A new simplified version of Messenger has been just introduced.
Hi, this is Basia from Brand24. Welcome to the #SocialRecap - our rundown of the latest
highlights from social media and digital marketing news. Big news from Facebook.
The platform has launched a 3D photo feature. As you've been probably scrolling
through your news feed, you might have noticed first pictures with a 3D look.
What is special about them is their depth and movement that is achieved thanks to
Facebook's AI system. In order to create a 3D picture you will need an iPhone 7 (or
later versions) which possesses a dual lens camera.
This feature doesn't work on iPhone XR, which has no dual camera,
neither on newest Samsung nor LG. But! The 3D pictures are visible to
everyone. So, no specific devices are actually needed. And, how to post a 3D
picture? First, you'll need to create a Facebook post. Then, click the 3 dots
in the right top corner to see more options. Next: press "3D photo" to open
iPhone portraits folder. Next: select the image you'd like to share and you'll see a
preview of how your chosen picture will look like in 3D. Add a caption and click
"Share". That's it! Another hot news from Facebook.
The company is testing video polls within ads. The new feature can be a great
engagement booster and can drive more interactions with the ads. Such dedicated
poll can help catch people's attention and encourage them to engage with your
ad - something that they probably wouldn't do normally. Only a small group
of people is selected as advertisers to create such polls because Facebook is
still running tests to analyze its new development. It's quite uncertain if the
feature will be extended to others in the future. Well, we all've been, of course,
using reactions for polling before. So, it seems reasonable that Facebook
analyzed existing behaviours of its users and decided to act upon it. What is more,
video polls within ads are not the only polls on this platform.
Earlier this month, Facebook Live polls were rolled out to more users. I don't
know about you but I'm quite excited about this new developments. Next: YouTube is opening up
its Premieres to all users globally. The company has announced that its Premieres
feature, that was first launched in June this year, is now available to everyone.
This is an amazing way to grow the engagement just like a live video would.
As a YouTube user you are now able to schedule a broadcast and chat with your
audience before and during the premiere in real time. What's interesting is that
your message will stay on the top of the chat, so all your fans could see it. You
can then interact with your audience, and watch your content all together. After
you choose to release the premiere Youtube will actually automatically create a
public landing page for you, so you can share it and others can sign up for the
premiere. If they do so, they will receive a notification 30 minutes before the
start time plus when your content will go live. Well we've actually started
using this option and scheduled #SocialRecap as a Premiere. And, this possibility
to give our followers the notification when we're live is a huge value.
We'll see how the real-time conversation will go because for now we didn't have a
chance yet to check it out. Snapchat is adding new lens options.
Another platform focuses on driving bigger engagement. Snap enhances its
creative potential by adding new lens building tools. The tools are part of its
lens studio. A first new option is "Segmentation", then there's the "Face
Image" picker option, "Marker" option, and a new set of anti-bullying stickers and
filters. Now, a question to you: do you even use Snapchat anymore? Because we were
wondering if you are still interested in updates about this platform. As we know
many users actually moved from Snap to Instagram after the launch of Insta Stories.
So, please let us know in the comments below.
Messenger 4 is here! A new simplified version of Messenger has been just
introduced. The update is based on a study that says that 71% of people claim
simplicity is the highest priority in such applications. Plus among users who
communicate like this frequently 62% say messaging
make them closer to their friends. Messenger 4 is meant to provide
authenticity and closeness to its users. You may ask: "how"? Through a simple design and
features that emphasize the main purpose of this application, which is messaging
and connecting. One of the new features of Messenger 4 is navigation with
less, free tabs: 1) Chats Tab 2) People Tab and 3) Discover Tab.
All conversations will be found in Chats Tab. Then, People Tab will give you
a chance to see who's active and catch up on your friends' Stories. Discover Tab will
connect you with businesses and give you a chance to follow the latest news. Adding
custom nicknames, emojis, and chat colors is a great way
to personalize your Messenger experience. That's why Messenger 4 allows you to
do chat customization through color gradients. You can use different colors to
customize your chat bubbles in your conversations.
Messenger 4 will be rolling out to all users in the upcoming weeks in
phases, adding new features gradually. And that's it for this week! If you want to
stay on top and keep up with the lightest changes in social media and
digital marketing - subscribe to our YouTube channel and get informed about
new episodes of the #SocialRecap. Just in case you prefer listening, we prepared an
audio version of the #SocialRecap - available on Soundcloud. And, if you like to learn
about news by reading there's a written version of #SocialRecap as well. Plus it
contains some extra resources. You'll find the links in the description below.
Thanks for catching up with us and I will see you next time. Bye!
you