MARIA: JOINING US NOW TO TALK
MORE ABOUT THAT IS THE PRESIDENT
AND CEO OF WORK FRONT AND THE
AUTHOR OF DONE RIGHT, HOW
TOMORROW'S TOP LEADERS GET STUFF
DONE, ALEX SHUTMAN IS HERE.
GOOD TO HE SEE YOU.
THANK YOU FOR JOINING US.
>> THANKS FOR HAVING ME.
MARIA: HOW DO YOU GET THINGS
DONE, TELL US THAT, AND THAT'S
REALLY WHAT THE COMPANY DOES,
RIGHT?
>> EXACTLY.
SO MUCH LIKE WORK DAY AUTOMATES
HUMAN RESOURCES, WORK FRONT
AUTOMATES KNOWLEDGE WORK IN AN
ORG.
ORGANIZATION, THE HIGH VALUE
WORK IN A P COMPANY LIKE PRODUCT
DEVELOPMENT AND DESIGN OR
MARKETING CAMPAIGN CREATION,
THAT'S WHAT WE DO FOR A LIVING.
MARIA: A.I. IS BASICALLY IN
EVERY INDUSTRY OR ALMOST EVERY
INDUSTRY AT THIS POINT.
TELL US THE BENEFITS AND WHO IS
WINNING THE RACE, IS IT CHINA?
>> I TELL YOU, WE SURVEY
BUSINESSES EVERY YEAR, WE'VE
DONE IT FOR THE LAST FIVE YEARS.
THE BIG CHANGE IN ATTITUDE WE'VE
SEEN IS PEOPLE HAVE GONE FROM
BEING SCARED ABOUT AUTOMATION TO
WANTING AUTOMATION.
THEY REALIZE THEY CAN AUTOMATE
THE THINGS THEY DON'T WANT TO DO
THEY CAN SPEND TIME DOING THE
THINGS THAT ADD L VALUE TO A
COMPANY.
TREK BIKES IS A CUSTOMER.
THEY USE WORK FRONT FOR THEIR
DESIGN MARKETING RELEASE OF
BIKES.
ONCE THEY STARTED AUTOMATING THE
THINGS THEY DON'T WANT TO DO,
THEY FREED UP 30% OF THEIR TIME
FOR MORE INNOVATION.
MARIA:
.ARIA:
.>>IA:
.>> L:
.>> LET'S TALK ABOUT CHINA.
IN MARIA'S INTRO SHE TALKED
ABOUT CHINA COMING TO FOREFRONT
OF ARTIFICIAL INTELLIGENCE.
IS IT YOUR VIEW THAT A COUNTRY
THAT RUNS A CLOSED AUTOCRATIC
SOCIETY CAN BECOME AN INNOVATION
LEADER?
IT'S COUNTERINTUITIVE TO THINK
THAT THAT KIND OF POLICE STATE
COULD BECOME A LEADER IN
SOMETHING LIKE ARTIFICIAL
INTELLIGENCE.
DO YOU SEE THAT HAPPENING?
DO YOU SEE THAT ADVANCING IN
CHINA?
>> WE SERVE ABOUT 3,000
CUSTOMERS AROUND THE GLOBE
INCLUDING HALF OF THE FORTUNE
100.
WE DON'T HAVE A LOT OF CUSTOMERS
IN CHINA.
SO MOST OF WHAT WE WORK WITH ARE
CUSTOMERS IN THE STATES AND IN
EUROPE AND WHAT WE SEE WITH THEM
IS A TREMENDOUS AMOUNT OF
INNOVATION IN TERMS OF CHANGING
THE WAY THAT THEY -- LET ME GIVE
YOU AN EXAMPLE.
COMPANIES THIS YEAR WILL SPEND
$1.7 TRILLION ON DIGITAL
TRANSFORMATION.
CEOS ARE FOCUSED ON TRANSFORMING
THEIR COMPANIES BECAUSE ONLY 8%
OF CEOS BELIEVE THAT THEIR
CURRENT BUSINESS MODELS ARE
GOING TO SURVIVE.
THAT'S WHERE WE SEE A LOT OF
INNOVATION HAPPENING IS LESS ON
THINGS LIKE FACIAL RECOGNITION
AND MORE ON HOW DO WE BECOME A
MORE NIMBLE COMPANY.
>> THESE ARE STATE-OWNED
ENTERPRISES, AMONG THE LEAST
NIMBLE COMPANIES IN THE WORLD.
MARIA: THAT'S A REALLY GOOD
QUESTION.
THAT WANTS
CHAT WANTS
CHIN WANTS
CHINAWANTS
CHINA WNTS
CHINA WANS
CHINA WANTS TO BE NUMBER ONE BUT
CAN IT.
