Hey, guys.
My name is Tim Schmoyer.
And it's Thursday, which means it's time
to do some YouTube Q&A with you guys,
just like we do every week.
Melody is sent me a video of herself through the mobile app
Glide asking this question.
When you're at a lull, like no subscribers
all of a sudden for days, how do you
pick that back up to where you start getting more subscribers?
Because I feel like it's been a couple of weeks before I
would get another subscriber.
And typically, I would gain 100 a month,
and now I'm just not getting anything.
So I'm wondering how I can pick that up besides posting
to every platform which I've done like, Google+,
and Facebook, and whatnot about my channel and videos.
Is there any other way that I can help get my channel out
there to get more active subscribers who
will enjoy my content?
I think that's a great question.
I actually took her video on Glide
and forwarded it to the rest of my video followers
there on that app.
And Scott actually submitted his answer to that,
and I think it is really good.
Here's Scott.
My first question is are you still getting views,
you're just not converting those views into subscribers?
Because if that is the case, then I
would say to make sure that your videos have
a very strong and clear call to action
to get people to subscribe, and make sure
that they're not crowded by a bunch of other calls to action.
I watch a lot of videos where people at the very end
rattle off, make sure you subscribe,
like, share, comment, favorite this video.
And when you ask people to do that many things,
they're not going to do any of them.
So focusing on one to two strong calls to action
like subscribing, for example, would help with that.
And also, when you're asking them to subscribe,
make sure that they know that it's not for your benefit,
but it's for their benefits.
Instead of just saying, hey subscribe, for no reason,
it sounds like you just want them to subscribe just
so you can get those numbers.
But if you actually pitch the value
all of your channel to them very briefly
by saying, hey, when you subscribe,
you get all this great content that you'll
love, and maybe even talk about your video schedule
if it's applicable.
So I think making sure that they know
that you want them to subscribe for their own benefit,
and not just because you want them to.
I think that also really helps in converting views
to subscribers.
Thanks Scott.
That's really good.
I have a couple thoughts on this, as well.
Number one, I think that lulls are actually normal.
They're part of the growing experience here on YouTube.
Video creators have definitely gone through lulls.
My family's vlogging channel at youtube.com/schmovies.
That has definitely gone through lulls.
And I think for a period of time, they're normal.
There's a couple things you can do to maybe shorten the lull,
like do collaborations.
If you go to famebit.com, there's
a link in the description below, you can go check them out.
They have not only brand deals that'll
help you make more money on your channel,
but they have a whole community of YouTubers who
are looking for collaborations.
And so sometimes one of the best ways to break out a lull
is to get exposure from an entirely new community
on YouTube.
So if you have over 1,000 subscribers,
use the link in the description below.
You can sign up and start making money for your channel
through brand deals.
But also, start finding other creators
to work with and build exposure for your channel
and also for theirs.
Another thing you can consider is making videos
that are highly searchable.
What questions are people that you are targeting on YouTube--
what questions are they asking?
What problems do they have?
What are they searching for online?
And make videos about that providing answers and solutions
for them so that your videos are more likely to be
found in search results.
You can also try tapping into other existing communities
online.
There's a lot of them like Harry Potter, The Hunger Games,
or maybe even other creators like Shaytards.
If you have other creators who share similar audiences
with you, you can make videos about that community
for that creator and do a lot of other things like that too.
And the goal here is to make videos
that show up as related videos to other videos
that that community is watching.
So try all those things.
But if your lull still lasts, I personally
would probably back off and take a hard look at my channel,
at the content strategy, at my audience development strategy,
and my videos, and my channels as a whole,
and really evaluate what you're doing and how you're doing it.
Because it's probably likely at that point
that you have a content problem, that it's just
really hard for people who are in your targeted audience even,
to really stick and gravitate towards your content.
I have to ebooks that help you work through this process.
The first one is called "The Secret to Building Your YouTube
Audience."
It's completely free.
There's a link to it in the description below.
You can go get it and download it.
And that book will start helping you
think about the framework you need to have in place
for a channel to be successful and to grow an audience.
The second book is called "30 Days to Better YouTube
Channel."
And this is a very practical, step by step workbook
that you will work through one day for 30 days,
and each day includes like teaching,
like what do you need to know?
It includes some highly practical tasks
and steps for you to do-- step one, do this.
Step two, do this.
Three, the thing about this, four, and go through all that.
And then each day also includes further resources for you
if you want to take that task and that teaching,
dive into it really deep, take it to the next level.
And that whole entire book is designed
to help you craft videos in a channel that
are highly subscribable, that are very sticky.
So you're not getting like a lot of different viewers
and then they're bouncing away, never to return again.
When you get a new viewer, you don't
want to have to put the work in over,
and over, and over, and over again to getting new viewers.
You want as many of those viewers
to stick to your content, to subscribe to your channel.
And then the book also talks about how can you
craft a channel that once you get the viewers,
and they've stuck, and subscribed,
how do you take those subscribers
and turn that into an active and engaged community
on your channel.
So the link to that book is also in the description below.
I know it's helped many creators really take their channel
to the next level.
And so I highly recommend that for you,
not just because I wrote it, but because I really do
believe that it can be very valuable in really helping
you break out of this lull.
And even if you guys are not in a lull,
but you're just slowly growing, this'll
help you take that channel to the next level.
So instead of growing in hundreds of subscribers
a month, you can do like what I'm doing currently here
in this channel that's over 200, sometimes
300 subscribers a day.
So links to both of those resources
in the description below.
You can go check them out if you're interested.
I also have a link down there to this book by Patrick Hanlon.
It's called "Primal Branding."
I very highly, highly recommend this book.
He looks at all the successful brands
and breaks them down to the common elements
that each of them has.
And a lot of these things are elements
that we can, and should-- and I have incorporated it
into our own video channels, as well, to make our channels
and our videos as highly stickable as possible.
I'd love to hear from you guys in the comments below.
How would you answer Melody's question?
What have you found works really well
for you breaking out of a lull on your channel, what advice
do you have for her and others who might be going through it.
And if you are someone who is currently going through it,
definitely go down there, read the comments,
the advice that other creators are leaving for you, as well.
We have an awesome community here at Video Creators,
and they're always sharing really helpful, valuable
things.
If this is your first time here, I'd love to have you subscribe.
Every Thursday, I take a question from one of you guys
and do my best to answer it.
On Tuesday, we do some YouTube news
and look at all the changes and updates happening on YouTube
and keep you up to date with what it means for you as you're
creating your channel and building
your audience this year.
And then on Wednesday, I give you
guys some YouTube tips, advice, suggestions, ideas, things like
that just to help you guys out.
Because I really believe that a lot of you guys
have messages that need to spread,
the world needs to hear, and I will
do everything I can to help you guys grow
your channels and your audiences so
that the people who need to hear what you have to say
could simply find you and hear what you have to say,
and hopefully, that their lives can then be changed.
So thank you for being a part of this community here.
Subscribe, I will see you guys again next week.
Bye.