- The quickest way to get YouTube to start pushing
your video in front of more people is to create
a solid journey for your viewer to follow.
This will not only get people to click and watch
your video but to spend more time watching
your content as well, giving you more watch time
and better performance overall.
What do we mean by the viewers journey?
Well, into today's channel review of Happiness Adventure's,
Lennon Bone, a YouTube strategist here on our team,
is going to dive into the very first steps
of the viewers journey with their channel,
and you're going to learn how the video's
title, thumbnail and opening hook in the first few seconds
of the video really makes a big difference in how
that viewer continues to watch that content.
Here's Lennon to share more.
- Hey friend, this is Lennon.
I am one of the strategists here
on the video creator's team.
I am reviewing Happiness Adventure
and their channel here on YouTube today.
They are one of our channel members.
What I noticed here is that the channel has
been around for about a year and they're still
not getting a ton of views, probably on average,
you know, 50 to 100, something like that.
I think a lot of what is happening with the channel
has to do with the beginning of the viewer's journey,
which is the title and thumbnail and then, beyond that,
the beginning of the video because what I see here
is that some of these videos, for instance,
"Happiness Hack from Brain Researchers",
that video has 1.1 thousand views,
which means it's getting some clicks but it's not
really taking off any further than that.
So the first thing I would think about here
is the title itself.
What is the title supposed to do?
The title is suppose to deliver the
actual value of the video.
For instance, "Stop Feeling Isolated".
So the main thing I think about here is
who is trying to stop feeling isolated?
Why are we trying to stop feeling isolated
and even beyond that, what is it that we're avoiding
by actually stopping that feeling?
And within the thumbnail I see the text
"7 Keys to the Best Friendships".
So this makes me think, "Okay, so this is about
"building more relationships in our life so that
"we can stop feeling that isolation."
So a better title might be
"Avoid Feeling Alone with your Friends"
because that's kind of a feeling that
people that are dealing with maybe depression
or isolation usually feel.
They feel alone when they're actually
in their friend groups.
So, we're giving a little more specificity
to what the problem is and how that problem
is actually going to be solved.
The thumbnail highlights the text verses the story
but what I would like to see is the opposite.
Let's let the thumbnail really tell the story
of the title.
What might be better is to have a group of people
that are hanging out and one person is just
blatantly depressed or feeling lonely.
You can just tell that something's not right
within that group.
Rather than just having the picture of what I know
after watching the video is just the interviewee, here.
Just telling that story with the thumbnail
and not making the text the focal point
but the story itself.
And then the third point I want to make here
is just the hook of the video.
So let's say that I was doing the hook for the video.
My target audience here might be people that I know
are struggling with depression or anxiety
and they're wanting to build friendships
but the don't necessarily know how because they still
feel isolated even in those situations.
So, my opening hook would be something like,
"If you're anything like me, you can be at a party,
"around all your friends and still feel completely alone.
"You can feel like it doesn't matter what anybody says
"or how much somebody engages with you,
"you're still isolated.
"You're cut off from the pack and you want to
"build relationships but you're not really sure how.
"So today we're going to talk about three ways
"that we can start to build relationships,
"bring ourselves out of that isolation
"and into a community that's actually going to
"help us connect better with others."
So, you can see here that I've presented the problem,
I've talked a little bit about specific pain points
and then I'm letting you know how we're
going to isolate and fix the problem
on the other side of this video.
So one last thing I want to say about this channel,
there's a lot of great interview style content,
but this long form interview style content
doesn't always work the best on YouTube.
This feels a little more like a podcast interview
or something, sometimes.
My suggestion to you, if you want to do more long form
interviews would actually be to make sure that your hook
A. Is really really strong or also to consider
creating more short form content
that isolates a specific part of the interview
and lets somebody know the real value
that they want right away and then can put them,
or steer them back into the long form interview,
if you like.
A channel that does this really well is Matt D'Avella.
He does a great job of kind of cutting up
and giving you just the brass tax of what it is
that he and his interviewee are talking about
and then he'll steer you to the more long form
podcast interview on a separate channel.
- We actually walked you through and entire checklist
of everything you need to do on your very next video
to ensure that it gets the most amount of growth possible.
You can click that video you see on your screen,
right there, to get into that
and if you would love to have your channel reviewed
by someone on my team in and upcoming channel review,
here on the channel, you can become a channel member
by clicking the join button down below this video at the
advice level and we will add you to the queue.
So click that video and I'll see you guys over there.