>> MOST OF OUR CUSTOMERS ARE IN
THE UNITED STATES AND EUROPE.
I DON'T HAVE A DEEP PERSPECTIVE
ON WHAT CHINESE COMPANIES ARE
DOING.
I SEE INNOVATION HAPPENING IN
AMERICAN CORPORATIONS.
THEY'RE DOING PRETTY NEAT
THINGS.
DAGEN: TO YOUR POINT, CHINA
CAN'T BE THE WORLD LEADER IF
OTHER COUNTRIES AND COMPANIES
DON'T TRUST THOSE INNOVATIONS
AND DON'T TRUST THOSE
CORPORATIONS.
IF THEY'RE WORRIED ABOUT CHINA
STEALING YOUR INTELLECTUAL
PROPERTY THAT GETS IN THE WAY OF
BUILDING BUSINESS PARTNERSHIPS
AROUND THE GLOBE, TO YOUR POINT.
IT'S NOT LIKE CHINA CORNERED THE
MARKET ON INTELLIGENCE.
LIKE HUMAN BRAIN POWER.
>> YOU BROUGHT UP AN INTERESTING
STATISTIC.
YOU SAID 1.7 TRILLION COMPANIES
ARE SPENDING IN DIGITAL
TRANSFORMATION.
WHEN YOU SEE BIG COMPANIES LIKE
GE WHO HASN'T DONE THE DIGITAL
TRANSFORMATION WELL.
>> WE WORK WITH MAJOR FINANCIAL
INCHES INSTITUTION, THEY WANTED
TO GET PRODUCTS OUT THE DOOR
MORE QUICKLY.
THERE'S A LOT OF REGULATION
ABOUT FINANCIAL SERVICES
PRODUCTS.
IT WAS TAKING 63 DAYS TO GET
REVIEW OF PRODUCT INFORMATION
DONE AND THROUGH THEIR
TRANSFORMATION EFFORTS THEY'RE
NOW ABLE TO GET THOSE PRODUCTS
TO MARKET MUCH MORE QUICKLY.
SO THAT'S THE KIND OF
TRANSFORMATION EFFORTS THAT
WE'RE SEEING LARGE COMPANIES DO.
>> YOU TALK ABOUT
TRANSFORMATION.
WE ONCE HAD BUGGY WHIP DRIVERS
THAT DON'T EXIST IN THE ECONOMY
ANYMORE.
TELL US FIVE OCCUPATIONS THAT
EXIST NOW THAT AREN'T GOING TO
EXIST IN 20 YEARS AND FIVE
OCCUPATIONS THAT WE HAVEN'T
HEARD OF THAT WILL EXIST.
>> IT'S INTERESTING, A LOT OF
THE COMPANIES THAT ARE BEING
SUCCESSFUL AT DIGITAL TRANS
FORMATION ARE TAKING THEIR
EMERGES LEADERS, DIGITAL NATIVES
AND PUTTING THEM IN CHARGE OF
TRANS FORM
TRANSFFORM
TRANSFORRM
TRANSFORMATION EFFORTS.
I THINK IN FUTURE THERE WILL BE
A CHIEF WORK OFFICER.
LET ME TELL YOU WHY.
THE AVERAGE KNOWLEDGE WORKER
ONLY SPENDS 39% OF THEIR TIME
DOING THE JOB THEY WERE HIRED TO
DO.
THIS IS A REAL DIGITAL WORK
CRISIS.
AND SO COMPANIES ARE STARTING TO
FOCUS ON PEOPLE THAT HAVE SKILLS
TO FIGURE OUT HOW CAN THEY DO
THEIR WORK IN A NEW WAY.
>> WHAT ABOUT OCCUPATIONS THAT
WON'T EXIST?
>> I DON'T HAVE A GREAT PER
PERSPECTIVE ON --
>> DON'T SAY PRINT JOURNALISTS.
MARIA: OR BROADCASTERS.
>> THAT WILL ALWAYS EXIST.
THE REASON WHY IS BECAUSE HUMANS
ARE FEELING BEINGS THAT THINK.
NO MATTER WHAT AUTOMATION EVER
HAPPENS, THERE IS STILL GOING TO
NEED TO BE A HUMAN TOUCH IN A
CORPORATION.
MARIA: FACIAL RECOGNITION, IS
THAT GOING TO BE A BIG DEAL
GOING FORWARD?
>> I BELIEVE IT IS.
IF I CAN UNLOCK MY iPHONE WITH
MY FACE, I THINK WE'LL FIND LOTS
OF USES FOR THAT.