I'm Antony Bonney of inSurge Unlocked.
Today we're going to be talking about the most important piece of your LinkedIn profile
How to get a LinkedIn headline that sells, comment below
for your free template on how you can get your own perfect headline.
Welcome to Workshop Wednesday.
Workshop Wednesday is about 3 things. What to do, why to do it, and how to do it
Today I want to talk about 3 things to do with your LinkedIn headline.
What is a LinkedIn headline?
What makes a good LinkedIn headline and what to put in your LinkedIn headline?
What is a LinkedIn headline your LinkedIn headline sits
right below your name on your LinkedIn profile.
This is the most important part of your LinkedIn profile this not only is this an
opportunity to speak directly to your ideal customers,
but this part of it actually appears right across LinkedIn.
So as a standard Stephens here says that he Sales Vice President at Advocate
and as a standard LinkedIn puts in your job title
and your current company and
as you can see that is exactly
what we've got Stephen works AdvoCare
and is currently sells vice president your LinkedIn
headline appears almost everywhere across LinkedIn
when you Connection request in your search terms on the sidebar
when you on people you may know or people already searched for and even when you're posting content,
so it's the one thing that follows you around everywhere.
So when somebody's actually searching on LinkedIn,
I've got an example here of a search on a mobile device when somebody searches on LinkedIn.
This is the one opportunity
when you're going to be sat next to a competitor that you're
going to be able to get across some information
to them to ensure that they click on you rather than your competitor.
So this is an example search from a mobile phone of people who have
decided to move away from the LinkedIn standard
and create their own LinkedIn headline,
which is fantastic. So firstly Ben, helping businesses grow with the power of video.
So this is a way of him trying to get across what he does and who he wants to work with.
There are some key areas though that I would improve on. Firstly,
Call out your ideal customer. So yes,
you help businesses, but who within those businesses do you help
what particular role or job do they do?
So if that particular person that you normally deal with is the sales director
or the brand director then call them out specifically.
Secondly, how do you help them?
What is it specifically that you do to help that particular person.
You are much more likely to get somebody to click on you
if they see that you're speaking to them.
And this is how I'm going to help you. Thirdly, why they should use you, It speaks for itself
but you need to be telling them why they should use you over the
person sat underneath you on that ranking
and finally use keywords. We have spoke about keywords in a previous video
when we spoke about Uber-suggest and Neil Patel software.
This is a huge opportunity
for you to ensure that your LinkedIn SEO ranking is right up there against your competitors.
You need to be using words that your customers
and that your ideal clients are going to be searching
for here's an example of a LinkedIn profile with a headline that has been
built in that structure that we've been talking about.
So sales leaders, I help you bridge the gap between your sales teams
and Linkedin we started inSurge to help you empower your sales staff
to achieve targets LinkedIn marketing agency.
So this headline let's talk about the actual steps that have been used 1 to 4 within it.
So firstly call out your audience sales leaders.
So sales leaders are the particular people within the businesses
that Andy targets that will be the ones responsible
for buying his products and services.
How you help them? I help you bridge the gap between your sales team
and Linkedin a perfect example of what it is a how they help their businesses.
Thirdly, Why. We started inSurge to help you Empower your sales
staff to achieve targets, self-explanatory,
but tells the customer exactly why they do what they do and finally your ideal keywords.
So here we've got LinkedIn marketing agency.
So Andy wants to ensure that
when somebody searches for a LinkedIn marketing agency on the search terms that he appears.
Not only does he appear but that person knows straight away that
they're talking to him how he can help them.
Why he does what he does and the keywords are there.
To get your free template to get your own
perfect LinkedIn headline comment below and I will get that sent straight to you.
Please do follow me on LinkedIn subscribe to our YouTube channel,
and I will see you next week for Workshop Wednesday.