what are the three most important email automation flows that you need to increase
e-commerce sales in 2020 Jared here from email experts
and in this video we are going to go over the three most important email automation flows
e-commerce brand owners and marketers should focus on if you want to increase e-commerce
sales overcome common objections to convince subscribers that your product is worth buying
and retain existing customers and turn them into loyal supporters of your brand
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so you own an e-commerce brand and you spend a lot of money trying to drive traffic into your website
you spend a lot of money on ads social media and influencer marketing but soon you realize
that all these new traffic isn't converting and they are becoming advertising dollars wasted
you've heard about email marketing so you decide to start collecting your prospective customers
email address but now what you have a list of email addresses but you have no clue what to do
with them you're trying to send out blast emails every now and then on Mailchimp hoping for them to
convert some do but most don't and you know there must be a better way to turn your subscribers
into loyal supporters and active customers of your brand and products so here are the
three most crucial email automation flows you must implement in your business to increase e-commerce
revenue in 2020 number one you must have an engaging welcome series for new subscribers
customers come to your site through different channels like Facebook ads and google ads
and a pop-up all form on your website converts them from windows shoppers
to subscribers firstly by filling up a pop-up or formula website this already shows
whether or not a particular customer is engaged and interested with what you have to offer
the welcome series is an onboarding email series consisting of five to eight emails delivered over
a span of two weeks the goal of the welcome series is to nurture customers to systematically remove
reasons not to purchase so when studying a welcome series always remember to maintain
consistent messaging across the journey so far so for example if the pop-up on your website
offers a 10 discount code you should kick off your welcome series by by delivering the 10
code as promised many businesses these days you go on their e-commerce store you're immediately
greeted with your 10 pop-up in return for your email address you fill it up and immediately
you're given a generic welcome code like welcome 10 or new 15 or whatnot we are in 2020 customers
expect a certain level of personalization when shopping online so if you deliver this dynamic
personalized code in an email not only does it satisfy that level of personalization but it also
trains a customer to expect valuable emails from your brand this discount code should also include
an expiration date to drive urgency and you can also opt to use a countdown timer to further drive
that urgency and scarcity in a customer's brake delivering a one-two punch the customer may also
have a few reservations about trust or details on your brand some examples of common objections
and reservations that all e-commerce brands face include shipping costs return policies and trust
these can easily be overcome by sending out your policies customer reviews FAQs customer
testimonials and stories in separate emails as part of your welcome series with that being
said you should use your welcome series as an opportunity to build the desired brand association
and rapport to increase the chance a customer will think of your brand when they are ready to buy
number two you need to incorporate a good abandoned cart sequence the abandoned cart
sequence is a series of emails triggered when someone doesn't complete a checkout the contents
of the card will be populated in the email itself brands who do this well effectively uses some sort
of humour to engage and get the attention of customers and persuade them to cross over the
line to become an active buyer unfortunately many e-commerce brands only send out one or two emails
as part of their banking card sequence and if this is you you are leaving so much money on the table
at email experts we recommend sending at least at the bare minimum four to five emails as part
of your abandon card sequence with the later emails reminding them of their card introducing
a discount offer and as discussed earlier overcome some reservations about your brand
so for example send out some content of your brand or even reviews of the product
that they were looking at so for example if I was shopping for this mouse and I left it at checkout
you should send me emails convincing me why this mouse is a good mouse
you know customer reviews testimonies how this mouse has changed their lives for the better
if you are using an advanced tool like Klaviyo you can split the abandoned cart sequence based
on whether or not someone is an existing customer or completely new to the brand you can imagine
that an existing customer wouldn't need to be convinced about trust or shipping policies since
they have previously shopped with you before most likely they only need to be reminded of their card
okay before we proceed if you found some value in this video so far would really appreciate if you
could smash the like button below it will really help our channel the YouTube algorithm so other
e-commerce entrepreneurs like yourself can find us on YouTube okay moving on the next thing you
need to do with your email automations is to build goodwill with a post purchase sequence the post
purchase series is a series of emails triggered when someone places an order the goal of this flow
is to thank them for the purchase and to build goodwill between you the brand and the customer
if you have a set time frame for order delivery so for example if you know that it would take on
average five days for the product to arrive at their doorstep you can take this an opportunity
to send them emails to build excitement of the product and set product expectations and educate
the customer on the use cases and product benefits so say for example if I just bought
a guitar from your guitar shop and if you know it takes on average five days for the guitar to land
on my doorstep you should send me as part of your post purchase series some emails or some valuable
content around how to how to play a guitar how to play a certain song or benefits and customer
reviews of the guitar to really get me excited to receive my guitar so I can play some jamming hot
tubes you can also use the post purchase series to boost your referral marketing by having an
email in your flow asking your customer to leave a review or share their purchase on social media
this is the perfect time to ask this since customers are the most excited on the day
they receive their product and there you have it the three most important email automations
every brand owner needs to crush e-commerce sales in 2020 to summarize you need to set
up an engaging welcome series for new subscribers you need to incorporate a good abandoned card flow
and you need to build goodwill with a post purchase series want me to show you how exactly
you set this up let us know in the comments or if you have any other questions based on any topics
on email marketing let us know down below remember if you are not subscribed hit the subscribe button
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every fortnight to help brand owners like you grow your brand using email and automated marketing
this is Jared from email experts thank you so much for watching and I’ll see you in the next video