I've made several videos about the most profitable niches in YouTube,
including niches that pay over $20 CPMs,
some of them even up to $40 CPMs.
But today I'm going to do something a little bit different.
Today, I want to talk about some of the most profitable types
of videos on YouTube,
which means we're not talking just about specific
niches, we're talking about formats on YouTube.
I'm going to tell you what pays
the most if you're a content creator.
Now, something that shouldn't surprise a lot of you is that
podcast are blowing up on YouTube.
YouTube's put a lot of money and investment into this
and you've probably seen a lot of different podcasts out there
absolutely dominating and taking over.
What you may not realize is that podcasting
is one of probably the three
most profitable types of content on YouTube.
And with podcasting it can be in almost any niche.
If you're a content creator who is monetized, you're probably familiar
with YouTube ad revenue, and you might be familiar
with the fact that on videos over 8 minutes
you can actually post multiple ads on YouTube.
Not only can you have ads at the beginning and end of a video,
but in between a video.
What makes podcasts and unique
and that podcast are usually
very long format and most of the popular
podcasts are on YouTube aren't just an hour long.
Often they're 2 hours or more.
And so this is extremely lucrative
because you can put mid roll ads
even if it's every 20 minutes in YouTube,
you actually could get four or five
or even eight ads into a single video without it
really being a bad pattern.
Interrupt from the audience since they can just go get a snack,
go to the restroom or something like that.
And it's actually really profitable
for the content creator.
In addition that podcasts
have huge replay value because people will watch
an episode of a podcast sometimes more than once.
They'll also sometimes listen to it in the background, which means
the ads are just going to play.
And so this works out to be extremely profitable for the content creator.
But there's another reason
that podcasts are also extremely profitable.
Besides the Ad Revenue podcast are a format
that give YouTubers multiple
opportunities to promote sponsors.
As you know, sponsors are extremely lucrative on YouTube.
We've done an entire playlist on my YouTube
channel of how to get brand deals and sponsorship,
and so podcast, podcasting, this great opportunity to lock in monthly
recurring revenue from brands
with long term commitments and on a podcast
you can do multiple sponsorships.
So in a single video
that you're putting out,
you could end up having three different
ad reads in the video
for sponsors and they can compete on placement
to be in the beginning, the middle or the last one.
They fight for the pecking order of where they are
and they pay a premium for it.
So you can literally create,
to some degree, your own bidding war
if your podcast is popular enough
or if it's the main one in a niche
and the sponsors don't really have
a lot of other places to go,
then that's actually extremely lucrative for you as well.
So the sponsorship opportunity is tremendous.
It's also an opportunity when there aren't sponsors
for a content creator to plug their own products.
In my case, I could be plugging
my pro group Awesome Creator Academy.
We have a membership group that you can join.
We do two live streams a week
for office hours where we answer
all of our members questions
and be part of the private Facebook group and you get access
to literally every digital product that we've made.
So it's actually something that
if I was doing my podcast multiple times a week,
I'd be plugging my own product in every single video.
A lot of podcasters also use this company
to plug things like their merchandise,
or if they're like me,
they'll plug their book.
And because it's spread out
throughout a longform podcast,
they can do this without it
really interrupting the audience too much
or feel too salesy.
So it is one of the best promotional opportunities
out there and added to all of that.
They get to clip the podcast
and then they get to put it out and they can monetize
those individual video clips as well,
and they can monetize the shorts,
even though we all know shorts pays
very badly compared to most YouTube videos.
In fact, 100 times
worse on average than most YouTube videos.
So again,
the best format for making money on YouTube
is extreme
long form instead of extreme short form.
The most lucrative format is
extreme long form.
Podcasting naturally lends itself
to extreme long form, but
it's not the only thing that does.
Live streaming
is also one of the most lucrative
opportunities on YouTube for exactly the same reason.
And some YouTube channels do a hybrid
between live streaming and podcasting.
The difference is you get all the same opportunities
I talked about with podcasting, but with a twist.
You also get the live donations
in terms of super chats, and it also often encourages
channel members to sign up
for your channel on YouTube,
in which case you also get monthly revenue from those users,
usually not even for extra perks, but just to support you.
So with the fan funding and donation opportunity
that one is huge and YouTube is opened up
that fan donation opportunity.
If you only have 500 subscribers
and the whole video on YouTube
lowering and changing their monetization requirements,
if you did not get the news flash, that is a big deal
since you normally need 1000 subscribers
to get any minds is Asian.
Now that's a barrier to ad revenue
and some other types of monetization,
but donations.
