Hey there, I'm Benjamin from Loves Data.
In this video, we're going to check out Google's latest update to the Keyword Planner in Google
Ads.
We're going to look at the new 'Refine Keywords' feature.
This new feature automatically groups keyword suggestions together, making it easier for
us to narrow down our keyword research.
The groupings you see will be based on the keywords you've entered into the Keyword Planner.
For example, if we're researching 'gym shoes', then we will see groups for shoe brands, types
of shoes, and colors.
Then if we're researching a different keyword, we will see other automatic groupings.
Okay, let's head to Google Ads and check out the new 'Refine Keywords' feature!I’ve already
logged into my Google Ads account, so I’m going to select ‘Tools and Settings’...
And then ‘Keyword Planner’...Now I’m going to select ‘Discover New Keywords’...And
to begin using the keyword planner we need to enter at least one keyword (or enter the
URL of a website) to begin our research.
I’m going to start by entering ‘dry skin’, which is the example Google has used on their
support page about the new ‘Refine Keywords’ feature.Now I’m going to click ‘Get Results’...We
can now see the ‘Refine Keywords’ panel load on the right of the Keyword Planner.In
the center, we can see the keyword we searched for, along with all of the other keyword suggestions.We
can see all of the groupings that Google is automatically suggesting on the right…
We can see there are groupings for branded and non-branded keywords, including ‘Dove’,
‘Neutrogena’ and other terms.
We can then see groupings for products, body part, skin type, and more.We can click on
any of these groupings to see the different attributes that have been automatically identified
in the suggested keywords.
Let’s select ‘Body Part...We can now see we have ‘Face’, ‘Feet’, ‘Hands’
and so on.
To narrow down the suggested keywords, we can focus on particular attributes.
For example, let’s select ‘Body Part’ to deselect all of the options…
And now let’s select ‘Face’...The Keyword Planner updates to include keywords related
to our selection.
Now let’s select ‘Brand and Non-Brand’...And let’s deselect the ‘Brand’ options so
that we’re focused on keyword suggestions that don’t include brand names…
Again, we can see the Keyword Planner updates and it no longer includes brand terms.Now
I do want to highlight, that this feature is still being developed, so I have found
that some selections, don’t seem to provide really focused results.
So take time to test out the ‘Refine Keywords’ feature and remember, it’s just one more
way you can refine your keyword research.I also want to mention that you can continue
to use the filtering option in the Keyword Planner, along with your refinement selections.
For example, let’s say I only want to see keywords that include the word ‘face’.
To do this, we just need to select ‘Add Filter’...Then we can select ‘Keyword’...And
enter ‘face’...
Now we can click ‘Apply’...Our keyword suggestions have been updated, and now we’re
only looking at non-branded terms, relating to the face, that also include the word face.That’s
it!So that's how you can use the new 'Refine Keywords' feature in your Google Ads account.
Remember that you can also use filters in the Keyword Planner to further refine your
keyword research.
And if you're just getting started with the Keyword Planner, or need a quick refresh,
then check out my video covering the Keyword Planner in Google Ads.
You can find a link in the description below this video.
Have you used the new 'Refine Keywords' feature?
I'd love to know!
Let me know in the comments below, and if you found this video helpful, please subscribe,
share it with your friends, and hit the like button so I know to make more videos like
this.
See you next time!