So what we are going to go through today is a really cool app, which is called Google
Ads Editor. If you haven't come across this, then this is the best-kept secret on the internet
because not many people know that this exists and the best of it is it's free, obviously
as like most Google products and you can use it on both the Mac and the PC. So what this
allows you to do is to make bulk changes and be able to work offline and then upload all
the changes and things which you have done online. So there are two things we need to
do, first of all, we can download all the data from the Google servers, or Google ad
servers, make all the changes in the campaign, whatever you want, and then re-upload them
at the click of a button.
As you'll see from this website it says, make changes across your campaigns with ease. It's
no cost or is easily downloadable, and as you are working offline, you can save it and
then come back to it, unlike in the interface where you could be in the middle of making
a big number of changes, and then obviously your internet gets cut off, or you need to
do something else. It's a lot easier to be able to do this in the editor, so you can
work on your accounts offline, make bulk changes using the tools in the editor; you can review
them obviously before you post them, and many more things which you can do, but it makes
our lives super simple and easy. The other good thing about the editor is because not
many advertisers or people using Google ads know about this, they will just make the changes
in Google ads interface, and may not be able to scale the campaign the way you can, by
using such a tool. So they will probably do a handful of campaigns or a handful of keywords
they may use, but with the editor, you can literally use dozens, or hundreds, or thousands
of keywords without even breaking a sweat. Let's hop into our editor, I'm on a Mac, you
can quite easily use it on a PC as well, you have a dark version, as well as the light
one, I quite like the dark one, and this is what you're seeing right now on my screen.
Okay, now I think I had a question yesterday from Adam, he was asking about how to create
different keyword match types. If you've got loads of keywords, let's say you've got broad
match keywords and you want to convert them into the exact match, phrase match, or broad
modified, so let me show you that in here because you can quite easily do this without
having to do them one at a time. I'm going to go into a spreadsheet and just copy a handful
of keywords. We’re almost there, let's pick out roofing contractors. I'll pick up a handful
of them, that's your 70 odd? Not yet, you need to start using this, my friends! This
is the best thing you can do when using Google ads... I'm going to make a little ad group
and I'm going to call this roofing contractor...So I've got these ad groups...I made one campaign,
in here you can set up everything you need to do, budget, budget type, delivery, bids,
and all that. I've created the ad group, and now I select that ad group, I'm going to go
into my keywords, make multiple changes, and I'm going to use that selected.
Okay. Now you can see in here 65 keywords in this ad group right, now the question which
you asked Adam, and also a lot of people struggle with is, how do I convert all of these into
the exact match, broad modified, or phrase match; because it will take you a fair amount
of time, literally at least an hour or so, if you are quick that is, so what most people
do is they don't bother. They don't bother to do two things, either use all of these
keywords, or don't convert into other match types, you can convert them into, in the interface
by checking all of them and switching them off, but with broad modified, you need to
add that little plus sign in front of each word, right?
So here's what we do. Copy, select all of these keywords, and I want to change them
to an exact match, and now I can see all of them have been converted into an exact match.
Although you don't see the square brackets around the keyword, it doesn't matter because
when it will upload, it's going to put those brackets before and at the end, but under
here, I can see they're all as exact, right? Now I've done that, I want to copy the whole
lot, paste them again, I've got these red warning signs over here, It will say that
at the bottom of the screen if you can see it, this keyword has the same text and match
type up as another keyword in this ad group, but whenever you see this red symbol, that
means there's an error, or you hold the mouse over it and you get this description, right?
So I can quite easily turn them into phrase, although I'm getting another, not a warning,
but kind of not an error message, but kind of like a warning. It says here, this keyword
has the same text as another keyword, but with a different match type, which is fine,
I'm happy with that, so I can ignore them, or I can get rid of it afterwards. So now
in this ad group, although I won't have that many keywords, I'm just showing you for demonstration
and for showing you how quick and easy it is, but now I've got 130 keywords in my ad
group. Now the tricky one is the broad modified, where everyone struggles to put that little
plus sign in front of these words. So what I can do is I'm going to paste all of these
again.