Channel memberships, super chat, super thing.
Super stickers.
All of that.
500 subscribers.
3000 hours of watch time
details in my other video.
The point is live streaming
is even more lucrative than podcasting.
And the thing is, they're not mutually exclusive.
But you do get access now to these donations
and those can be huge
if you have a loyal following.
My friend Emily Baker is probably
one of the most profitable
live streamers on YouTube
covering court cases.
And I've seen individual livestreams
where she's made $20,000 in donations.
So there is an opportunity.
You only need a fraction of that to do
very well on this platform.
The average donation from most
live fans is anywhere from 2 to $5.
It is a 7030 split with YouTube.
So again, it's still very nice, still lucrative.
I really wish it was a better revenue split than that.
But hey, we'll take it better than 5050.
Yeah, I'm looking at you Twitch.
Okay, Roberta, that's great that podcasting and live
streaming do really well on YouTube.
Like, is there any other thing that I can do
in terms of format that actually makes money without me
having to start a podcast
or go live on my channel?
Yes, but I don't know that a lot of you
would be really open to it.
But one of the most profitable
types of content on YouTube is frankly
just long form
tutorial content that is evergreen,
usually around a process
or around a software.
So as many of you know, I started out doing
Adobe Tutorials
for this channel usually, and anything that I had skills in,
whether it was Illustrator Photoshop
Premiere Pro for the video
editing for content creators,
most you probably know me from video
editing or Photoshop from back in the old days.
If your hashtag old head's
been around with me the last ten years, then
you know that that's a lot of content that started out the channel.
In fact, most of that content is
what got me to 100,000 subscribers.
I started doing YouTube and content
creator based content mostly
after I already had 100,000 subscribers.
A lot of people still don't realize that.
The thing I will tell you is that it's
one of the highest CPM niches in YouTube,
and I talk about that in my most profitable niches video.
But on top of that,
you get the affiliate revenue.
When I was doing camera tutorials,
professional camera gear pays
so well that if I sell one customer,
one piece of gear, it might be an 80 $90 commission.
If it's the right piece of gear, it's just one person.
I only need to convert 1% of people on it.
10,000 View video sometimes to make $1,000.
When it comes to anything, this tutorial
based from the affiliate marketing side,
whether that's physical hardware like camera gear,
even an entry level camera is like $20, $25,
maybe even 30 in some cases.
So very lucrative
to even just get 1020 people
to buy any type of camera gear.
You get 20 people
and you get $30 commissions.
That's $600 on one video right there.
We're not even talking ad revenue yet.
Then the CPMs on some of these videos
are upwards of 20 and $30.
So then that means the take home
pay per 1000 views
is anywhere from 10 to $15.
That's a very good CPM in RPM
right there just on the views.
So again, very lucrative
between affiliate marketing and views.
Also, the tutorial niche does help you
with possibly working with those people
if you are a good affiliate
when it comes to sponsorships.
So these are opportunities
and if you have a skill, it's easy to also sell on the back end.
If you want to do anything with coaching
and courses around a skill that you actually have,
that is hardware or software
based if you're doing that kind of stuff.
So when you do these tutorials,
they also get better ad rates in YouTube
because you are usually going to
do a tutorial if you're not doing it as fast as possible.
And it's an actual process that's important for somebody
to do their job or their career
ends up being a 20 minute plus video.
So you're getting high CPM and RPM rates.
Usually you're getting
miserable ads on that.
You could be getting affiliate revenue on that
and it also could lead to sponsorship
and you can sell your own products
or services on top of it.
Again, extremely profitable
and lucrative type of video format
to go more into the tutorial
and education space.
Very profitable
in terms of that style of video and that can cross-over
to multiple types of niches
that are education or tutorial based.
So I would say those are the three
most profit suitable
types of videos in YouTube.
I know a lot of you are hoping that it's your niche,
whether that's gaming or something like that.
Gaming is one of the lowest CPM niches.
The only reason that the top
20 YouTubers, half of them will be
gamers is because they're the people
driving the most viral views
and they're usually OG content creators
that are too hard to compete with.
So that's not really a good
indicator that you
should try to do that content.
If you wanna be full time, it's possible to make it full time
in other types of formats, other types of niches.
It's just that some are harder
to go full time in and make money in than others.
It's not saying it's impossible
or that you can't do it just realistically that
you're playing the game on hard mode anyway.
If you enjoyed this, please check out
the other videos in my playlist
and I will catch you on the next video.
Stay awesome, bye.