Ryan, welcome to PharmaComms.TV thank you for joining us. To kickoff first of
all I want to talk about the industry and the pressure that's there to connect
with HCPs. While access is becoming increasingly more difficult how can
this be addressed?
- I think that, I had a talk earlier before EyeForPharma
about how I think that we're definitely set poised to go for more of an
experience culture moving for everything for all businesses. I think digital is
specifically niche. Everything is going to be digital and I think experience is
the stuff that's really going to help get the engagement out of that and one
of the things that interest me a lot in terms of the way that pharma works is
how can we move experience into pharma? And part of experience culture is like if
you experience something that you have deeper connections in your
memory for long term and short term and how you reference this sort of
information over just reading it or hearing it or anything like that. And I
think that VR and AR are crucial parts of it and I think that the challenges is
how can we commercialize these opportunities with VR & AR? We work a lot
in UX and UI design in the agency that we're at at the moment and one of my
guys just went on a course on new UX methodologies and treatments for AR
and VR. Using new UI trends on how we can start designing for non-interface sort
of design and what natural gesture movements and stuff like that would sort
of help aid with these new technologies that are coming out. So I think that like
in that point how can we use these technologies to connect HCPs and one of
the main ways that I think that we can do this is by you know the big thirst
for doctors to hear other's points of view and change their perspective is by
obviously going to conferences and events. But the problem is that these
conferences and events are so isolated to certain areas.
Doctors are very time poor they also need to have the funding to be able to
go and do these things on a regular. How can we make that experience better? One
way that we can look to do that is by setting up VR and AR events, and these VR
and AR events could help connect doctors in Limpopo to European doctors,
change the mindsets of the way that they currently do stuff which might be very
standardized and against the book and the experimental stuff that's happening
in Europe could be then given to doctors and surgeons in third-world countries that they would
probably get through different programs where international doctors
come in and sort and help out. So I think the access
of connecting doctors is crucial and I think being able to give them that
experience in VR I think is also very crucial.
- What sort of technologies have been used effectively recently?
From augmented reality, virtual reality, AI?
-I think you know we had a talk before about like how also you know VR
is also changing and lowering patient anxieties. So you know doctors can
then if they have set programs or animations that they can show a
cancer patient exactly what's happening to them. Where the cancer is in their
bodies, that they actually have an understanding and it's not this deep
dark seeded monster that's growing with inside them but they can actually have
an understanding of exactly what it is. I think and how patient treatment a lot
better and I think being able to show patients and being transparent
with patients also give the doctors tools that they can learn and
use and also grows I think the doctors' profiles while being able to have these
sort of new technologies and stuff. So I think as much as it's going to
help patients I think it'll also help doctors and like it's also generate
revenue for doctors I think as well as you know if I went
to is like that when we're having babies in them you know we
went from having x-ray scans to 3d scans of the face you know like that was a
total revolution and in sort of the way that we see things now and now it's common practice
you know for most clinics and surgeries and stuff and
I think that AR & VR will be a part of that sort of thing.