THE MISSION THEY TAKE. YOU FIND THOSE DEALS.
YOU FIND THOSE DEALS.
NEIL: I WANT TO TALK CONNELL
MCSHANE, VERY POPULAR, IN THE
NEW YORK TRI-STATE AREA, HIS
CUSTOMERS ARE VERY SAVVY. THE CEO IS PRETTY SAPPY, HOW
THE CEO IS PRETTY SAPPY, HOW
ARE CUSTOMERS DOING WITH THIS.
>> I LOVE WHAT MADISON SAID AND THAT IS WHAT ALL OF US ARE
THAT IS WHAT ALL OF US ARE
TRYING TO DO.
I AM DOING ALL SORTS OF THINGS,
AND THE SAMPLES THAT COME
THROUGH.
AND ALSO HAVING A LIST THAT
HELPED YOU PAY THAT DOWN BUT WE
ARE SHOWING MOVIES ON THE
WEEKEND.
WE HAVE A HAUNTED DRIVE-THROUGH
YOU CAN DRIVE THROUGH WITH YOUR
CAR IN THE PARKING LOT, TRICK
OR TREAT EVENTS, OVER A
THOUSAND KIDS AT EACH STORY AND
GIVE CANDY AROUND THE STORE AND
TRYING TO CREATE EXCITEMENT ON
THE RETAIL LEVEL.
NEIL: WHAT ARE THEY DOING?
YOU HAVE A LOT OF ATTRACTIONS
TO KEEP THEM COMING BUT YOU
ALWAYS HEAR PEOPLE HAVE GONE
FROM CHICKEN TO PORK AND TOFU,
BUT HOW ARE THEY?
WHAT ARE THEY DOING?
>> FIRST OF ALL OUR FAMILY HAS
BEEN IN THE BUSINESS 100 YEARS
BUT RETAIL, A PERFECT STORM OUT
THERE.
CUSTOMERS ARE MEAL PLANNING
AROUND SPECIALS WE HAVE IN TWO
MONTHS.
IF WE HAVE GROUND BEEF ON SALE,
HAMBURGERS, CHICKEN THE SAME
THING, THE MARKETS COME DOWN,
WE SEE MORE PEOPLE DOING
CHICKEN FARM, CUSTOMERS ARE
SMART IN NAVIGATING AROUND
SPECIALS IN THE STORE.
NEIL: ANY EARLY SIGNS, WHEN IT
COMES TO HALLOWEEN OR
CURTAILING THINGS, OR STORE
BRANDS, WHAT ARE YOU SAYING?
>> THIS BABY RIGHT HERE.
THEY HAD A REALLY GOOD YEAR AND
ONE OF THE THINGS WE HAD TO DO
IS RAISE THE PRICE TO $8 EACH,
MY PUMPKIN FARMER SAID THE
CARDBOARD BINS, WENT UP OVER
PLENTY.
FUEL FOR TRACTORS WAS UP, IF WE
WANT TO BUY THE BEST WE GOT TO
PAY THE GUY. SEEING THINGS LIKE THAT HAPPEN
SEEING THINGS LIKE THAT HAPPEN
IN THE MARKET OR DAIRY FARMERS, THEY ARE COMING DOWN, I SAW ON
THEY ARE COMING DOWN, I SAW ON
THE NEWS, THEY ARE NOT
HARVESTING SNOW CRAB, AND ALL
THESE ANOMALIES IN THE MARKET,
THE AVIAN FLU, YOU HAVE TO
NAVIGATE IT, KEEPING PRICES, I
WOULDN’T LOOK GOOD ON WALL
STREET IF WE HAD TO REPORT OUR
RESULTS OUT THERE, AND TRYING
TO KEEP PRICES LOW AND
SYMPATHETIC TO OUR CUSTOMERS
AND IN IT LIKE MADISON, ON THE
LONG-TERM, CUSTOMERS THANK US
FOR GIVING THEM REALLY GOOD
PRODUCT DURING THESE TOUGH
TIMES.