOKS LIKE A CRANE HUNTING.
SHAYNA: A BONUS, TRY BEFORE YOU BUY.
IF YOU WANT SOMETHING THAT TASTES LIKE CRANBERRIES, YOU CAN COME IN, TAKE A TASTE, AND BUY A BOTTLE.
SHAYNA: SAMPLING IS PART OF THE EXPERIENCE AT THE BAR.
THERE IS NO BEER, NO WIND, NO TEQUILA.
IT IS JUST SPIRITS CRAFTED HERE.
OUR COCKTAIL MENU IS CRAFTED AROUND THOSE SPIRITS.
SHAYNA: BEFORE THE FIR POUR, DON’T FORGET THE COASTERS.
>> YOU CAN’T GO WRONG.
>> PEOPLE GO TO PEOPLE’ HOUSES AND BRING A BOTTLE OF WINE.
BRING A BOTTLE OF WINE AND A COASTER.
SHAYNA: PETER AND VICKI OWN VPV PHOTOGRAPHY, TURNING OUT COASTERS FROM PETER’S PHOTOGRAPHY.
>> PEOPLE DON’T COME TO US AND BY COASTERS, THEY BUY A PIECE OF FINE ART.
SHAYNA: IT TOOK CONVINCING TO GET VICKI ON BOARD IN 2014.
I WAS LIKE, WE CAN’T DO COASTERS.
LET’S STICK TO THE PRINCE.
>> I SAID WE SHOULD TRY SNAKE DIFFERENT.
SHAYNA: SHE CAME AROUND AND NOW THE TRAVEL THE WORLD FOR INSPIRATION.
>> WE HIT THE SAME PLACES OVER AND OVER AGAIN BECAUSE THAT IS WHAT PEOPLE LOVE.
WE ARE IN ITALY, FRANCE, AND IRELAND.
SHAYNA: IMAGES FROM HOME ARE ALSO BESTSELLERS.
>> THAT IS 85% OF OUR BUSINESS, THE BOSTON AND NEW ENGLAND COASTERS.
SHAYNA: THEY SAY IT IS NOT JUST THE PHOTOS THAT MAKE THEIR PRODUCTS GIFT WHERE THE.
>> THEY LIGHT UP A ROOM ARE THE WAY THEY SPARKLE.
THAT IS WHY WE CRATED THAT CRACKLE.
THERE IS A TEXTURE THERE.
SHAYNA: IF YOU THINK THESE ARE JUST A PLACE TO PUT A COLD DRINK, THINK AGAIN.
>> WE SELL MEMORIES.
THEY ARE NOW IN 130 STORES AROUND THE COUNTRY.
THEY PROUDLY REPORT THAT DURING THE PANDEMIC, THEY DID NOT TAKE ANY UNEMPLOYMENT OR PAYCHECK PROTECTION MONEY.
PETER SAYS HE HIT THE ROAD WITH HIS SANITIZER AND MASK TO DRIVE NEW BUSINESS.
UP NEXT, IN AN AGE OF BODY SHAMING, HER DOLLS DELIV